Revolutionizing Language Learning: EF Hello's AI-Powered Ladybug Tutor

Discover how EF Hello's AI-powered ladybug tutor, Addi, is transforming language learning with its personalized and encouraging approach.

Since 1965, the renowned language education company EF Education First has been a pioneer in teaching English to students around the world. Now, with their innovative app EF Hello, they've created a truly unique and engaging language instructor: an AI-powered ladybug named Addi.

Addi is more of a friendly tutor than a formal professor, and her personalized approach is making a significant impact on language learners. Throughout each lesson, she gently guides students through courses in English grammar, encourages them to practice their pronunciation, and provides helpful hints when they're stumped.

The EF Hello team designed Addi to address common issues in language learning, such as the intimidation of talking to a native speaker. "Talking to an AI, that melts away," says EF Hello head of product Cecilia Roos.

The app's AI-powered Roleplay feature offers relatable scenarios where learners can put their English speaking skills to the test, such as "Dinner With the In-Laws" and "Navigating Office Politics." With Addi's support, students can practice their conversational abilities in a low-pressure environment.

According to Roos, Addi's tirelessly encouraging nature, even in the face of mistakes, is a result of her specialized training. "Addi attempts to connect emotionally at every opportunity—just like your favorite teacher would," she explains.

With its innovative approach and the endearing Addi as its star, EF Hello has emerged as the 2024 Cultural Impact winner, showcasing the transformative potential of AI-powered language learning.

Discover More About the 2024 App Store Award Winners

Quick Tip: Earn XP and Climb the Leaderboard

Looking to stay motivated in your language learning journey? The EF Hello app rewards you with XP (experience points) for every lesson or activity you complete. Be sure to check the Activity tab's leaderboard to see where you rank among other learners.

Fun Fact: The Meaning Behind "Addi"

The name "Addi" is an acronym for "artificial-intelligence-driven digital instruction," perfectly capturing the essence of EF Hello's innovative language tutor.

Meet the Creators of EF Hello

Founded in Sweden, EF Education First has been offering language learning programs in more than 100 countries for over 50 years. The 10-person team behind EF Hello includes linguists, teachers, engineers, and AI researchers who have come together to revolutionize the way people learn English.

Experience EF Hello in Action

Explore the 2024 App Store Award Winners

Kino - Pro Video Camera

    AFK Journey

      Moises: The Musician's App

        Squad Busters

          F1 TV

            Lumy

              What If...? An Immersive Story

                Balatro+

                  Oko - Cross streets and Maps

                    NYT Games: Word, Number, Logic

                      EF Hello: Learn English

                        The Wreck

                          DailyArt

                            Do You Really Want to Know 2