# 28 Program — Fitness, Nutrition & Mindset > Daily fitness and nutrition program with workouts, meal plans, and progress tracking. (iPhone/iPad app by Australian Life Tech Pty Ltd.) - Source: https://appshunter.io/ios/app/28-program/id1343415654 (this page in markdown: same URL + `.md`) - Developer: [Australian Life Tech Pty Ltd](https://appshunter.io/developer/1343230586) - Category: Health & Fitness, Food & Drink - Price: Free with in-app purchases - Rating: 4.70/5 from 72 App Store ratings · 160 written reviews indexed - Age rating: 4+ - Requires: iOS 15.1 · 26 MB - Languages: American English - Released: 2018-08-05 - Data updated: 2026-10-13 - Monetization: subscription - User reviews in markdown: https://appshunter.io/ios/app/28-program/id1343415654/reviews.md ## What is 28 Program? Feel better, move more and build healthy habits with 28. 28 brings workouts, healthy recipes, personalised meal planning, mindfulness and expert support together in one easy-to-use app — helping you make healthy living work for you. Whether you’re just getting started, returning to exercise or ready for your next challenge, you’ll find plenty of ways to move, eat well and feel your best. MOVE YOUR WAY Choose from thousands of workouts across strength, HIIT, Pilates, yoga, low impact, circuits and more. Search and filter by workout type, trainer and duration, or explore curated collections to find something that suits your day. FOLLOW A PROGRAM Stay motivated with structured programs and challenges designed for different goals, fitness levels and life stages. From progressive fitness challenges to strength, Pilates, yoga and women’s health programs, there’s something to help you keep moving forward. PLAN YOUR WEEK Bring your workouts, meals, mindfulness and rest days together with your weekly planner, making it easier to stay organised and build a routine that works for you. EAT WELL Discover a huge library of healthy, delicious recipes and create a personalised meal plan to suit your needs. Find family favourites, high-protein meals, quick recipes, snacks and plenty more. DISCOVER SOMETHING NEW Explore hand-picked collections of workouts, recipes, programs and mindfulness content, save your favourites and discover recommendations for what to try next. SUPPORT FOR BODY & MIND Healthy living is about more than workouts. Explore meditations, mindset content and expert advice designed to support your overall wellbeing. YOUR HEALTH. YOUR ROUTINE. YOUR 28. However you choose to move, eat and look after yourself, 28 gives you the tools, variety and support to make healthy habits part of everyday life. You can find more information about using the 28 app and how we handle your personal information in our Terms & Conditions ( https://www.28group.co/terms/ ) and Privacy Policy ( https://www.28group.co/privacy-policy/ ). Have you got a question? Drop us a line at hello@28group.co ## Key features - Daily 28-minute workouts - Customizable meal plans - Weekly personalized shopping lists - Progress tracking - Integration with Apple Health - Access to professional support ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | All Access Subscription Annual | $199.00 | per year | | All Access Subscription - Quarterly | $99.00 | per 3 months | | Quarterly Membership | $102.99 | per 3 months | | Monthly Membership | $39.99 | per month | | Yearly Membership | $199.00 | per year | ## What do users think of 28 Program? Overall sentiment: mixed **Pros** - 🚀 Easy to use - 👍 Variety of workouts and recipes - 💪 Effective for weight loss and fitness - 🧘‍♀️ Includes meditation and mindfulness - 🍔 Delicious and healthy meals **Cons** - 🐛 Buggy app with crashes and glitches - 💰 Expensive subscription fees - 🔍 Lack of transparency around auto-renewal - 🙅‍♀️ Poor customer service and refund policy - 🤯 Overwhelming number of options **Commonly reported bugs** - Workouts not loading properly - Shopping list not updating correctly - Inability to unmark completed workouts - Sync issues between app and website **Most requested features** - More dietary options (e.g. vegetarian, pescatarian) - Better integration with fitness trackers - Improved navigation and search functionality - Ability to customize and save preferred workouts/meals ## Recent user reviews (10 of 160) All indexed reviews: https://appshunter.io/ios/app/28-program/id1343415654/reviews.md ### 1/5 — Auto credit card taken *2026-09-12* I purchased a sale to use the Sam Wood app, but unfortunately I never ended up using it, so I already felt like I had wasted my money. It wasn’t until a few months later that I realised I had been subscribed to an ongoing program. When I initially signed up, I certainly did not feel that it was made clear that I was committing to an ongoing subscription. I was absolutely shocked to discover that I had been charged around $600 for a program and app that I had never used. I contacted customer service to explain the situation and ask for a refund, but unfortunately they would not offer any assistance. I found this extremely disappointing and honestly quite upsetting. As a single mum, $600 is a significant amount of money for me, and I simply cannot afford to lose it on a service I never used and did not realise I was subscribed to. What disappoints me most is that, given Sam Wood’s public profile and reputation, I expected much better customer care and understanding. Instead, I felt completely dismissed. This experience has left a very bad taste in my mouth, and I will not be supporting or purchasing anything from Sam Wood again. I would strongly encourage anyone considering signing up to carefully check the subscription terms and make absolutely sure they understand what they are signing up for. ### 5/5 — Easy Wins Every Day: Meals, Movement & Motivation *2026-07-28* By far the best program for simple health and weight loss! The weekly shopping lists have made a huge difference for me. I only shop once a week now because I don't forget anything, and I always have a week's worth of meals ready to cook. Plus, I'm LOVING the new easy meals I'm making for myself and the family. The variety of workouts is perfect too. I can do them anywhere, anytime, which makes staying consistent so much easier. But the real winner for me is the support. The community is incredible, and the 28ers are simply THE BEST! Most importantly, this program completely changed my mindset. The focus isn't on being perfect, it's about getting a little better each day and building consistency. That was the switch that finally clicked in my brain, and it's why this is the only program that's worked for me out of AAALLL the weight loss programs and apps I've tried. This is hands down the BEST! I'm 5kg down in a month and have lost around 16cm of unwanted fat from my body. Thank you, Sam and the entire 28 community! ❤️ ### 5/5 — AMAZING *2026-06-21, version 2.0.27* Sam Woods’ 28-day challenge was really helpful and motivating for me. It included lots of different exercises, so I was never bored. It was also great to learn about balanced nutrition and healthy food choices. ### 2/5 — Review *2026-06-20, version 2.0.27* I would like to be able to look back to previous weeks to see when I’ve missed meals that I could still cook them when I need leftovers ### 5/5 — Fantastic app! *2026-06-19, version 2.0.27* Great meals fun exercises, keeping me consistent every day! ### 5/5 — Altogether fabulous! *2026-06-17, version 2.0.26* Fabulous workouts (especially cardio and core on Mondays and strength on Wednesdays - both with Sam), great recipes with a sustainable balance of proteins, Carbs and fats and fabulous support from the 28 Family (staff and fellow participants). Highly recommend. I love it!! Ps special nod to walk n talk on Saturdays with Harps - what an awesome coach!! ### 1/5 — Absolute waste of money *2026-06-12, version 2.0.25* Not customised in the slightest. No contact at all, no check ins ect. Basically a fb group where other members help you, not staff. Apparently it used to be good and has taken a massive dive ### 5/5 — Make the commitment *2026-05-25, version 2.0.23* Awesome programme, you will have no regrets purchasing! Do it for yourself, your family, your partner commitment together and grow healthier habits ### 5/5 — Flabby Fantastic *2026-05-18, version 2.0.23* Such a great work out, love your positivity Sam and how you do as on small steps ### 1/5 — Scam *2026-05-02, version 2.0.22* If I could rate this app 0, I would. This is a scam! I unsubscribed as I was not using and have been charged for 2 payments of $146.99! DO NOT SUBSCRIBE ## Frequently asked questions about 28 Program ### What does the 28 by Sam Wood app do? The app provides a comprehensive online fitness and nutrition program. It delivers daily 28-minute workouts and personalized meal plans, including snacks, with options to swap or adjust meals. It also offers tools for progress tracking and integration with Apple Health. ### What are the key features of this fitness app? Key features include daily 28-minute workouts, customizable meal plans with swap/drop/shop options, personalized weekly shopping lists, progress tracking tools, and integration with Apple Health. Users also gain access to a team of professionals in fitness, nutrition, mindfulness, and motivation. ### How much does 28 by Sam Wood cost? The app is free to download but requires a 1-month or 3-month subscription to access its features. Subscription payments are charged to your iTunes Account upon purchase confirmation and automatically renew unless auto-renewal is turned off at least 24 hours before the end of the current period. ### Is this app compatible with my device? While specific device compatibility isn't detailed in the description, the app integrates with Apple Health, suggesting it is designed for iOS devices. Users can manage subscriptions and auto-renewal through their Apple ID settings. ### Who is this fitness and nutrition program for? This program is designed for individuals of all levels looking to improve their fitness and nutrition to become the best version of themselves. It's ideal for those who want structured guidance and support for their health journey from the comfort of their home. ## Version history (last 5 releases) ### 3.0.1 — 2026-10-10 Updated app name ### 3.0 — 2026-09-17 A whole new 28 experience is here! We’ve redesigned the app to make planning, finding and enjoying your 28 content easier than ever. - A personalised Home – your 28 experience, tailored to you - Plan your week – organise your workouts and meals with our new weekly planner - Personalised meal plans – calculate your personal macros and generate a meal plan designed around your goals and needs - Discover more – browse collections of workouts, recipes, meditations and more - Find anything, faster – powerful new search and filters make it easy to find exactly what you’re looking for - All your favourites in one place – quickly get back to the content you love - Meet Ask Woody – your digital AI trainer, ready to help with workouts, meals, motivation and more whenever you need it It’s everything you love about 28, with a fresh new experience designed to make every day easier. ### 2.0.29 — 2026-07-27 In this update we’ve made some performance improvements and updates. If you have any questions or need help, please send us an email at hello@28bysamwood.com. ### 2.0.28 — 2026-07-01 In this update we’ve made some performance improvements and updates. If you have any questions or need help, please send us an email at hello@28bysamwood.com. ### 2.0.27 — 2026-06-18 In this update we’ve made some performance improvements and updates. If you have any questions or need help, please send us an email at hello@28bysamwood.com. ## Apps similar to 28 Program | App | Rating | Price | Category | | --- | --- | --- | --- | | [KIC Wellness](https://appshunter.io/ios/app/kic-wellness/id1438803205) | 4.8 (667) | Free | Health & Fitness | | [Workout & Women Fitness－Be Fit](https://appshunter.io/ios/app/workout-and-women-fitnessbe-fit/id1487459481) | 4.8 (7,850) | Free | Health & Fitness | | [Push For Better](https://appshunter.io/ios/app/push-for-better/id1549769872) | 4.4 (21) | Free | Health & Fitness | | [Centr: Strength & Fitness App](https://appshunter.io/ios/app/centr-strength-and-fitness-app/id1382530817) | 4.8 (21,312) | Free | Health & Fitness | | [30 Day Fitness - Home Workout](https://appshunter.io/ios/app/30-day-fitness-home-workout/id1099771240) | 4.3 (58,564) | Free | Health & Fitness | | [7 Minute Workout: Exercise App](https://appshunter.io/ios/app/7-minute-workout-exercise-app/id806995720) | 4.8 (123,772) | Free | Health & Fitness | ## More apps by Australian Life Tech Pty Ltd - [Ollo for Women](https://appshunter.io/ios/app/ollo-for-women/id6778835792) All apps by Australian Life Tech Pty Ltd: https://appshunter.io/developer/1343230586 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-13.*