# AJ Bell Dodl > Low-cost, jargon-free investing platform for ISAs, pensions, and general investment accounts. (iPhone/iPad app by AJ Bell.) - Source: https://appshunter.io/ios/app/aj-bell-dodl/id1578284553 (this page in markdown: same URL + `.md`) - Developer: [AJ Bell](https://appshunter.io/developer/557882386) - Category: Finance - Price: Free - Rating: 4.52/5 from 582 App Store ratings · 56 written reviews indexed - Age rating: 17+ - Requires: iOS 13.0 · 79 MB - Languages: English - Released: 2022-04-18 - Data updated: 2026-08-10 - Monetization: free - User reviews in markdown: https://appshunter.io/ios/app/aj-bell-dodl/id1578284553/reviews.md ## What is AJ Bell Dodl? Invest for your future with the range of Dodl accounts: investment ISA, investment lifetime ISA, pension or general investment account. Invest with ease Dodl by name, Dodl by nature! Easy, no-nonsense investing means: > Straightforward - sign up and get started in less than 5 minutes. > Jargon-free - you won’t find complicated terms or confusing acronyms here. > Low-cost - annual charge of just 0.15% (min. £1 per month) per account. Invest with confidence Brought to you by AJ Bell - one of the UK’s largest investment platforms, trusted by over 528,000 people. AJ Bell is authorised and regulated by the Financial Conduct Authority and the Financial Services Compensation Scheme covers your cash and eligible investments up to £85,000. And if you ever need a little help, Team Dodl are just a message away in the app. Invest your way It’s your investing journey so you call the shots - Dodl doesn’t give advice, just clear info. Open your account(s) > Investment ISA Start investing the smart way with a Dodl investment ISA (also known as a stocks and shares ISA). Save up to £20,000 a year and invest it your way. Your investments can grow tax-free and any cash you haven’t invested will earn interest. > Investment lifetime ISA Want to invest for your first home or retirement? It’s easier than you think! Add up to £4,000 to a Dodl investment lifetime ISA each year, and the government will top that up by 25%! (Government withdrawal charge may apply.) Once again, your cash earns interest while you decide where to invest it. > Pension Plan ahead and take control of your pension savings. With a Dodl pension, investing towards your retirement goals really is a doddle. > General investment account Simple and without limits. Not looking for an ISA or a pension but still want to invest? The Dodl general investment account (GIA) is as easy as it gets. Tax, ISA, lifetime ISA and pension rules all apply. Transfer an account Already got an investment ISA, lifetime ISA or pension with another provider? Transfer it for low-cost, no-nonsense investing and make it a Dodl! Transferring to Dodl is free and easy, but before you do, make sure you won’t lose out on any guarantees or benefits with your current provider by moving. Access a straightforward range of investments > AJ Bell funds Ready-made investment portfolios, built and balanced by the experts to make investing as ‘hands-off’ as possible. > Themed investments Invest in themes you believe in, from specific industries and countries to responsible investments. > Shares Own a portion of a big-name brand by investing directly in a company from the UK or US! Investments will have their own charges to buy and/or hold them, these aren’t included in the Dodl account charge. Invest with knowledge If you’re new to investing, you’re in the right place. Learn as you go and build your investing knowledge with helpful guides and handy articles in the learn tab. Ready to get started? Here’s the plan 1. Sign up (it’s free) It’s free, super easy and did we mention it’s free? 2. Open an account & add cash Choose an investment ISA, lifetime ISA, pension or general investment account – or one of each if you’re eligible (check before you apply). Then get started straight away with as little as £25 per month, or you can transfer an account to Dodl for free. 3. Start investing! Invest in anything from the streamlined range of funds, themes and shares. Take the first step by downloading the Dodl app today! Just remember, your investments can go up and down in value, so you could get back less than you put in. Dodl is part of AJ Bell. AJ Bell Management Limited (company number 03948391), AJ Bell Securities Limited (company number 02723420) and AJ Bell Asset Management Limited (company number 09742568) are authorised and regulated by the Financial Conduct Authority. ## Key features - Investment ISA, Lifetime ISA, Pension, General Investment Account - Straightforward sign-up under 5 minutes - Jargon-free investing language - Low annual charge of 0.15% - Expert-built ready-made portfolios - Themed investments and individual shares - In-app learning guides and articles ## Recent user reviews (10 of 56) All indexed reviews: https://appshunter.io/ios/app/aj-bell-dodl/id1578284553/reviews.md ### 1/5 — Doesn’t transparently list all costs *2026-07-26, version 2.0.35* I moved my ISA based on the costs listed online. But only at the final stage of investment do they list all the costs. I complained to customer service who initially agreed that something was wrong with the app because they obviously shouldn’t be disclosing extra costs at the end. After a lot of chasing, they just gave me ‘not my problem’ response. I’ll be moving my ISA again, this time away from Dodl to a provider that actually discloses fees upfront. ### 3/5 — Rates good, app bad *2026-07-22, version 2.0.35* Good isa rates but the app is really quite poor. I transferred from Moneybox for the better rates but Moneybox’s ux is far better. ### 1/5 — Really Poor Investment App. Avoid if Possible! *2026-03-10, version 2.0.32* I have transferred my Cash LISA into a Stocks & Shares LISA as I have been using a Stocks & Shares ISA with success (I use common & popular ETFs). I use Trading 212 which has plenty of options & tools to use to make investment decisions. I expected to have plenty of options for investment as I have heard good things about AJ Bell however there is an extremely poor choice of options with performance data so poor that it might as well not be there as it barely provides any detail. I have noticed that the app is not able to add up my investments properly & give the correct investment change percentage. This is very concerning as that is something that is very basic. They clearly state that there will be reminders for the charges on the account however, I have not received any & have chased up about it yet I still don’t receive the reminders. The only good thing I can say about this platform is it has low fees, otherwise please avoid using Dodl! ### 5/5 — Easy to navigate! *2026-02-21, version 2.0.31* Does what it says on the tin. ### 5/5 — Super easy app *2026-01-29, version 2.0.30* It took me a while to get used to this app as I’d used another platform previously. I was advised that the funds offered by this company were trustworthy and more likely to gain long term returns. I am pleased so far with how my investments are going and have learned a lot from this great app for new-ish investors like myself. ### 3/5 — App has a lot of potential *2026-01-28, version 2.0.30* Really like what the app does. It’s easy to choose what to invest and they give you plenty of choices to pick from that align with your risk appetite. You can also quite easily see how your money is doing over time. Now the not so good, as a UX Designer this app is quite difficult to get your head around. You don’t always know how to invest monthly. Took me ages to get used to it and to be honest, I’m still not. When the money will be reinvested is not clear and how you go about it isn’t clear either. You expect to put them one in and it’s done on your behalf. But if you don’t actively do it, then it just sits in your pot. I think for one-off this makes sense, but monthly you’d expect it’s done automatically for you. Almost like a direct debit for your investment choice. ### 5/5 — AJ Bell *2026-01-27, version 2.0.30* Very good app. Easy to transfer money and to invest. Highly recommend ### 3/5 — Not bad *2026-01-27, version 2.0.30* Pretty easy to use although a one-click rebalancing option would be bring it more in line with competitors ### 5/5 — It’s a doddle *2026-01-27, version 2.0.30* Top quality app. Does what it says on the tin. Easy to use, intuitive and informative. Highly recommend AJ Bell as a parent ### 1/5 — Invest *2026-01-26, version 2.0.30* The website is very poor and I think I will move my money to 121. I thought I had put the Gia into an adventurous investment but it is still not there!!! ## Frequently asked questions about AJ Bell Dodl ### What types of accounts can I open with Dodl? Dodl allows you to open an Investment ISA, an Investment Lifetime ISA, a Pension, and a General Investment Account. Each account type is designed to help you invest for different financial goals, from tax-efficient savings to retirement planning. ### How much does it cost to use Dodl? Dodl has a low annual charge of just 0.15% per account, with a minimum charge of £1 per month. There are no additional charges for transferring an account to Dodl, making it a cost-effective option for your investments. ### Is Dodl suitable for beginners? Yes, Dodl is designed to be straightforward and jargon-free, making it ideal for beginners. The app includes helpful guides and articles in its learn tab to help you build your investing knowledge as you go. ### What investments are available on Dodl? You can invest in a range of options on Dodl, including ready-made AJ Bell funds, themed investments based on industries or countries, and individual shares from UK and US companies. ### How secure is my money with Dodl? Dodl is brought to you by AJ Bell, a trusted investment platform regulated by the Financial Conduct Authority. Your cash and eligible investments are covered by the Financial Services Compensation Scheme up to £85,000. ### Can I transfer an existing ISA or pension to Dodl? Yes, you can transfer your existing Investment ISA, Investment Lifetime ISA, or Pension to Dodl for free. It's recommended to check with your current provider to ensure you don't lose any benefits before transferring. ### What is the government top-up for the Investment Lifetime ISA on Dodl? The government adds a 25% top-up to your contributions to the Dodl Investment Lifetime ISA, up to a maximum of £4,000 per year. This means for every £4 you save, the government adds £1, up to a maximum government bonus of £1,000 per year. ### How often is Dodl updated? The latest version of Dodl is 2.0.35, last updated on April 8, 2026. Regular updates ensure the app remains secure and offers the latest features for a smooth investing experience. ## Version history (last 1 release) ### 2.0.35 — 2026-04-08 We’ve made some tweaks behind the scenes to keep things running smoothly and make your experience even easier. ## More apps by AJ Bell - [AJ Bell: ISA & SIPP investing](https://appshunter.io/ios/app/aj-bell-isa-and-sipp-investing/id557882383) - [AJ Bell Investcentre](https://appshunter.io/ios/app/aj-bell-investcentre/id1093604517) All apps by AJ Bell: https://appshunter.io/developer/557882386 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-10.*