# Bia — The Phobia Recovery App > Interactive phobia recovery tool based on CBT, ACT, and ERP techniques. (iPhone/iPad app by MyTherapy LLC.) - Source: https://appshunter.io/ios/app/bia/id6740422896 (this page in markdown: same URL + `.md`) - Developer: [MyTherapy LLC](https://appshunter.io/developer/1789888469) - Category: Health & Fitness - Price: Free with in-app purchases - Rating: 4.70/5 from 21 App Store ratings · 7 written reviews indexed - Age rating: 12+ - Requires: iOS 15.0 · 1 MB - Languages: American English, French (France), German (Germany), Italian, European Spanish - Released: 2025-03-10 - Data updated: 2026-09-06 - Monetization: subscription - User reviews in markdown: https://appshunter.io/ios/app/bia/id6740422896/reviews.md ## What is Bia? You deserve a life free from phobia. Bia is a step-by-step interactive tool for learning about and overcoming phobia. Based on researched techniques from Exposure and Response Prevention Therapy (ERP), Acceptance and Commitment Therapy (ACT), and Cognitive Behavioral Therapy (CBT), Bia teaches you the science behind phobia and guides you through a personalized, evidence-based program to overcome it. Note: Bia is free to try for 7 days and then requires a subscription. HOW IT WORKS Bia creates your personalized phobia recovery program based on your unique fear profile. As you work through the program, Bia's guided exposure algorithm enforces clinical best practices of ERP to keep you progressing at the right pace. You're always in control, there are no hidden tricks or unexpected exposures. SELF-GUIDED OR WITH A THERAPIST Many users complete their Bia journey independently. Others prefer to use Bia alongside a therapist in order to accelerate their recovery. Bia is designed to support you in whichever option you choose. REAL RESULTS 86% of users report reduced phobia severity • Most users see improvement within 2 weeks OUR STORY Bia was founded by Willy Schaller, who lived with emetophobia for over 27 years before recovering using the same method now built into the app. Co-founder Elizabeth Fullerton was one of Bia's first users and found the tool so impactful in her own phobia recovery that she joined the team. CLINICAL CREDIBILITY Bia is developed in partnership with our clinical advisory board consisting of Dr. David Russ, Dr. Laura Berssenbrugge, Jamie Roche LCSW, Nancy Lagunas AMFT, and Kaitlyn Peters LPCC. Alongside our research partners from the University of Utah, we have presented Bia's outcomes data at national psychological conferences including ADAA 2026, NASP 2026, and WCCBT 2026. WHAT BIA HELPS WITH Bia offers a dedicated recovery program for the following conditions: • Emetophobia (fear of vomiting) • Panic disorder • Agoraphobia • Social anxiety • Contamination OCD • Fear of flying • School phobia and school refusal • Separation anxiety • School performance anxiety • Other phobias are supported through custom-built programs. FEATURES Separate kids version for children ages 5-13 • Guided exposure algorithm • Safety behavior tracking • Generate your unique fear profile • Customizable reminders for exposure practice • Interactive exposure games • Create Custom Exposure Exercises • Custom goals and progress tracking • Optionally link your account with your therapist GETTING STARTED Bia offers a 7-day risk-free trial. Working with a therapist? Ask if you qualify for free access through your therapy. You deserve a life free from pho(bia). Start your recovery today. Terms of use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ ## Key features - Step-by-step phobia overcoming guidance - Exposure and Response Prevention (ERP) techniques - Acceptance and Commitment Therapy (ACT) principles - Cognitive Behavioral Therapy (CBT) methods - Tailored versions for adults and kids - Therapist connection option - Parental resources ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Yearly | $149.99 | per year | | Yearly | $149.99 | per year | | Monthly | $29.99 | per month | | Monthly | $29.99 | per month | **One-time purchases** | Purchase | Price | Type | | --- | --- | --- | | Lifetime | $299.99 | one-time | ## Recent user reviews (7 of 7) All indexed reviews: https://appshunter.io/ios/app/bia/id6740422896/reviews.md ### 5/5 — I love Bia *2026-06-26* This app has helped me so much. Thank you! ### 3/5 — Meh *2026-06-25* Things started off well but I cannot progress due to glitches in this app. I am unable to move to the next exercises and screen even after I have completed a step. I keep getting told that if I choose to quit I will lose my progress, but I don’t have the option to move forward so I have to quit all the time. It’s beyond frustrating for what I paid. I actually felt like it was helping. **Developer response:** Hello, Willy from Bia here. Thank you for taking the time to report this issue. I identified the cause and released a fix the same day (June 25). If you're still experiencing the problem, or have any other feedback, I'd love to hear from you directly at willy@biajourney.com so I can make it right. Thank you again for trying Bia and helping improve the app. ### 5/5 — Best emetophobia exposure therapy app! *2025-07-28* Fantastic app for exposure therapy to overcome emetophobia! I am currently working with an exposure therapist on an entirely different issue and have been very pleased at how helpful this app tailored toward emetophobia exposure + response prevention work has been. It starts with theory foundations and basic exposures and works you up an exposure hierarchy, helping you acclimate and build confidence. Emet has ruined my life for nearly 25 years and working with this app is bringing hope and progress. I've been impressed at the depth of thoughtful introspection the app encourages - I thought I was past fear around "the words" but the app helped me discover that I still had some reactivity to saying the words out loud, just not to hearing or reading them anymore. This is a good thing for me to know and work on before diving into more vivid exposures to build a firm foundation and confidence that I can overcome obstacles that cause discomfort and fear. Highly recommend this app and program. Exposure work can be difficult and demands consistency but it has a proven track record of helping people towards long-term healing. Thank you Bia and Team!! ### 5/5 — Looking forward to continuing *2025-04-15* I love how the exposures are slow and very incremental. It’s felt like what I imagine exposure therapy with a therapist would be like! The check ins are helpful and they really help me keep an eye on my anxiety levels while working on the exposures. I also appreciate the reminders to slow down! I’m only on chapter 3 but I’m feeling very optimistic! I’m looking forward to continuing my Bia Journey and seeing how far I come with my phobia. ### 5/5 — Awesome *2025-04-09* I can tell this was built by someone who had phobia. They get it. The app lets you customize and take a little placement quiz. You can pause or exit whenever and it’s very careful and explains every step. Thank you for making this. ### 5/5 — Life Changing *2025-03-27* Bia changed my life. It gives you small steps to take every day and tracks your progress. I’m not done, but I already feel so much better and am doing so much more. ### 5/5 — Effective phobia treatment *2025-03-11* This app has helped me tremendously. Truly a game-changer for those of us who are living with phobia. ## Frequently asked questions about Bia ### What is Bia? Bia is an interactive tool designed to help users learn about and overcome phobias. It uses techniques from Exposure and Response Prevention (ERP), Acceptance and Commitment Therapy (ACT), and Cognitive Behavioral Therapy (CBT). ### How much does Bia cost? Bia operates on a subscription model. While the app is listed as 'Free' to download, access to its full features requires a subscription, with monthly plans available at $29.99/P1M, including a 7-day free trial. ### Is Bia suitable for children? Yes, Bia offers tailored versions for both adults and kids. It also provides resources for parents to support their children's recovery journey. ### Does Bia replace professional therapy? No, Bia is not a replacement for therapy or medical treatment. It is designed to complement existing therapeutic efforts and support users in their recovery steps. ### What therapeutic techniques does Bia use? Bia is based on techniques from Exposure and Response Prevention (ERP), Acceptance and Commitment Therapy (ACT), and Cognitive Behavioral Therapy (CBT) to help users understand and overcome phobias. ### What devices does Bia support? Bia is available on iPhone, iPad, and iPod, as indicated by its supported devices list. ### How often is Bia updated? The latest version of Bia is 1.02, and it was last updated on February 10, 2026, suggesting a regular update schedule. ### What is the age rating for Bia? Bia has an age rating of 12+, making it suitable for users aged 12 and older. ## Version history (last 5 releases) ### 1.06 — 2026-08-02 Welcome to Bia, the phobia recovery app. Get started with self-guided recovery or match with a therapist today. As always, we love your feedback and suggestions at willy@biajourney.com. This updates improves the practice scheduling tool so you can set yourself regular notification reminders to practice. - Willy ### 1.05 — 2026-07-07 Quick bug fix. Report issues or request new features anytime at support@biajourney.com ### 1.04 — 2026-07-06 Several improvements including community accountability groups to help build motivation and celebrate progress, exposure 'skills' which help reinforce inhibitory learning, and improved progress page for more detailed insight into your recovery. As always, we love and read every feedback and suggestion sent to support@biajourney.com ### 1.03 — 2026-04-28 We've made several bug fixes and performance improvements. Pages should load faster and the app should be more responsive on devices with low battery. On the kids version the stables and marketplace were updated to load over 2.5x faster on average. We love your feedback and suggestions and add new features weekly based on your input. Please reach out anytime with questions and suggestions at https://biajourney.com/contact. -Willy ### 1.02 — 2026-02-10 The latest update includes additional secure login options, haptic feedback during exposure sessions, and a simplified onboarding experience. ## Apps similar to Bia | App | Rating | Price | Category | | --- | --- | --- | --- | | [mySymptoms Food Diary](https://appshunter.io/ios/app/mysymptoms-food-diary/id405231632) | 4.6 (4,039) | Free | Health & Fitness | | [Nerva: Gut-Brain Program](https://appshunter.io/ios/app/nerva-gut-brain-program/id1467398796) | 4.7 (14,637) | Free | Health & Fitness | | [Rootd: Panic Attacks & Anxiety](https://appshunter.io/ios/app/rootd-panic-attacks-and-anxiety/id1289018369) | 4.8 (10,388) | Free | Health & Fitness | | [Quabble: Daily Mental Health](https://appshunter.io/ios/app/quabble-daily-mental-health/id6445948886) | 4.8 (4,102) | Free | Health & Fitness | | [Noah: Your Emotional Support](https://appshunter.io/ios/app/noah-your-emotional-support/id1457760669) | 4.7 (1,832) | Free | Health & Fitness | | [Lightly: Wellbeing Companion](https://appshunter.io/ios/app/lightly-wellbeing-companion/id6575383588) | 4.8 (5,043) | Free | Health & Fitness | ## Related topics [agoraphobia](https://appshunter.io/ios/topics/agoraphobia) · [emetophobia](https://appshunter.io/ios/topics/emetophobia) · [bia](https://appshunter.io/ios/topics/bia) · [bimbox](https://appshunter.io/ios/topics/bimbox) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-06.*