# Badger Maps: #1 Route Planner — Field Sales Maps, Routes & CRM

> Field sales route planner, territory management, and mobile CRM for outside sales teams. (iPhone/iPad app by Badger Maps, Inc..)

- Source: https://appshunter.io/ios/app/badger-maps-1-route-planner/id789934914 (this page in markdown: same URL + `.md`)
- Developer: [Badger Maps, Inc.](https://appshunter.io/developer/789934917)
- Category: Business, Productivity
- Price: Free with in-app purchases
- Rating: 4.50/5 from 1,093 App Store ratings · 157 written reviews indexed
- Age rating: 4+
- Requires: iOS 16.0 · 69 MB
- Languages: American English
- Released: 2014-01-10
- Data updated: 2026-08-27
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/badger-maps-1-route-planner/id789934914/reviews.md

## What is Badger Maps?

Get rid of the busy work and sell more with Badger Maps- a sales and mapping app specifically designed for field sales & service.

Badger Maps is your virtual field sales assistant, helping you focus on the right accounts, get the fastest multi-stop routes, find new leads, and keep all your customer data accessible and up to date in the field. It’s more than just a sales route planner. It's a total territory management solution that automates and optimizes all of your activities, from routing & mapping to prospecting to tracking mileage for expense reports. 

With a map based sales app on their iPhone or iPad, field sales & field service reps record 50% more customer data, drive 20% less, and sell around 22% more.

Join 10,000+ companies using Badger to save time and sell more with features like:

ROUTE PLANNING
Use Badger’s sales route planner to optimize routes with multiple stops (up to 120). Get turn by turn directions using your favorite navigation app like Waze, Google Maps, Apple Maps, or Apple CarPlay.

SALES MAPPING
Visualize your customers & prospects on an interactive map. Colorize and filter accounts by business type, last order date, or any other metric to make key accounts stand out.

SCHEDULING
Adjust appointment length. Know when you’ll be late or early to a meeting. Push stops to your calendar with the touch of a button.

FOLLOW-UP REMINDERS
Quickly see the accounts that need attention near your route, and add them to your schedule.

MOBILE LEAD GENERATION
Meeting canceled? No problem. Automate prospecting, and find new, qualified leads in your vicinity.

NOTES & ACCOUNT MANAGEMENT
Take/talk notes on your phone. Add pictures. Have all your customer data at your fingertips, when you meet with customers or plan your day. 

OUTSIDE SALES CRM
Some outside sales and field service teams use Badger as a basic field sales CRM. It also acts as a mobile front-end for feature rich CRMs like Salesforce, HubSpot, Microsoft Dynamics, Zoho, Insightly, Netsuite, Pipedrive, monday.com, SugarCRM, Veeva, Odoo, and more. No more double data entry or fumbling for notes in the field. Keep all your CRM data accessible and in sync with a real time, 2-way integration.

MAPPING FOR YOUR CRM
Map all your Accounts, Contacts, Leads, Opportunities, Tasks, and custom objects and see their relationship with one another on the map. 

AUTOMATED REPORTING & MILEAGE TRACKING
Automatically receive weekly reports, summarizing your field activity. Generate reports on your routes that make submitting your mileage easy. 


FIELD MANAGEMENT (browser/macOS)
See where your field sales or field service team is at in the sales cycle. Use territory mapping tools, like heat maps and bubble maps, to gain insight into your team’s performance. With Badger's territory alignment software, you can automatically create, balance, and optimize territories. 

Sign up for a free trial today and take your field sales performance to the next level. With route optimization, Badger pays for itself with just the gas savings alone!


See what outside sales & field service teams are saying:


"After getting Badger Maps, weekly meetings per rep jumped from 12 to 20. This led to a 22% increase in annual revenue." - Brad Moxley, Business Development Manager, Cutter & Buck

“Knowing our most valuable accounts, and the best way to get to them, saves us a ton of time driving. Badger’s route optimization cuts our drive time by 25%” - John O’Kain, Territory Manager, NCR Aloha

“With Badger, you can really plan out your week based on where you can have the biggest impact.” - Matthew Brooks, Business Development Manager, Cargill

Terms of Use: https://www.badgermapping.com/terms-of-use/

## Key features

- Multi-stop route optimization
- Interactive sales mapping
- Appointment scheduling
- Follow-up reminders
- Mobile lead generation
- Customer data management
- Mileage tracking

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Business | $59.99 | per month |
| Business | $69.00 | per month |


## Chart rankings

- #127 in Top Grossing · Business (US App Store)

## What do users think of Badger Maps?

Overall sentiment: positive

**Pros**

- 🚀 Efficient route planning
- 👍 Helpful customer support
- 📊 Useful features for sales reps
- 🗓️ Calendar integration
- 🗺️ Visualization and mapping tools
- ⏱️ Time-saving
- 🗒️ Organized account management

**Cons**

- 🐛 Crashes and bugs
- 🔍 Limited customization options
- 💻 Desktop and mobile app inconsistencies
- 💰 Expensive for some users
- 🔄 Issues with saving and updating routes

**Commonly reported bugs**

- Route optimization not working
- Account data not syncing properly
- Frequent app crashes
- Inability to edit or delete saved locations

**Most requested features**

- Calendar sync and reminders
- More CRM integration capabilities
- Improved mobile app performance
- Ability to add accounts on-the-go
- Mileage tracking and reporting

## Recent user reviews (10 of 157)

All indexed reviews: https://appshunter.io/ios/app/badger-maps-1-route-planner/id789934914/reviews.md

### 4/5 — Excellent App

*2026-07-17, version 3.47.5*

I use badger as my CRM for my construction staffing work. It’s a great way to log everything, keep detailed notes and add thousands of leads. Helps me out so much in my line of sales!

### 5/5 — Review

*2026-06-04, version 3.46.2*

Great tool for reps to use out in the field

### 3/5 — Highly Reccomend

*2026-05-20, version 3.46.1*

I absolutely love this application. I couldn’t do my job without it. I started a new role with my company as a marketing liaison. Badger Maps helped me manage my CRM and make me efficient at my job. I am so grateful I found it!!!!

### 4/5 — Works well.  Just not consistent

*2026-05-19, version 3.46.1*

The app does one thing and the online program does another. Really frustrating when you have to spend time on the computer to use the full functionality of the app. Also the company stops us from using functionality that might really help. My ask would be that each user would be able to use all aspects of the program.  Let us decide what is helpful since we have to use it

### 5/5 — Lisa Ryan, In Touch Ministries

*2026-04-28, version 3.45.3*

Badger Mapping software has been a great addition to our efforts to visit valuable partners . Easy to navigate. Much better than MapQuest which we used to use. Customer support is always quick to reply. Michael provided another great training session to help me maximize the tool!!!

### 4/5 — Keeps me organized

*2026-04-11, version 3.45.1*

Great for prospecting, great for keeping things organized and probably best of all keeps routes tight and maximizes productivity.

### 5/5 — Best tool I use in sales!

*2026-04-08*

Incredibly easy to use, very intuitive, fantastic support team that I’ve utilized numerous times for quick training tips and even when I’ve had a technical issue because I locked myself out of my account😀.

The features I love the most are being able to lasso and within seconds map out an optimized target list for the day. I also utilize filters a lot so that I can quickly hone in on specific targets within an area and then Lasso that and turn it into a territory routing for the day and all of this takes under 60 seconds. Extremely powerful tool and I love it and can’t recommend it highly enough!

### 5/5 — BEST DK APP EVER

*2026-04-08, version 3.45.0*

I’ve been using Badger for almost 5 years now. I’ve tried several other popular options, but I keep coming back to Badger because of its simplicity—it just works.

### 5/5 — Great App.

*2026-04-06, version 3.45.0*

The team at Badger Maps are very helpful and can help personalize or customize your settings to your needs.

### 5/5 — Powerful routing tool

*2026-04-02, version 3.45.0*

My company did end up leaving Badger Maps because of a restructuring, but within one month we’re already back on Badger as a super powerful tool

## Frequently asked questions about Badger Maps

### What does Badger Maps do?

Badger Maps is a sales and mapping application designed for field sales and service professionals. It helps users optimize multi-stop routes, visualize customer data on a map, manage appointments, generate leads, and track mileage for expense reports. It aims to reduce administrative busywork and increase sales.

### What are the key features of Badger Maps?

Key features include multi-stop route optimization with turn-by-turn directions, interactive sales mapping to visualize accounts, scheduling tools for appointments, follow-up reminders, mobile lead generation, notes and account management, and automated reporting with mileage tracking. It also offers CRM integration.

### How much does Badger Maps cost?

The application offers a free trial. While the exact pricing details are not fully elaborated, the presence of 'in-app purchases' and the mention of a free trial suggest a freemium or subscription-based model where core functionalities might be free with advanced features or higher usage limits requiring payment.

### What devices is Badger Maps compatible with?

The app is available for iPhone and iPad, indicating compatibility with iOS devices. It also mentions browser and macOS compatibility for field management features, suggesting a web-based component for desktop users.

### How can Badger Maps help field sales teams?

Field sales teams can use Badger Maps to focus on the right accounts, get the fastest routes to multiple stops, find new leads in their vicinity, and keep customer data updated. It automates territory management, optimizes daily activities, and provides insights into team performance, ultimately helping them sell more and drive less.

## Version history (last 5 releases)

### 3.47.7 — 2026-08-03

Access more context about generated leads (e.g. opening hours and contact details). Keep your pipeline growing

### 3.47.6 — 2026-07-22

· Improvements made that keep you moving in the field. Use our Filters to zero in on the right records to visit

### 3.47.5 — 2026-07-13

We fixed a few things so nothing slows you down. With us you can create an optimized routes for up to 120 stops, so there is no route too big for Badger

### 3.47.4 — 2026-07-09

Small fixes, better days. Curious to find leads along your route? Try our Lead Generation tool

### 3.47.3 — 2026-06-23

We tuned up the engine so you can focus on the road. Want to open a record in your CRM? Tap Open in CRM in the details of that record

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-27.*