Understanding the Root Cause of Anxiety: The Story of Rootd App

‣ Company: Simply Rootd Media
‣ Founder: Ania Wysocka
‣ Mission: To provide immediate relief for individuals with anxiety disorders
‣ App launched: 2017
‣ Team size: 1 (plus 4 part-time contract workers)
‣ Most-used emoji: 💪

Anxiety App - Creating Relief for All

Ania Wysocka, founder of Simply Rootd Media, understands the struggles of anxiety firsthand. As a university student, she experienced her first panic attack and realized the need for an app that could offer simple explanations and quick relief. Unable to find what she needed, Wysocka decided to create her own app called Rootd.

Beating Anxiety with Rootd

Rootd is designed to demystify panic attacks and provide instant relief. With a friendly monster named Ron as its mascot, the app offers users a primer on the biology of anxiety, along with breathing tools, journal prompts, and guided visualizations narrated by Wysocka herself. The core concept of Rootd is to help users befriend their fears and face them head-on without excessive fear.

Ania Wysocka's Journey

Ania Wysocka shares her personal journey with panic attacks, emphasizing how terrifying and confusing they can be, especially when medical professionals fail to provide satisfactory explanations. Through her own research and counseling, Wysocka discovered the work of Claire Weekes, a doctor who acknowledged the existence of panic disorders and explained their cycle of fear. This insight inspired Wysocka to create the Rootd app.

The Power of Perseverance

Developing Rootd was no easy task for Wysocka. It took years of collecting information and overcoming obstacles. Despite setbacks, Wysocka persisted, diligently working on wireframes, design, and marketing. She collaborated with a trusted developer to bring her vision to life, constantly rebuilding and improving the app along the way.

Effective Marketing Strategies

Once Rootd was launched, Wysocka focused on spreading the word about the app without spending a fortune on advertising. She utilized App Store optimization techniques, particularly keyword optimization, to improve visibility and attract relevant users. Wysocka emphasizes the importance of strategically utilizing keywords in the app's description to maximize exposure and reach the target audience.

The Simplicity of Design

Rootd's simple design is intentional, aiming to provide users with focused support during times of distress. The app features a prominent red button called the Rooter, symbolizing strength and stability. By empowering users to become like oak trees that withstand storms, Rootd instills confidence in facing anxiety.

Simply Rootd Media is a proud participant in the App Store Small Business Program. Developers can learn more about the program by following the link below.