Welcome to the App Store: Discover the Best Apps, Games, and Events with iOS 17
How our new features help you discover the very best apps, games, and events.
Introducing iOS 17, where we bring you personalized recommendations for the very best apps, games, and events. With our redesigned Today tab, it's easier than ever to explore and find what you're looking for.
Experience a new visual style that allows for quicker browsing, while ensuring that every recommendation meets the highest standards of quality, privacy, and security.
Let's dive into what you can expect from the latest features in iOS 17:
Discover the Latest and Greatest
Every day, you'll find new stories, collections, and lists of awesome apps. Check out our Handpicked App of the Day and Game of the Day stories for daily downloads, or explore our Editors' Choice column to find the very best apps and games of each month.
Trustworthy Guidance
Looking to master a popular app or game? The Today tab provides expert how-tos for the most popular ones like Mario Kart Tour, Bumble, and Zillow. Get the tips and tricks you need to enhance your experience.
Stay Up-to-Date with Exciting Events
Never miss out on important updates or community challenges. Our in-app coverage keeps you informed about hit game updates, series premieres, and more.
The Inside Story
Get to know the creators behind your favorite apps and games in our Developer Spotlight and Behind the App columns. Discover the groundbreaking individuals who bring innovation to life.
Experience the Biggest Moments
We partner with creative developers across the globe to bring you sneak-peek videos and behind-the-scenes interviews. Be the first to know about the latest industry trends.
We hope you'll find the new Today tab on iOS 17 more helpful, insightful, and exciting than ever. Enjoy discovering new apps, games, and events!