# Action Phrase - Voice Control — Speech to Automation Commands

> Voice control automation for live production workflows. (iPhone/iPad app by Adam Tow.)

- Source: https://appshunter.io/ios/app/action-phrase-voice-control/id6759074340 (this page in markdown: same URL + `.md`)
- Developer: [Adam Tow](https://appshunter.io/developer/376550492)
- Category: Productivity, Utilities
- Price: Free with in-app purchases
- Rating: 5.00/5 from 1 App Store ratings
- Age rating: 4+
- Requires: iOS 26.2 · 27 MB
- Languages: American English
- Released: 2026-04-03
- Data updated: 2026-08-25
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/action-phrase-voice-control/id6759074340/reviews.md

## What is Action Phrase?

Action Phrase is built for live producers—podcasters, streamers, event producers, and presenters—so you can run shows without leaving the mic. Turn spoken cues into real-time scene, camera, graphics, and workflow control.

Create custom voice commands tailored to your show. Fire single actions or multi-step sequences, organize them into groups, and keep your hands on the craft while your setup runs automatically.

What You Can Do:
- Trigger actions from custom phrases
- Map one phrase to multi-step automations
- Control production tools and protocols like OBS, vMix, ATEM, Companion, MIDI, OSC, Shortcuts, web requests, and more
- Add alternate phrases and flexible matching
- Use text transforms to normalize spoken input before actions execute
- Reduce accidental triggers with Smart Mode and precision matching controls
- Organize command libraries with groups and Smart Groups
- Import and export your full setup across workflows
- Fine-tune command behavior with variable placeholders and transforms
- Combine actions into reliable, reusable control patterns
- Review and refine your workflow quickly with command and execution history

Studio features for advanced workflows:
- Script-based automation that follows your live script
- Section-aware cues that fire at the right moment
- Rooms with speaker-aware triggers for live conversations and multi-speaker productions

Tiers:
- Free: Start with core voice-command workflows with a limited phrase count.
- Core: One-time purchase that unlocks unlimited phrases and advanced integrations.
- Studio: Auto-renewing subscription (monthly or annual) that includes Core plus Scripts and Rooms.

Subscription details:
Studio is offered as monthly and annual auto-renewing subscriptions. Payment is charged to your Apple Account at confirmation of purchase. Subscription renews automatically unless auto-renew is turned off at least twenty-four hours before the end of the current period. Your account is charged for renewal within twenty-four hours before the end of the current period. You can manage or cancel subscriptions and turn off auto-renew in App Store Account Settings. Cancellation takes effect at the end of the current billing period. A free trial may be available for eligible subscribers. Any unused portion of a free trial is forfeited when you purchase a subscription. Pricing varies by region and is shown in-app before purchase.

Privacy policy: https://actionphrase.com/privacy-policy
EULA: https://actionphrase.com/terms-of-use

## Key features

- Custom voice commands
- Multi-step automations
- Control OBS, vMix, ATEM, MIDI, OSC
- Flexible phrase matching
- Smart Mode for precision
- Command library organization
- Import/export setups

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Studio Monthly | $7.99 | per month |
| Studio Annual | $59.99 | per year |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Action Phrase Core | $24.99 | one-time |



## Frequently asked questions about Action Phrase

### What is Action Phrase used for?

Action Phrase allows live producers to control their production setup using custom voice commands. This enables hands-free operation of scenes, cameras, graphics, and various workflow tools during live shows.

### What production tools does Action Phrase support?

Action Phrase supports a wide range of production tools and protocols, including OBS, vMix, ATEM, Companion, MIDI, OSC, Shortcuts, and web requests, allowing for extensive integration into existing workflows.

### What are the different tiers of Action Phrase?

Action Phrase offers a Free tier with core voice-command features and limited phrases. The Core tier is a one-time purchase for unlimited phrases and advanced integrations. The Studio tier is a subscription that includes Core features plus script-based automation and speaker-aware triggers.

### How does the Studio subscription work?

The Studio subscription is auto-renewing, offered monthly or annually. Payment is charged to your Apple Account, and renewal occurs within 24 hours before the current period ends unless auto-renew is turned off at least 24 hours prior.

### Can I try Action Phrase Studio for free?

Yes, a free trial may be available for eligible subscribers to the Studio tier. Any unused portion of a free trial is forfeited upon purchasing a subscription.

### How do I manage or cancel my Action Phrase subscription?

You can manage or cancel your subscriptions and turn off auto-renew in your App Store Account Settings. Cancellations take effect at the end of the current billing period.

### What devices is Action Phrase available on?

Action Phrase is available on iPhone and iPad, making it accessible for a wide range of mobile production needs.

### How often is Action Phrase updated?

The latest version, 1.1.0, was released on May 2, 2026, indicating recent development activity. Updates typically address bug fixes and introduce new features to enhance user experience.

## Version history (last 4 releases)

### 1.3.0 — 2026-07-27

Action Phrase 1.3 introduces built-in support for the Model Context Protocol.
- Connect compatible AI clients to discover saved phrases using natural-language requests.
- Inspect phrase variables and optionally run phrases through separately controlled permissions.
- Allow paired clients to check or control listening, active groups, and All Phrases.
- Configure pairing keys, named client configurations, and trusted private network interfaces directly in the app.

UI Improvements
- See active Shortcuts, OSC, and MCP controls from the Listen screen.
- Use the new Set Group State action in Shortcuts.
- On iPad, open What Can I Say and Groups in separate windows.
- Manage phrase and group membership with simpler lists and new sorting options.

### 1.2.0 — 2026-07-09

- Added support for MimoLive, DeckCue, Dashmaster 2K, Softron OnTheAir and Movie Recorder integrations.
- Added search to action discovery picker.
- Added ability to duplicate phrases
- Stability and bug fixes

### 1.1.0 — 2026-05-02

# New Features

- Added Cue Points for Scripts, with editable Magic Phrases and alternate phrases for each section.
- Added a conversion workflow to move existing scripts to Cue Points.
- Added Markdown-based script authoring for creating and regenerating structured scripts.
- Added an optional mirrored Teleprompter display.

# Improvements

- Improved Teleprompter cue highlighting, section navigation, and repeated cue handling.
- Improved Script sessions with phrase scoping by all phrases or selected groups.
- Improved multiple-match handling, end-phrase behavior, and audio level responsiveness.
- Added bulk phrase Enable/Disable actions.

# Bug Fixes

- Fixed selected phrase bulk actions acting on the wrong rows.
- Fixed Podcast Room sync and data integrity issues.
- Fixed script session feedback loops and stale recognition behavior.
- Includes assorted bug fixes and stability improvements.

### 1.0.0 — 2026-04-04

No release notes.

## More apps by Adam Tow

- [Wipe My Screen](https://appshunter.io/ios/app/wipe-my-screen/id1547145208)
- [MixEffect (Trial & Pro Unlock)](https://appshunter.io/ios/app/mixeffect-trial-and-pro-unlock/id1555812675)
- [MixEffect Pro - Paid Up-Front](https://appshunter.io/ios/app/mixeffect-pro-paid-up-front/id1617749057)
- [RouteEffect - Video Router](https://appshunter.io/ios/app/routeeffect-video-router/id6743954602)
- [RouteEffect Pro - Video Router](https://appshunter.io/ios/app/routeeffect-pro-video-router/id6744062991)
- [Look Straight - Face Control](https://appshunter.io/ios/app/look-straight-face-control/id6754043398)

All apps by Adam Tow: https://appshunter.io/developer/376550492

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-25.*