Jobjuice Marketing

***Featured in App Store’s: “What’s Hot”, “New and Noteworthy” and “Staff’s Favorites"*** The Marketing App is a complete reference guide and job interview preparation tool created for MBAs and business professionals pursuing a career in marketing or business management. Access this reference tool anywhere, anytime! The Jobjuice Marketing App emphasizes practicality and efficiency as a reference and learning tool providing vast amounts of marketing strategy information at your fingertips! Features/Benefits: - Over 50 cards filled with marketing concepts and frameworks - A complete section on the marketing interview - Create groups of cards by marketing topic or interview question - Test your recall by flipping through random cards - Use easy cross references and links within cards - Find topics using the deck’s search engine - Version 1.2 includes English, Korean and Japanese - adapts to default language on device Jobjuice was founded by Wharton MBAs, who while at business school provided their fellow students with powerful reference and interview preparation tools for banking, consulting and marketing. All the knowledge and experience of the recruiting process and the particular subject areas was distilled into a practical and easy to use format. The App encourages dynamic preparation to develop creativity, structured thinking and solid business sense. There are over 50 themes (see contents below) that use cross-referencing to reinforce the links between strategic marketing and business concepts. Jobjuice Marketing has helped MBA students around the world land their dream marketing jobs and is also a great reference tool for them in their current marketing jobs. "Flashcards make case prep seem more like a game- like it." Leigh Ann Hemenway- Fuqua MBA "This deck is a great help for people preparing for a marketing position, as well as an excellent quick reference source for people on the job in marketing and general management." Mikkel Pilemand –International Marketing Director, Carlsberg We are always happy to hear your comments and suggestions. Please email us at info@jobjuice.com CONTENTS: Marketing Management Marketing Framework Case Tools The 4Cs Framework The 4Ps Framework Economic & Quant. Tools Segment-Target-Position The Macro Environment Industry: Porter’s 5 Forces Market & Comp. Dynamics Product Life Cycle (X 2) Consumer Adoption Rates Identify Problem/Opportunity Company Analysis Company Value Chain Competitor Analysis Value Vectors Comp. Positioning Strategies Perceptual Map Customer Analysis Customer Decision Process Customer Relationships Customer Willingness to Pay The Value Net Collaborator Analysis Pricing Analysis Promotion Analysis Advertising & Publicity Analysis Place (Channel) Analysis Product Line/Mix Analysis Brand Analysis Revenues Costs Profit & Market Share Breakeven Analysis Forecasting EVC & LTVC Segmentation Targeting Position Marketing Research Basics Marketing Research Methods Conjoint Analysis Pricing Implementation Advertising Implementation (x2) Sales Force Implementation Sales Promo Implementation Place (Channel) Implementation International Expansion New Market Entry New Product Development Entry Strat.: Pioneer vs. Follower Internet & Strategy Internet Marketing Web 2.0 and E-marketing The Web 2.0 Landscape Search Marketing E-Mail and Affiliate Marketing Social Media Marketing/On-line Buzz E-Marketing Metrics