# Authenticateit > Consumer-centered anti-counterfeiting system to verify product authenticity via GS1 Datamatrix codes. (iPhone/iPad app by Authenticateit Pty Ltd.) - Source: https://appshunter.io/ios/app/authenticateit/id535113875 (this page in markdown: same URL + `.md`) - Developer: [Authenticateit Pty Ltd](https://appshunter.io/developer/535113878) - Category: Shopping, Lifestyle - Price: Free - Rating: 1.00/5 from 1 App Store ratings · 5 written reviews indexed - Age rating: 4+ - Requires: iOS 8.0 · 36 MB - Languages: American English, Russian, Chinese (Simplified, China), Chinese (Traditional, Taiwan) - Released: 2012-07-09 - Data updated: 2026-08-31 - Monetization: free - User reviews in markdown: https://appshunter.io/ios/app/authenticateit/id535113875/reviews.md ## What is Authenticateit? Can you be sure that the item you are purchasing is genuine? You can with Authenticateit - the world’s first consumer-centred anti-counterfeiting system. As crime syndicate operations have become increasingly sophisticated, an alarming number of genuine retailers and online merchants are unwittingly becoming sales agents for imported counterfeit goods sold to consumers at genuine prices. We have created the Authenticateit app to give shoppers a FREE, quick and convenient way to check an item’s authenticity before they proceed with their purchases - and effectively stop the sale of counterfeit products in legitimate retail situations. Whether you are buying luxury goods, pharmaceuticals, high tech electronics or even groceries, in operation Authenticateit has the potential to offer you peace of mind that the purchases you make in-store or online are genuine. As more brands adopt the technology, you will see more Authenticateit unique product identifiers (GS1 Datamatrix code) on products and packaging. By scanning an item’s GS1 Datamatrix code with your Authenticateit app, the item’s data (including GPS coordinates of a scanned item) is instantly compared to a central database maintained by participating brands. The information is then passed back through the app for you to validate so you can proceed with the transaction in complete confidence or walk away from potential problematic purchases. As continued use of GPS running in the background can dramatically decrease battery life, Authenticateit only activates the use of GPS when products are scanned. Brands participating in Authenticateit are being added constantly so download the FREE app today and look out for your next opportunity to Authenticateit. For more information please visit www.authenticateit.com ## Key features - Scan GS1 Datamatrix codes - Verify product authenticity - Combat counterfeit goods - Real-time database comparison - GPS coordinates for scanned items ## Recent user reviews (5 of 5) All indexed reviews: https://appshunter.io/ios/app/authenticateit/id535113875/reviews.md ### 1/5 — An authentication app that won’t authenticate *2019-09-16, version 4.2.25* Like the other review said don’t waste your time it will not authenticate anything ! ### 1/5 — Biggest joke of an app ever..... *2019-01-17* Tried to register a new watch. Store i purchased from was not listed so i couldnt register it. Hang on, i have a receipt, i have a product but it must not exist at all because the store “doesn’t exist” . Not to mention stupid scrolling that means there is a button across what you need to select, and one selection is unable to be made..... Any business that uses this company/app really needs to have a long hard look at itself. ### 1/5 — Privacy warning *2018-07-03* The app requires you to allow it access to your location if you want to scan barcodes. If I'd known this before I wouldn't have wasted my data by downloading this app. I will be deleting this app from my device. ### 1/5 — Pish. *2017-10-18, version 4.2.20* It's a joke. Don't waste your time. ### 1/5 — Crap *2017-10-01* Doesn't work! ## Frequently asked questions about Authenticateit ### What is Authenticateit used for? Authenticateit is used to scan GS1 Datamatrix codes on products to verify their authenticity and combat the sale of counterfeit goods before you make a purchase. ### How does Authenticateit work? The app scans a product's GS1 Datamatrix code and compares the item's data, including GPS coordinates, against a central database maintained by participating brands. ### What types of products can I check with Authenticateit? You can use Authenticateit for a wide range of products, including luxury goods, pharmaceuticals, high-tech electronics, and even groceries. ### Does Authenticateit use GPS tracking? Yes, Authenticateit uses GPS when products are scanned to record the location of the scanned item. This feature is only activated during the scanning process to conserve battery life. ### Is Authenticateit available on Android devices? Based on the provided information, Authenticateit is currently supported on iPhone and iPod devices. Android compatibility is not specified. ### How often is Authenticateit updated? The latest version of Authenticateit is 4.2.29, and it was last updated on April 16, 2025. This indicates a commitment to regular updates and improvements. ### What is the user rating for Authenticateit? Authenticateit has a user rating of 1.0 stars from 1 rating. This suggests a very limited number of user reviews available at this time. ### Does Authenticateit have ads? No, Authenticateit is free and does not contain advertisements, as indicated by the 'hasAds' flag being false. ## Version history (last 5 releases) ### 4.2.29 — 2025-04-16 Fixed minor bugs ### 4.2.28 — 2022-10-17 Fixed minor bugs ### 4.2.27 — 2021-04-18 Fixed minor bugs ### 4.2.26 — 2021-04-15 Fixed minor bugs ### 4.2.25 — 2019-08-14 Facebook login page has been updated ## Apps similar to Authenticateit | App | Rating | Price | Category | | --- | --- | --- | --- | | [az澳新购](https://appshunter.io/ios/app/az/id1590792955) | — | Free | Shopping | | [Ebuyjp-日淘购物](https://appshunter.io/ios/app/ebuyjp/id6504081185) | 4.6 (9) | Free | Shopping | | [Legit Check: Fake Trainer Scan](https://appshunter.io/ios/app/legit-check-fake-trainer-scan/id6761913359) | 3.7 (9) | Free | Shopping | | [Legit Check: Real or Fake AI](https://appshunter.io/ios/app/legit-check-real-or-fake-ai/id6762198384) | 3.0 (1) | Free | Shopping | | [SpeedGlobal](https://appshunter.io/ios/app/speedglobal/id6472255143) | — | Free | Shopping | | [YiwuExpress](https://appshunter.io/ios/app/yiwuexpress/id6469089149) | — | Free | Shopping | ## More apps by Authenticateit Pty Ltd - [Shping Australia Rewards App](https://appshunter.io/ios/app/shping-australia-rewards-app/id1154868301) All apps by Authenticateit Pty Ltd: https://appshunter.io/developer/535113878 ## Related topics [authenticateit](https://appshunter.io/ios/topics/authenticateit) · [cypheme tagcheck](https://appshunter.io/ios/topics/cypheme-tagcheck) · [confiserie du bonheur](https://appshunter.io/ios/topics/confiserie-du-bonheur) · [eqqualberry check](https://appshunter.io/ios/topics/eqqualberry-check) · [lootbeat](https://appshunter.io/ios/topics/lootbeat) · [fenonto](https://appshunter.io/ios/topics/fenonto) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-31.*