# Blvd: Avenue

> Mobile companion app for Mary Kay Beauty Consultants to manage customer relationships. (iPhone/iPad app by Main Street Software, Inc..)

- Source: https://appshunter.io/ios/app/blvd-avenue/id452016458 (this page in markdown: same URL + `.md`)
- Developer: [Main Street Software, Inc.](https://appshunter.io/developer/449590854)
- Category: Business, Productivity
- Price: Free
- Rating: 3.50/5 from 2 App Store ratings · 12 written reviews indexed
- Age rating: 4+
- Requires: iOS 16.0 · 0 MB
- Languages: American English
- Released: 2011-08-16
- Data updated: 2026-06-05
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/blvd-avenue/id452016458/reviews.md

## What is Blvd?

Main Street Software, Inc. has been making Boulevard, the leading software for Mary Kay Beauty Consultants, longer than any other software worldwide. Avenue, the mobile companion to Boulevard allows you to stay connected with your customers while you are on-the-go with your business.

** Important: Avenue for iPhone will only work if you have a subscription to the Avenue iPhone Service.  Standard Data Rates may apply; and functionality may be limited based upon your cellular carrier’s limitations and functionality. **

## Key features

- Customer connection on-the-go
- Mobile companion to Boulevard software
- Business customer management
- Stay connected with customers

## Recent user reviews (10 of 12)

All indexed reviews: https://appshunter.io/ios/app/blvd-avenue/id452016458/reviews.md

### 5/5 — Love this app

*2022-09-15, version 2.1.1*

It makes it so easy to take my customers records with me when I travel. I use it all the time!

### 1/5 — Don't download iOS 9

*2015-09-29, version 2.0*

I received the "don't download iOS 9" after I had already downloaded it. I am really frustrated with not being able to get into my Avenue. Please get with Apple soon so I can access this again.

### 1/5 — Not worth the frustration

*2013-09-30, version 2.0*

Warning: This app relies completely on your internet speed.  If you don't have your device devoted to running JUST this app and a strong internet connection, it freezes or is slower than mud.  Love the PC program. App is not worth the non-refundable price.

### 1/5 — How it work

*2013-02-08, version 2.0*

I can not access this app it want a log in but I haven't even registered so what to do cant start with out registering not liking it so far please fix it

### 1/5 — Good idea...

*2012-05-07*

Great idea for the ap... But it crashes a lot and needs to have the option to add customer pics right from my phone. For $50...it had better work like a charm. Super annoyed with this right now.

### 4/5 — It's fixed!!

*2011-12-07, version 1.0.0*

Thank you so much for the prompt response in fixing the app issue. I am now able to scroll down to all of my customers and all of my products. 
Thank you, thank you. Definitely makes the app worth the money when it works properly.

### 1/5 — User for 14 yrs

*2011-11-23, version 1.0.0*

Beware!!! This app does not work like they tell you it will if you have Verizon as a provider. To be able to look at your program and search their history while speaking to the customer is impossible on this network. 

The program is extremely slow and continuously times out and freezes up.  I have spent at least 3 hrs on the phone with them and still not all of my customers are available in my avenue database and no one can seem to fix it. 

If you have to call customer service it is free but beware you may hold for 15-30 min.  

I was misinformed about this app and highly disappointed in the customer service. I have been with this company for 14 yrs and I am now leaving. Their customer service is no where close to what it use to be. 

This is a waste of money. Wish I could be refunded but it is non-refundable.

### 2/5 — Not happy yet

*2011-11-22, version 1.0.0*

I have a couple suggestions.  I had the app lock up and the only "help" I received was to reinstall it, resync it, and all should be fine.

There is no where to add a date for an invoice.  Everything goes to today's date from what I can tell.  Not useful if you want to key past invoices in while on the go.

When scrolling through the product lists or customer lists, it often won't let you scroll past the first page of choices.  Too bad if you want to order a mineral eye color...they are too far down the list to be able to select for the invoice.

I was super excited but do not feel like this app was worth the $50 I was charged.  Hopefully some updates are coming soon.

Also, it only works in portrait view.  It won't switch to landscape.

Please help us!!!!  Thanks

### 4/5 — Fantastic

*2011-11-03*

An essential tool for all Mary Kay cosmetics independent Beauty consultants who are serious about their business. Didn't give five stars as you can't call the customer whilst in the programme  if this could be fixed would be five stars

### 2/5 — Not Happy with this app

*2011-09-18, version 1.0.0*

I use the computer program and I Love it. I have also used the other mobile app to run my biz on the go. (Palm). It always worked for me an I had no problems. So I was very excited when the announcement was made that the iPad/iPhone app was ready. 

I have been very disappointed with this app. It freezes constantly. And alway while I am using it during business. It happened to me twice during a transaction and several times during exploration of the app. 

I always have to delete the app then reinstall an sync it. So far I have been nothing but frustrated with this app. But since I love the program and Apple I will try it for a little bit longer in hopes that any bugs will be taken care off.

## Frequently asked questions about Blvd

### Does Blvd: Avenue have ads?

No, Blvd: Avenue does not contain advertisements.

### What is the rating for Blvd: Avenue?

Blvd: Avenue has a rating of 3.5 stars based on 2 user ratings.

### Is Blvd: Avenue free to download?

Yes, Blvd: Avenue is free to download and use.

### What devices does Blvd: Avenue support?

Blvd: Avenue is available for iPhone and iPad.

### When was Blvd: Avenue last updated?

The latest version of Blvd: Avenue was released on February 26, 2024.

### What is the age rating for Blvd: Avenue?

Blvd: Avenue has an age rating of 4+.

### Does Blvd: Avenue require a subscription?

Yes, Avenue for iPhone requires a subscription to the Avenue iPhone Service to function.

### What is the primary function of Blvd: Avenue?

Blvd: Avenue serves as a mobile companion to the Boulevard software, allowing users to stay connected with their customers while away from their primary workstation.

## Version history (last 5 releases)

### 2.2.3 — 2024-02-26

This version includes minor improvements and bug fixes.

### 2.2.2 — 2024-02-22

Fixed bugs within the app
Refreshed the User Interface

### 2.2.1 — 2024-02-22

Fixed bugs within the app
Refreshed the User Interface

### 2.1.1 — 2015-12-01

This app has been updated by Apple to display the Apple Watch app icon.

-Fixed the UI related issues.

- Addressed compatibility with iOS 9
- Fixed issue with the menu being in the status bar

### 2.0 — 2012-05-24

New Features:
- Landscape
- Direct-Dial
- Cellular-Detection for low-signal

UI Adjustments:
- Address List Search Feature
- Login Screen
- Contact Profile
- Invoice Profile
- Inventory Module

Bug Fixes:
- Handles Edge Service
- Product-Search
- UI Slide Related Issues
- Adjusted UI Menu System
- Better Calibration for iPad / iPhone

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## Related topics

[mary kay my shop](https://appshunter.io/ios/topics/mary-kay-my-shop)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-05.*
