# Bea: AI for Emotional Eating — Relieve Food Noise & Urges > AI-powered emotional eating support for food noise and urges. (iPhone/iPad app by Bea Better Eating.) - Source: https://appshunter.io/ios/app/bea-ai-for-emotional-eating/id6479405068 (this page in markdown: same URL + `.md`) - Developer: [Bea Better Eating](https://appshunter.io/developer/1735913511) - Category: Health & Fitness, Lifestyle - Price: Free with in-app purchases - Rating: 4.80/5 from 24 App Store ratings · 21 written reviews indexed - Age rating: 17+ - Requires: iOS 15.1 · 87 MB - Languages: American English - Released: 2024-11-26 - Data updated: 2026-06-10 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/bea-ai-for-emotional-eating/id6479405068/reviews.md ## What is Bea? When food noise takes over and you feel out of control with eating, Bea helps in the moment - without diets, guilt, or willpower. You might try to “be good” all day and then break down at night. Urges hit fast, cravings feel overwhelming, and suddenly you’re back in the same spiral even when you want it to stop. If food feels loud, chaotic, or impossible to ignore, you’re not broken and you’re not alone. Support for emotional eating when it actually matters Created by Dr. Sera Lavelle, a leading psychologist in emotional eating and built with a team of clinical experts, Bea is an AI-powered app for emotional eating, food noise, and binge urges, designed to support you when urges hit, not just after. Grounded in evidence-based behavioral health and intuitive eating principles, Bea helps you regulate urges in real time without calorie tracking, restriction, or shame. How Bea helps in the moment: • Hypnosis and guided psychological tools to calm food noise • Support when urges and cravings spike • Therapy-informed exercises rooted in intuitive and mindful eating • No tracking, no rules, no “starting over” • Judgment-free support when eating feels hardest Bea focuses on what’s happening in your mind so you can feel steadier around food. Who Bea is for: • People who feel stuck in cycles of overeating or binge urges • Those who’ve tried dieting, tracking, or willpower and it didn’t work • Anyone drawn to intuitive eating but struggling to practice it in real life • People looking for real relief, not quick fixes Bea is not an eating disorder treatment. It’s designed for everyday struggles with emotional eating, food noise, and loss of control, and can be used alongside therapy as supportive self-help. A different kind of eating support Most eating apps focus on control, discipline, or tracking. Bea focuses on relief, regulation, and support right when you need it. Bea isn’t about perfection. It’s about feeling calmer, more supported, and less alone with food. Subscription & Terms Bea offers a free trial, with optional upgrades to Bea Premium. Premium subscriptions auto-renew unless canceled at least 24 hours before the end of the current period. You can manage or cancel your subscription anytime in your iTunes Account Settings. Terms & Conditions: https://www.beabettereating.com/terms ## Key features - AI-powered emotional eating support - Hypnosis and guided psychological tools - Support for urges and cravings - Therapy-informed exercises - Intuitive and mindful eating principles - Judgment-free support ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Bea Premium 2025 | $4.99 | per month | | Bea Premium | $2.99 | per month | ## Recent user reviews (10 of 21) All indexed reviews: https://appshunter.io/ios/app/bea-ai-for-emotional-eating/id6479405068/reviews.md ### 5/5 — Wonderful app *2025-08-28* This app is so useful and really has a lot of features that has helped! I am grateful for this app so much! ### 5/5 — Very personalized! *2025-08-17* Everyone thinks and feels about food in different ways. That makes being healthy difficult because most ways of choosing a healthy way to eat are one size fits all. This app allows you to process your thoughts and feelings around food in a way where your coach is trained by you to give you real time feedback you need. Sometimes you need advice, sometimes to feel through your hunger cues, and sometimes you need something other than food and food is a poor substitute. Having the right guidance and support at the right times allows you to make consistent progress and not get set back by what might in other apps which cause guilt when you don’t stick to the preset plan. ### 5/5 — Very helpful for emotional eating! *2025-08-15* I’ve been using Bea Better Eating to help me manage my emotional eating. The app is straightforward and easy to follow, which is much different than other apps I have used before. I’ve learned so much about why I have my eating habits and how I can take the steps to change them. The feedback is personalized to my specific challenges, and it offers realistic and encouraging advice! I’d recommend this app to anyone who struggles with emotional eating! ### 5/5 — Review *2025-08-13* ⭐️⭐️⭐️⭐️⭐️ Must-Try for Mindful Eating! Bea Better Eating is an amazing app that’s genuinely changing the way I look at food. Using a combination of mindfulness techniques and AI-powered insights, it helps you slow down, understand your eating habits, and make healthier choices without feeling restricted. The interface is simple, the tips are practical, and the AI suggestions feel personal and spot-on. If you want to improve your relationship with food in a sustainable way, this app is a game-changer. Highly recommend giving it a try! ### 5/5 — Such a helpful app *2025-08-11* This app is truly incredible! There are guided activities that really help with mindset around eating and keeping a positive outlook. There’s even an Open Chat feature that creates a comforting space for support. Overall, it’s one of the best apps out there for eating and mental wellness. Love it! ### 4/5 — Love the features! *2025-08-09* I love how the app lets me openly chat about my feelings and then provides solutions and recommendations that are tailored to my specific situation. It really feels personal and supportive. I also appreciate the extra features like challenges, motivational boosts, and guided meditations. They make the whole experience more engaging and encouraging. Highly recommend! ### 5/5 — Great App! Highly recommend *2025-08-01* I love this app so much! It is a great app for those looking to practice intuitive eating, build a healthier relationship with food, or just want to add more mindfulness into your daily routine . If you’re seeking a gentler, more sustainable path to better eating habits, Bea is THE app to use. ### 5/5 — 100% worth it! *2025-07-30* I was a little skeptical at first, but Bea has honestly made a difference for me. I’ve tried so many apps and diets before, but nothing really addressed the emotional side of eating like this one does. The way it combines mindfulness, psychology, and even hypnotherapy is super unique and actually helpful. I’ve started to notice a shift in how I think about food. Less guilt, less stress. It’s not about strict rules or counting calories, which I really appreciate. ### 5/5 — Meditation/hypnosis *2025-05-19* I was amazed that this short session could be so beneficial! She truly got me thinking positively about my day! I’m excited to continue on this journey! Thank you! **Developer response:** Thank you so much for your kind words! It means the world to hear that our work is making a real difference in your day. We're thrilled that the session helped spark a positive shift, and we’re excited to keep building tools that support you on this journey. More goodness to come! 🙌 ### 5/5 — Surprisingly insightful *2025-04-13* Update: a few weeks later and I’m blown away. I never expected an Ai app to make this kind of impact on my life. I don’t know how they made it so sophisticated and knowledgeable, but I’m so grateful to the team who made this app. It’s worth more than every penny for the full version, by the way. The price is really fair. Just… thank you. Ideally, I’d like a human I could talk to 24/7 about food issues. But that’s not reasonable. I think this app is the next best thing. I’m impressed with how well it encourages self reflection. **Developer response:** Thank you so much for your heartfelt update — it truly means the world to our team. We built Bea to be a powerful, compassionate companion for anyone navigating emotional eating, and hearing that it’s made such an impact in your life is exactly why we do this. Bea was created by Dr. Sera Lavelle, a clinical psychologist and expert in emotional eating, who combined her years of experience with cutting-edge AI to provide support anytime you need it. While we wish she could be there 24/7 in person, too, we’re honored that Bea is coming close. We’ll keep working to make her even smarter, more supportive, and more human-feeling with every update. Your encouragement keeps us going, and we’re so grateful to have you on this journey with us. Also, stay tuned for a more engaging experience soon. ## Frequently asked questions about Bea ### What does Bea: AI for Emotional Eating do? Bea is an AI-powered app designed to provide in-the-moment support for emotional eating, food noise, and urges. It uses guided psychological tools and exercises rooted in intuitive and mindful eating principles to help users regulate cravings without resorting to diets, tracking, or guilt. ### What are the key features of Bea? Key features include AI-powered support for emotional eating, hypnosis and guided psychological tools to calm food noise, assistance during urges and cravings, therapy-informed exercises based on intuitive and mindful eating, and judgment-free support. It emphasizes relief and regulation over control and tracking. ### How much does Bea cost? Bea offers a free trial, with optional upgrades to Bea Premium. Premium subscriptions are auto-renewing and can be managed or canceled through iTunes Account Settings. Specific pricing details for the subscription are not provided in the description. ### Is Bea suitable for treating eating disorders? No, Bea is not an eating disorder treatment. It is designed for everyday struggles with emotional eating, food noise, and loss of control. It can be used as supportive self-help, potentially alongside professional therapy. ### Who is Bea designed for? Bea is for people who feel stuck in cycles of overeating or binge urges, those who have tried dieting or willpower without success, individuals drawn to intuitive eating but struggling to practice it, and anyone seeking relief from food-related distress without shame or restriction. ## Version history (last 5 releases) ### 1.3.7 (2) — 2026-01-25 Faster, easier signup when you use the email method. No passwords. Just tap your email, and you’re in. ### 1.3.6 (2) — 2025-12-10 Improved how the app captures your daily patterns to make your experience smoother and more insightful. ### 1.3.5 (6) — 2025-11-13 We’ve made the app easier to use by clearing out features that felt confusing. ### 1.3.3 — 2025-09-02 - New features for program partners to make managing access easier - Bug fixes and performance improvements for a smoother experience ### 1.1.59 — 2025-07-09 • Long press to easily copy & paste prompts to use anytime • Instantly report prompts that don’t feel right to you ## Apps similar to Bea | App | Rating | Price | Category | | --- | --- | --- | --- | | [MEAL - Mindful Eating & Living](https://appshunter.io/ios/app/meal-mindful-eating-and-living/id1590866263) | 4.7 (1,155) | Free | Health & Fitness | | [MyTummy: Intuitive Eating](https://appshunter.io/ios/app/mytummy-intuitive-eating/id1560043349) | 4.5 (314) | Free | Health & Fitness | | [Healthy Food Advisor](https://appshunter.io/ios/app/healthy-food-advisor/id1641052735) | 4.1 (148) | Free | Health & Fitness | | [Eating Buddy: Food Diary](https://appshunter.io/ios/app/eating-buddy-food-diary/id1597620252) | 4.8 (180) | Free | Health & Fitness | | [Low FODMAP System – Greeny](https://appshunter.io/ios/app/low-fodmap-system-greeny/id1497877565) | 4.8 (75) | Free | Health & Fitness | | [AteMate Food Journal (Ate)](https://appshunter.io/ios/app/atemate-food-journal-ate/id1164976477) | 4.8 (10,248) | Free | Health & Fitness | --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*