# AlphaMa: Mental Load for Moms — AI help for overwhelmed moms > AI help for overwhelmed moms (iPhone/iPad app by Shivi Agarwal.) - Source: https://appshunter.io/ios/app/alphama-mental-load-for-moms/id6759117697 (this page in markdown: same URL + `.md`) - Developer: [Shivi Agarwal](https://appshunter.io/developer/1871568101) - Category: Lifestyle, Productivity - Price: Free - Age rating: 12+ - Requires: iOS 15.1 · 74 MB - Languages: American English - Released: 2026-03-10 - Data updated: 2026-07-23 - User reviews in markdown: https://appshunter.io/ios/app/alphama-mental-load-for-moms/id6759117697/reviews.md ## What is AlphaMa? AlphaMa is the AI life partner built for mothers. She listens when you talk, captures the mental load you carry, and actually takes work off your plate. THE MENTAL LOAD, FINALLY HANDLED Your brain never stops: the daycare bag, the teacher's email, dinner again, the birthday gift, the appointment only you remember. Researchers call it the mental load: the invisible work of anticipating, deciding, tracking, and coordinating that lives in a mother's head. It is why you are tired even on days when nothing went wrong. AlphaMa makes that invisible work visible, then lifts it. First you map what you carry across eight areas of life: Home Care, Food, Partner, You, Career, Kids, Logistics, and Village. Then you start lifting loops: to your partner, to services like grocery delivery, or to AlphaMa herself. What stays is yours to feel, not to manage. WHEN ALPHAMA TAKES A LOOP, SHE REALLY CARRIES IT Hand her meal planning or the birthday gifts and she tells you exactly how she will carry it: drafting the plan, tracking the dates, and checking in at the right moments, with reminders you never had to set. POSTPARTUM SUPPORT THAT IS AWAKE AT 2AM AlphaMa was built by a mother during her own postpartum. She offers emotional support grounded in CBT techniques at any hour, and a place to ask "is this just hormones?" without judgment. AlphaMa complements professional postpartum care and is not a replacement for therapy or medical treatment. AN ASSISTANT WHO ACTUALLY ASSISTS • Voice first: real hands-free conversations while nursing, cooking, or driving • Knows your whole plate: your Workbook, calendar, reminders, and grocery list • Gmail triage: a full inbox becomes the two emails that matter • Google Calendar sync, and family events your partner gets invited to • Meal plans and grocery lists in minutes • Partner sharing: drafts the messages and helps split the load fairly • Proactive reminders before you forget FOR EVERY SEASON OF MOTHERHOOD Pregnancy, postpartum, the return to work, the baby and toddler years. The mental load does not start at pregnancy and it does not end at postpartum. AlphaMa is designed for how a mother's brain actually works. PRIVATE BY DESIGN Sensitive content like journal entries and check-ins is encrypted on your device before it is stored. We never sell your data, and we never train public AI models on your personal content. Learn more at alphamothers.com/privacy. FREE RIGHT NOW More than 200 mothers already use AlphaMa. It is free right now because we want it in the hands of as many mothers as possible. Paid plans may come later, announced clearly in advance. Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Questions? shivi@alphamothers.com alphamothers.com ## Version history (last 5 releases) ### 2.2.0 — 2026-07-10 AlphaMa 2.2 is her biggest update yet. VOICE THAT ACTUALLY HELPS Talk hands free while nursing, cooking, or driving. AlphaMa now knows the whole app, remembers what you two were talking about, and can create plans, lists, and reminders right as you speak. PLANS THAT LAND WHERE THEY BELONG Meal plans keep their days and sections, each child keeps their own plan, and everything you plan in chat saves to the right board. Planning next week builds on how this week actually went. SHARE THE LOAD FASTER Send your grocery list to your partner on WhatsApp in one tap. SMARTER NOTIFICATIONS Gentler, more useful notes that arrive at times that fit your day. PLUS Dozens of fixes for reminders, partner details, and onboarding, and a smoother, faster chat. ### 2.1.0 — 2026-07-05 AlphaMa now really carries what you hand her. • Hand a loop to AlphaMa and she sets up how she will carry it: the plan, the key dates, and a first check-in reminder, automatically. • Hands-free voice: have a real conversation while your hands are on dinner, the baby, or the wheel. Faster to start, and she remembers what you tell her. • AlphaMa now knows your whole plate: your Workbook, your calendar, your reminders, and your grocery list, in chat and in voice. • Family events can include your partner: add soccer pickup to your calendar and AlphaMa offers to send them a calendar invite. Personal and family items only, never your work meetings. • Partner setup right inside the Workbook, and a guided first handoff so you can feel what it is like when AlphaMa takes a loop. All of it in service of the same direction: making the invisible work visible, then gradually lifting it off your plate. ### 2.0 — 2026-06-09 This is AlphaMa's biggest update yet. We've rebuilt AlphaMa around the mental load of motherhood: the invisible work of planning, remembering, anticipating, organizing, and coordinating that lives in a mother's head. New in this release: • Mental Load Map: See what you're carrying across eight areas of life, including Kids, Home Care, Food, Partnership, Career, Logistics, Village, and You. • Workbook: A new board for tracking every open loop in your life. See what's on your plate, what's been handed off, and what AlphaMa is helping with. • Talk: A redesigned voice and chat experience that helps with planning, research, organization, reminders, and everyday decision making. • Weekly Pulse: Reflect on what's feeling heavy, what's working, and where you need support. • Mental Load Audit: Gain a deeper understanding of the responsibilities and invisible work you're carrying. • Improved delegation support: Get help sharing responsibilities with partners, family members, and helpers. This release marks the beginning of a new direction for AlphaMa: helping mothers make the invisible work visible and gradually lighten the load. ### 1.2 — 2026-03-23 NEW IN v1.2: • Smarter AI: AlphaMa now reads the room naturally — no more rigid mode switching. Emotional support, task management, and coaching blend seamlessly based on what you need. • Edit your plans: long-press any item in your weekly, daily, or meal plan to edit it. Add or delete items directly. • Invisible load awareness: AlphaMa learns your household routine (grocery day, laundry, cooking) and includes it in plans automatically. • Better plan merging: daily and weekly plans now combine cleanly instead of showing duplicate headings. • Smarter save detection: say 'save this', 'don't lose this', or 'bookmark this' — AlphaMa understands what you mean. • Conversation quality: AlphaMa no longer repeats 'I've captured...' on every message. Responses are more natural and context-aware. • Proactive check-ins: if you mentioned feeling overwhelmed, AlphaMa checks in on your next session — not mid-conversation. • Improved grocery lists: items actually save to your shopping list every time. • Better location search: no more false results for 'I parked the car' or 'I ate dinner'. • Bug fixes: chat no longer disappears when switching tabs, plans delete when you ask. ### 1.1 — 2026-03-18 NEW IN v1.1: • AlphaMa Community Tribe: a private space to connect with other moms. Share posts, photos, and reactions. Earn badges as you engage. • Daily Check-in: track your mood, energy, and sleep. AlphaMa uses this to tailor conversations to how you're feeling. • Photo sharing in chat: send photos to AlphaMa and get help with what you see. • Founder Messages: personal notes from the founder delivered over your first weeks. • Vent, Brain Dump, and Plan modes now in a clean 3-dot menu. • Life stage intelligence: personalized support for your stage of motherhood. • Smarter conversations: AlphaMa remembers your check-in data and adapts. • Compact UI for more chat visibility. • Bug fixes and performance improvements. --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-23.*