# Baseline: Break the Cycle — Progress, not perfection.

> Progress, not perfection. (iPhone/iPad app by Alex Moffatt.)

- Source: https://appshunter.io/ios/app/baseline-break-the-cycle/id6756333488 (this page in markdown: same URL + `.md`)
- Developer: [Alex Moffatt](https://appshunter.io/developer/1860132564)
- Category: Health & Fitness
- Price: Free with in-app purchases
- Age rating: 17+
- Requires: iOS 15.1 · 48 MB
- Languages: American English
- Released: 2026-02-24
- Data updated: 2026-06-23
- User reviews in markdown: https://appshunter.io/ios/app/baseline-break-the-cycle/id6756333488/reviews.md

## What is Baseline?

**The problem with streak apps**

You already know. Day 14, one slip, back to zero. The shame spiral starts. You feel worse than before you tried. So you stop trying.

Baseline is different. Your progress is measured in consistency, not a number that resets every time you're human.

**A craving plan for when the moment hits**

Late night. Bored. Alone. You know the moment. Baseline gives you a plan for it - built by you, before you need it.

Pick your tools across 4 categories:

Ride it out - urge surfing and guided breathing
Physical reset - cold exposure, intense exercise, breath holding
Mental reset - your own words reminding you why you're doing this and what happens when you give in
Distraction - productive or fun, time-boxed so you don't swap one screen hole for another

9 tools. All practical. No generic meditation or motivational quotes.

**A programme that goes deeper than "just stop"**

4 stages that never reset. Content stays completed even if you slip.

Stage 1: Reset - survive the first two weeks, understand your brain
Stage 2: Rebuild - identify triggers, build real defences
Stage 3: Reconnect - rebuild trust and intimacy with your partner
Stage 4: Sustain - maintain long-term change

**Track what actually matters**

Consistency - what percentage of days you showed up
Momentum - your recent trend
Resilience - how fast you bounce back after a slip

13 out of 14 days isn't failure. It's 93%.

**Built for men in relationships**

Your partner is your motivation. Stage 3 is specifically about reconnecting with them: disclosure conversations, rebuilding trust, rediscovering intimacy. Because what's the point of breaking the habit if your relationship is already broken?

A Baseline Pro subscription is required to access the full programme. Subscriptions are available as Monthly ($AUD 12.99 /month) or Annual ($AUD 69.99 /month), both with a 1-week free trial. Payment is charged to your Apple ID account at confirmation of purchase.

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Baseline Pro Monthly | $7.99 | per month |
| Baseline Pro Annual | $44.99 | per year |



## Version history (last 2 releases)

### 1.1.1 — 2026-03-17

New: Toolkit

Your craving plan, right when you need it. Set up your go-to tools in advance so when the moment hits, you don't have to think.

9 tools to get you through the moment.

Pick one tool from each category - ride it out, physical reset, mental reset, distraction - and build your personal escalation plan. It sits at the top of the Toolkit tab, ready to go.

### 1.0 — 2026-02-24

No release notes.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-23.*