# Bitly: Link Shortener — user reviews > 195 indexed App Store user reviews of Bitly by Bitly, Inc., rated 3.30/5 from 169 ratings. - Source: https://appshunter.io/ios/app/bitly-link-shortener/id525106063/reviews - App overview in markdown: https://appshunter.io/ios/app/bitly-link-shortener/id525106063.md - Rating breakdown: 5★ 81 · 4★ 9 · 3★ 9 · 2★ 15 · 1★ 55 ## What do users think of Bitly? Overall sentiment: negative **Pros** - 👍 Easy to use - 📊 Useful analytics - 🚀 Convenient link sharing - 💡 Great tool for social media **Cons** - 🐛 Buggy and crashes frequently - 🔍 Missing key features like link customization - 📉 Inaccurate or missing analytics data - 🔒 Security and privacy concerns **Commonly reported bugs** - Login issues and inability to connect to server - Disappearing or non-updating link data - Crashes when trying to perform basic functions - Compatibility problems with newer iOS versions **Most requested features** - Add support for multiple accounts - Improve UI and user experience - Expand analytics and reporting capabilities - Integrate with more social platforms ## Newest reviews (18 of 195) ### 3/5 — App has lots of potential *2026-02-09, version 3.0.1* Desktop app is really good, could use a little work, but I like it. The phone app is quite the opposite, highly mediocre. Can only look at links, not my QR codes I created. Cannot view my pages I created. Missing several areas to view. Cannot add my links to a text (With the plugin app in my texts). Needs more work. ### 2/5 — QR code option missing *2025-07-10, version 3.0.0* I used to love this app. What happened to the QR Code option? It’s no longer available. Ugghhh…so frustrating. ### 2/5 — I cannot view stats or analytics on my links in mobile app *2025-03-28, version 2.9.4* I lost the ability to track and view these although I’m a paying bitly client. ### 3/5 — Amazing site. Minimal app. *2025-03-17, version 2.9.4* The numbers on every link are set to zero regardless how many clicks have been recorded by the system and show accurately online. ### 2/5 — All Links Showing 0 *2025-01-20, version 2.9.4* Not sure what happened to my data in this Bitly app but as of 2025 all my links (old and new) are displaying “0” with expanded details displaying “No Clicks on this Link” - Online data remains (mostly) accurate. Please fix ASAP! ### 2/5 — Use the web *2025-01-01, version 2.9.4* Has less features than the web, eg something as basic as adding a custom back-half. Now I remember why I uninstalled it on my prior phone ### 2/5 — Doesn’t work any more *2024-04-29, version 2.9.4* I loved it for years. It was a great place to shorten links and store them. But it doesn’t work for me any more. 😢 ### 2/5 — It was nice when it worked *2024-04-04* I’m running IOS v 17.4.1 and have been using the free version of bitly for the last several years. When attempting to open a link in the bitly IOS app, the message is “Failed to retrieve link information!”. I suspect this is bitly phasing our their “free” app. The fees to upgrade to a paid account are too high for the occasional user like me. Be aware also to copy links created in bitly to an external program or pay $300+ to have the ability to export your links. ### 3/5 — It’s ok *2024-04-03, version 2.9.4* The only thing that is not ok is you can’t delete links ### 1/5 — Cannot connect to server *2023-11-15, version 2.9.4* Same error as others it’s got no other information and makes no sense. Login works on website but app gets the “cannot connect to sever” so the app seems useless. ### 1/5 — Unable to log in *2023-08-29, version 2.9.4* I have downloaded and deleted the app several times in an attempt to access it. Whenever I try to log in, I receive an error message stating it wasn’t able to connect to the server. ### 1/5 — Incomprehensible UI design *2023-08-08, version 2.9.4* The goal of this app is simple: 1. Create new shortened URL. 2. View and manage previously created shortened URL. In the past, creating a new URL required ONE click. Literally just one. You click one button, and the link in the clipboard gets shortened and and copied, all in one click. However, as of August 7th, 2023, it now requires EIGHT clicks to achieve the same thing. EIGHT. it went from a smooth workflow to the most frustrating UX ever. I simply don’t understand how an app could be downgraded so much with no reason whatsoever. Please change the workflow and give us back what we had. ### 1/5 — App shows deleted links *2023-06-28, version 2.9.4* Signed into Bitly website, deleted a link I previously created via website. However when I open the app the link still appears even though it no longer exists on Bitly website. Furthermore if I open the app, go to my list of links and look at any link “above” the deleted link that won’t go away in the app (but remember it’s deleted from the Bitly website), then if I try to copy any of those links above the “ghost” link, the link that erroneously gets copied is from one position below the link I actually chose to copy. No way to report this directly to Bitly unfortunately. ### 1/5 — Worse app ever *2023-05-22, version 2.9.4* Horrible ### 1/5 — They seem to be run by the cabal *2023-04-04, version 2.9.4* Whenever I try to shrink a url about the current thing that has affected the world over the past three year, and which I don’t want to mention here, I get an error and a Try again option that goes nowhere. ### 1/5 — iOS app dead? *2023-04-01, version 2.9.4* Is the iOS app dead? I haven’t been able to sign on in months in the app only - web fine. Recurring error message is that the app cannot connect with the server. ### 1/5 — App Crashes & No 6 Digit Code sent *2023-02-03, version 2.9.0* I was excited to see that Bitly had a mobile app to help with on the go link shortening. Problem is that when logging in, a 2 factor authentication code will be sent to the mobile phone on your profile. The number is correct but no code is ever sent. And then the app crashes. I’ve been working with support but they’re either not reading or understanding my problem. The last response was “we’re sorry you’re having problems accessing your account.” No, I can access my account. What I can’t access is their app because it’s not working properly. ### 1/5 — Too many wrong links! *2022-09-10, version 2.7.0* I am looking for a more reliable link shortener. Bitly has the amazing ability of copying the wrong link. I’ve carefully worked at making sure I copied the correct link, only to take the tweet down because it directed to a different one. ## Most critical reviews (10 lowest-rated) ### 1/5 — Doesn’t work *2025-04-17, version 3.0.0* What’s the point of it if you can’t see how many people clicked on your links?? Fix it, it used to work once… ### 1/5 — App is buggy garbage *2025-04-13, version 3.0.0* Fix your app. How can you run a business this way?? QR code not displaying. Hide bitly option not saving (fraud?). Use any other solution!! ### 1/5 — App is buggy *2025-03-25, version 2.9.4* Fix your app. How can you run a business this way?? QR code not displaying. Hide bitly option not saving (fraud?). Use any other solution!! ### 1/5 — Not working *2025-03-24, version 2.9.4* Counts for shortened links don’t show up in the app (even though they do in the web-based version). ### 1/5 — Analytics and click counter doesn’t work *2025-03-13, version 2.9.4* Bug fixes required urgently. This app is really clunky. ### 1/5 — Doesn’t work *2025-03-02, version 2.9.4* Literally doesn’t work ### 1/5 — Abandoned app *2025-02-07, version 2.9.4* Looks like they abandoned development of this app. Hasn’t been updated in over a year. Anytime I loaded up and view my account, which is paid by the way, zero data flows through so zero analytics showing zero engagement. On the website it does show engagement, data and everything else.This app has been abandoned ### 1/5 — Wait 10 seconds then redirect? *2024-10-13, version 2.9.4* The new redirection system you added is a shame act from you. And definitely will be the end of something called bitly. A great opportunity for your competitors.. I’m so disappointed of you and will never use your service again. I just went back and took down hundreds of your links I been using. ### 1/5 — Paste clipboard! Lost trust. *2024-03-09, version 2.9.4* Bitly want’s to paste from clipboard on open. Bad practice, glad Apple is exposing companies like Bitly. ### 1/5 — Want your reputation harmed? Use bitly. *2024-02-26, version 2.9.4* I have a paid account and they blocked a link of mine with a disturbing “blocked content” page, without explaining what the unacceptable content was. Not worth paying for. ## Most praised reviews (10 highest-rated) ### 5/5 — It’s not a bad app *2025-04-08, version 3.0.0* The app was overall good. It just need more specific guidelines and directions on what needed to be done and more accurate instructions. ### 5/5 — Invaluable app *2023-03-02, version 2.9.1* A lot of the negative reviews are up to 9 years old. ### 5/5 — App is working! Why so many negative Reviews *2021-09-02, version 2.5.2* This app is working fine for me. I copy a long link and it automatically paste it for me on the app. You can also click share on the link at share it to the app. When you do that it shortens the link and automatically copies it to the clipboard. What’s so bad about it???? I just don’t understand ### 5/5 — Very happy *2020-01-11, version 2.4.13* Very happy to have this app. Fast intuitive and much more professional not to have a mile long link for insta and various other things. Appreciate that it lists them out and gives some stats! Well done! ### 5/5 — ♾ *2019-12-28, version 2.4.13* 😡😠😤😭😢🤬🤯😳🥵🥶 ### 5/5 — Amazing app, other reviews are old. *2019-11-12, version 2.4.12* The app has been updated since these comments were made. It is a truly amazing app and I use it all the time. Never had it crash. (13.11.19) ### 5/5 — Good app *2019-09-09, version 2.4.11* Good application for use to shorten link used to easy and simple way. ### 5/5 — Thanks for reading my Review *2019-09-08, version 2.4.11* I really like this app but I feel like the mobile app should me more like the desktop version of bit.ly the graphs analytics is very useful please add it to the app. I know you guys can do this with just a simple update. ### 5/5 — I love Bitly! *2019-02-11, version 2.4.10* Amazing product that all should use! ### 5/5 — Great product and easy to use! *2019-02-11, version 2.4.10* I’ve always used Bitly to shorten my links, and now with the App, I can easily shorten links and see the metrics behind them. Product works just like the desktop version but way more convenient! --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-06.*