# ArcPlanner Go — Media planner & ad calculator

> Media planner & ad calculator (iPhone/iPad app by Revenue Arc Corporation.)

- Source: https://appshunter.io/ios/app/arcplanner-go/id6780762459 (this page in markdown: same URL + `.md`)
- Developer: [Revenue Arc Corporation](https://appshunter.io/developer/6780762701)
- Category: Business, Productivity
- Price: Free
- Age rating: 4+
- Requires: iOS 17.0 · 34 MB
- Languages: American English, French (France), German (Germany), Japanese, Brazilian Portuguese, Chinese (Simplified, China), European Spanish
- Released: 2026-06-26
- Data updated: 2026-08-20
- User reviews in markdown: https://appshunter.io/ios/app/arcplanner-go/id6780762459/reviews.md

## What is ArcPlanner Go?

ArcPlanner Go puts a media buyer's toolkit in your pocket — free.

Built by Revenue Arc, it's a free companion to our ArcPlanner media-planning platform. No ads. No in-app purchases. Just the numbers you need, fast.

QUICK PLAN
Enter a budget, pick an industry, and instantly see estimated impressions, reach, blended CPM, frequency, and the recommended channel mix across 13 platforms — programmatic, social, and search. Or flip to Plan by Goal: enter a target reach, impressions, or conversions and ArcPlanner Go solves the budget for you.

MEDIA CALCULATORS
Nine fast calculators for everyday media math: CPM, CPC, CPA, Reach & Frequency, GRP, Budget Pacing, ROAS, Viewable CPM, and CPCV.

BENCHMARKS
Browse Revenue Arc's proprietary benchmarks across 35 industries: cost-per-lead, cost-per-order, ROAS targets, LTV:CAC, and platform CPMs — all measured against market averages.

SAVE, COMPARE & SHARE
Save plans and sync them to your ArcPlanner account across devices. Compare two plans side by side, override CPMs with your own rates, and share any plan as a branded image, a PDF one-pager, or a read-only link.

SIRI & SHORTCUTS
Run a Quick Plan straight from Siri, Shortcuts, or Spotlight.

ArcPlanner Go is completely free — no ads and no in-app purchases.


## Version history (last 5 releases)

### 1.5.0 — 2026-08-18

Advertising Academy is now a 300-lesson learning system, fully available in seven languages. Choose a role-based track, take a diagnostic, search the full curriculum, save lessons, build a daily review habit, and see your strengths across six media-planning skills.

Learning now connects directly to the work. Plan Coach explains risks in a saved plan. Campaign Lab lets you practice decisions. Campaign Workspace tracks actuals, pacing, forecasts, reallocation scenarios, approvals, and the decision trail. Campaign Proof turns results and caveats into a shareable readout and reusable proof portfolio.

This release also introduces a device-local Campaign Journal, explicit evidence levels, benchmark and source provenance, privacy controls, and a Shortcuts action for opening campaign review.

### 1.4.0 — 2026-07-30

Meet Advertising Foundations — a complete interactive course built into the tools you use to plan media: 30 practical lessons across 6 modules, with knowledge checks and a 100-term field guide, fully localized in 7 languages. Build a shareable capstone brief, get contextual coaching in Quick Plan, and earn learning achievements. Version 1.4 also adds full iPad support, a personalized first run, Dynamic Type improvements, and opt-in Live Pacing on the Lock Screen and Dynamic Island.

### 1.3.1 — 2026-07-24

New — the Advertising Academy: six practical lessons, quizzes, and a media field guide that teach you to plan and run ad campaigns. Free, and fully localized in six languages.

### 1.3.0 — 2026-07-05

ArcPlanner Go now speaks your language. The full app — Quick Plan, the nine calculators, benchmarks, and settings — is now localized in Spanish, Simplified Chinese, French, German, Japanese, and Brazilian Portuguese.

### 1.2.0 — 2026-07-03

• Revoke share links: pull a plan's public link any time from the share menu — sharing again creates a fresh one.
• Share links are now created only when you actually share a plan.
• Security hardening for plan syncing.
• Refreshed screenshots showing goal-based planning, plan compare, custom rates, and all nine calculators.

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## More apps by Revenue Arc Corporation

- [RA: Void Runner](https://appshunter.io/ios/app/ra-void-runner/id6786422176)
- [RA: Mahjong](https://appshunter.io/ios/app/ra-mahjong/id6786847961)

All apps by Revenue Arc Corporation: https://appshunter.io/developer/6780762701

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-20.*