# Advertising tactikPAK > Digital advertising tutor with acronyms and quizzes for learning marketing principles. (iPhone/iPad app by Margo Berman.) - Source: https://appshunter.io/ios/app/advertising-tactikpak/id954164706 (this page in markdown: same URL + `.md`) - Developer: [Margo Berman](https://appshunter.io/developer/1462689407) - Category: Education - Price: Free with in-app purchases - Rating: 4.96/5 from 27 App Store ratings · 36 written reviews indexed - Age rating: 4+ - Requires: iOS 7.1 · 12 MB - Languages: English - Released: 2015-06-06 - Data updated: 2026-06-10 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/advertising-tactikpak/id954164706/reviews.md ## What is Advertising tactikPAK? tactikPAK™...What is it? An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The series offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes check comprehension. It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. It's your mobile mentor. Quickly master each subject with a few key principles with a specific strategy in the form of an acronym. Each letter in the acronym fully explains that point. About the Advertising tactikPAK™ module: Advertising. It isn't rocket science. Or brain surgery. It's launching or re-establishing a product in the marketplace and, positioning it in the mind of the consumer. If you break marketing down to its basic components, it's a lot easier to understand. Before you start, remind yourself why you're advertising in the first place: to create results. More traffic. More sales. More awareness. So always think like the consumer. And work backwards. Ask yourself, what are the results I want? Remember to become your consumer and ask: what's in it for me? This is your GPS and steering wheel. The good news is there are always several right answers, not just one! tactikPAK™... How to use it? There are 3 handy ways to use each module. 1. Get an Overview. Review all key principles and their corresponding acronyms. Then, consider where you want to begin concentrating your efforts. Try to implement all the principles in one integrated plan. 2. Focus on 1 Principle at a Time. Choose an acronym and master one card at a time. 3. Combine Several Principles. By pairing principles together, you can actually plan, activate, and implement your advertising strategies and decide what specific “tactiks" will create the impact you want. For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer). After you've identified your target and created your concept, tagline and position, you are prepared to consider: • How to P-O-S-E it (the product) in the marketplace. • How to R-E-A-C-H (which media) your audience. • How O-F-T-E-N (what amount of frequency) to present the message. • How to increase S-A-L-E-S (what kind of promotion). ABOUT THE tactikPAK™ DIGITAL SERIES It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAK™ courses are now available in many topics, including: • Advertising • Copywriting • Creativity • Design • Presentation • Promotion • Public Relations • Resume • Writing It’s that simple. In fact, applying tactikPAK™ principles couldn't be easier. Use the series to: • Spark creative ideas • Sensitize your marketing sensors • Stimulate your right brain into action Each one of the tactikPAK™ apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message. Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word-ending sounds unify that module. For instance, Advertising keywords all end in “ize” or “lyze.” Enjoy the fun, interactive quizzes. They’ll make it easy to master each course in a flash! The tactikPAK™ series (Patent Serial No. 08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer. Discover other Creative Catalyst Unlock The Block products. And, get ready to... Shatter The Gray Matter! ## Key features - Bite-size topic summaries - Acronyms for quick retention - Interactive quizzes - Color illustrations - Portable crash course - Strategy-based learning ## Pricing and in-app purchases Base price: Free. **One-time purchases** | Purchase | Price | Type | | --- | --- | --- | | Advertising Full App Purchase | $5.99 | one-time | ## Recent user reviews (10 of 36) All indexed reviews: https://appshunter.io/ios/app/advertising-tactikpak/id954164706/reviews.md ### 5/5 — Excellent app. A pocket textbook *2022-03-28, version 1.2.2* Interface is simple, very user-friendly. The material is thorough, but compact. Chapters are proportioned in bite-sized nuggets of information, and each one is followed by a quiz. Awesome tool, very efficient. ### 5/5 — Great! *2022-02-10, version 1.2.2* This app is great for students and anyone looking to refresh their knowledge on advertising. I had no problem going through the chapters and really appreciated the quizzes at the end. Overall, great! ### 5/5 — This Campaign is punctual yet enticing *2021-04-10, version 1.2.2* This application is the best one yet! I will for sure be using the concepts taken from this handbook to understand the target market, the message, and even the brand strategy for my business and so much more. This helps a ton being that it’s so interactive with its added page flips, little doodles and characters, acronyms and short quizzes. It can all help to conclude the final points on what the reader has learn or gathered. I guarantee you won’t regret it and once you apply it, you can be a better communicator and advertiser. Thank you Margo! You’re building up skills one step at a time. ### 5/5 — Great jumpstart to advertising! Lifesaver! *2021-04-07, version 1.2.2* I would most definitely recommend this app to anyone looking to jumpstart their advertising career! The information is very helpful in assisting with the development of an advertising campaign. I loved using this app throughout my college semester working with various clients. Having this app handy was a lifesaver! Overall great 5/5 ### 5/5 — Great App for learning *2021-03-30, version 1.2.2* This app is a great tool for those in the creative field who need a little refresher, some inspiration, and on the spot learning. It can be done anywhere, the modules are concise and the exercises at the end really do cement the material covered. Please do yourself a favor and download this app. You won’t regret it. ### 5/5 — Have fun and learn Advertising! *2021-01-25, version 1.2.2* This is a fantastic app that would help you understand what it takes to create a successful and creative advertising campaign. Berman organizes information in a fun and interactive way, adding images and acronyms to summarize essential information in the world of advertising. This facilitates the learning process, making it easy to understand and read the app's content. At the end of each chapter, you can test your knowledge and further understand the topic with fun and quick quizzes. Download this app if you want to have fun while learning about advertising. I recommend it! ### 5/5 — Great tool for beginners in advertising! *2020-12-11, version 1.2.2* If you’re someone who is interested in the field of advertising then I highly recommend this app! Thanks to this app I was able to learn about a variety of concepts! What I loved about this app the most is that quiz feature because I was able able to test my knowledge after every topic! It’s a great study tool and a great way to learn, I highly recommend you download this app! ### 5/5 — SAVED THE DAY! *2020-09-30, version 1.2.2* I am in the midst of a creative project and it’s been years since I’ve been in college. I had to return to the basics to get in touch with my core creativity. Thankfully, I downloaded Margo Berman's app to get the creative juices flowing. I successfully made it to the finish line! This app saved the day! -FIU11 ### 5/5 — Favorite app for my advertising courses in college! *2020-09-16, version 1.2.2* This app made my advertising classes so much fun! It was great to learn about key concepts that I would need for my entire career in a fun and creative way! The quizzes at the end of each chapter still help me whenever I want to refresh my knowledge, so I would 100% recommend this app to anyone interested in the Communications field :) ### 5/5 — Advertising at its best! *2020-07-22, version 1.2.2* The pocket knowledge that this app provides is priceless! ⭐️⭐️⭐️⭐️⭐️ ## Frequently asked questions about Advertising tactikPAK ### What is the Advertising tactikPAK app? The Advertising tactikPAK app is a digital tutor designed to help users learn key advertising principles. It provides concise summaries, uses acronyms for memorization, and includes interactive quizzes to check comprehension. ### How does the app help users learn advertising? The app breaks down advertising into key principles, presenting them with memorable acronyms where each letter explains a specific point. It also offers interactive quizzes and colorful illustrations to make the learning process engaging and effective. ### What are the different ways to use the Advertising tactikPAK module? Users can get an overview of all principles and acronyms, focus on mastering one principle at a time, or combine several principles to plan and implement advertising strategies. The app guides users through these methods. ### Is the Advertising tactikPAK app free to use? The application is free to download and use, but it operates on a freemium model. This means there are in-app purchases available, likely for additional content or features beyond the basic offering. ### What other topics are available in the tactikPAK digital series? The tactikPAK digital series covers a range of business and creative topics beyond advertising. Other available modules include Copywriting, Creativity, Design, Presentation, Promotion, Public Relations, Resume, and Writing. ## Version history (last 5 releases) ### 1.2.2 — 2015-11-23 This app has been updated by Apple to display the Apple Watch app icon. Minor updates ### 1.2.1 — 2015-11-10 Fixed volume button on iPhone 6 and 6 plus ### 1.2 — 2015-09-18 Updated content ### 1.1.1 — 2015-08-26 Performance updates ### 1.1 — 2015-08-18 New splash screen ## Apps similar to Advertising tactikPAK | App | Rating | Price | Category | | --- | --- | --- | --- | | [ACHA 2023 Annual Meeting](https://appshunter.io/ios/app/acha-2023-annual-meeting/id6448736257) | — | Free | Education | | [FosterPower](https://appshunter.io/ios/app/fosterpower/id1662595518) | 5.0 (12) | Free | Education | | [Land.MBA](https://appshunter.io/ios/app/landmba/id1614153034) | 5.0 (1) | Free | Education | | [ORninja](https://appshunter.io/ios/app/orninja/id1589161502) | 2.0 (23) | Free | Education | | [The Headless Way](https://appshunter.io/ios/app/the-headless-way/id635739249) | 4.9 (506) | Free | Education | | [Calvary Chapel Vero Beach](https://appshunter.io/ios/app/calvary-chapel-vero-beach/id1109554401) | 4.9 (19) | Free | Education | ## More apps by Margo Berman - [Copywriting tactikPAK](https://appshunter.io/ios/app/copywriting-tactikpak/id912615893) All apps by Margo Berman: https://appshunter.io/developer/1462689407 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*