# Bitly: Link Shortener — Easily shorten and share links

> Shorten, share, and track URLs with custom domains and basic analytics. (iPhone/iPad app by Bitly, Inc..)

- Source: https://appshunter.io/ios/app/bitly-link-shortener/id525106063 (this page in markdown: same URL + `.md`)
- Developer: [Bitly, Inc.](https://appshunter.io/developer/420744919)
- Category: Productivity, Business
- Price: Free
- Rating: 3.30/5 from 169 App Store ratings · 195 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.6 · 28 MB
- Languages: American English
- Released: 2012-05-29
- Data updated: 2026-08-06
- Monetization: freemium
- User reviews in markdown: https://appshunter.io/ios/app/bitly-link-shortener/id525106063/reviews.md

## What is Bitly?

Bitly – The #1 Link Shortener

Create short links, share instantly, and monitor performance—all from your phone.

Features:
* Instant Link Creation: Create shortened URLs tailored to your brand, including custom domains and back-halves  
* Simple Link Sharing: Share your shortened links directly from the app via text, email, or social media
* Quick Access: View your recently created links for convenient reuse
* Tracking Essentials: View click counts for your links to monitor performance

Looking for QR Codes, landing pages, or detailed analytics?
Visit Bitly.com on your mobile or desktop browser to access the complete Bitly Connections Platform, where you can build stronger digital connections with our full suite of URL shortening, QR Code, and landing page products.
Trusted by millions for creating and sharing shortened, trackable links.

* Download Bitly and start creating short links that perform. Upgrade to a paid plan to unlock features such as custom domains and analytics.

## Key features

- Instant link creation
- Custom domains and back-halves
- Simple link sharing
- Quick access to recent links
- Basic click count tracking

## What do users think of Bitly?

Overall sentiment: negative

**Pros**

- 👍 Easy to use
- 📊 Useful analytics
- 🚀 Convenient link sharing
- 💡 Great tool for social media

**Cons**

- 🐛 Buggy and crashes frequently
- 🔍 Missing key features like link customization
- 📉 Inaccurate or missing analytics data
- 🔒 Security and privacy concerns

**Commonly reported bugs**

- Login issues and inability to connect to server
- Disappearing or non-updating link data
- Crashes when trying to perform basic functions
- Compatibility problems with newer iOS versions

**Most requested features**

- Add support for multiple accounts
- Improve UI and user experience
- Expand analytics and reporting capabilities
- Integrate with more social platforms

## Recent user reviews (10 of 195)

All indexed reviews: https://appshunter.io/ios/app/bitly-link-shortener/id525106063/reviews.md

### 3/5 — App has lots of potential

*2026-02-09, version 3.0.1*

Desktop app is really good, could use a little work, but I like it. 
The phone app is quite the opposite, highly mediocre. Can only look at links, not my QR codes I created. Cannot view my pages I created. Missing several areas to view. 
Cannot add my links to a text (With the plugin app in my texts). Needs more work.

### 2/5 — QR code option missing

*2025-07-10, version 3.0.0*

I used to love this app. What happened to the QR Code option? It’s no longer available. Ugghhh…so frustrating.

### 1/5 — Doesn’t work

*2025-04-17, version 3.0.0*

What’s the point of it if you can’t see how many people clicked on your links?? Fix it, it used to work once…

### 1/5 — App is buggy garbage

*2025-04-13, version 3.0.0*

Fix your app. How can you run a business this way??  QR code not displaying. Hide bitly option not saving (fraud?). Use any other solution!!

### 5/5 — It’s not a bad app

*2025-04-08, version 3.0.0*

The app was overall good. It just need more specific guidelines and directions on what needed to be done and more accurate instructions.

### 2/5 — I cannot view stats or analytics on my links in mobile app

*2025-03-28, version 2.9.4*

I lost the ability to track and view these although I’m a paying bitly client.

### 1/5 — App is buggy

*2025-03-25, version 2.9.4*

Fix your app. How can you run a business this way??  QR code not displaying. Hide bitly option not saving (fraud?). Use any other solution!!

### 1/5 — Not working

*2025-03-24, version 2.9.4*

Counts for shortened links don’t show up in the app (even though they do in the web-based version).

### 3/5 — Amazing site. Minimal app.

*2025-03-17, version 2.9.4*

The numbers on every link are set to zero regardless how many clicks have been recorded by the system and show accurately online.

### 1/5 — Analytics and click counter doesn’t work

*2025-03-13, version 2.9.4*

Bug fixes required urgently. 
This app is really clunky.

## Frequently asked questions about Bitly

### What does the Bitly app do?

The Bitly app allows you to quickly create shortened URLs, share them directly from your phone via text, email, or social media, and view basic click counts to monitor performance. It's designed for instant link creation and sharing.

### What are the key features of the Bitly app?

Key features include instant link creation with options for custom domains and back-halves, simple sharing capabilities, quick access to recently created links, and essential tracking of click counts. These features help in creating branded and trackable links.

### Is the Bitly app free to use?

The app offers a free tier with essential link shortening and tracking features. Advanced functionalities such as custom domains and detailed analytics are available through paid plans, which can be accessed by upgrading.

### What is the difference between the app and Bitly.com?

The mobile app focuses on instant link creation, sharing, and basic performance monitoring. For more comprehensive features like QR codes, landing pages, and in-depth analytics, users should visit Bitly.com on a mobile or desktop browser to access the full Bitly Connections Platform.

### Who is the Bitly app for?

This app is ideal for anyone who needs to shorten long URLs for easier sharing, such as marketers, social media managers, or individuals who want to track the engagement of their links. It's particularly useful for creating branded links.

## Version history (last 5 releases)

### 3.0.1 — 2025-10-15

We’ve updated the Bitly app with new safety features to make it easier to check links.

Want to quickly see where a Bitly link is headed on your mobile device? We’ve added a way for you to easily see the destination of a Bitly link with or without a login. Confirm that any Bitly link is where you expect it to send you right within the Bitly app.

### 3.0.0 — 2025-04-08

We've streamlined the Bitly mobile experience to focus on what you need most on the go:

Features:
* Instant Link Creation: Create shortened URLs tailored to your brand, including custom domains and back-halves  
* Simplified app focused on quick link creation and sharing
* Ability to add custom back-halves and titles during link creation
* Performance tracking with link click metrics
* Refreshed user interface for a more intuitive experience

Looking for QR Codes, landing pages, or detailed analytics? Visit Bitly.com on your mobile or desktop browser to access the complete Bitly Connections Platform, where you can build stronger digital connections with our full suite of URL shortening, QR Code, and landing page products.

### 2.9.4 — 2023-03-24

* Add and manage social profile icons without sacrificing link space

Other updates:
* Bug fixes

### 2.9.3 — 2023-03-10

* Customize the design of your Link-in-bio to match your brand’s style
* Track the performance of all of your Bitly Link-in-bio links

Other updates:
* Bug fixes

### 2.9.2 — 2023-03-08

* Customize the design of your Link-in-bio to match your brand’s style
* Track the performance of all of your Bitly Link-in-bio links

Other updates:
* Bug fixes

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-06.*
