# Brandefy: Affordable Beauty — user reviews

> 96 indexed App Store user reviews of Brandefy by Brandefy, Inc., rated 4.90/5 from 10,676 ratings.

- Source: https://appshunter.io/ios/app/brandefy-affordable-beauty/id1367272391/reviews
- App overview in markdown: https://appshunter.io/ios/app/brandefy-affordable-beauty/id1367272391.md
- Rating breakdown: 5★ 9,666 · 4★ 660 · 3★ 202 · 2★ 57 · 1★ 91

## What do users think of Brandefy?

Overall sentiment: positive

**Pros**

- 💎 Helpful for finding affordable dupes
- 👍 Detailed and honest product comparisons
- 🤑 Saves money on expensive beauty products
- 🔍 Useful for researching products before buying
- 🌟 Great community and user reviews

**Cons**

- 🔒 Concerns about excessive personal data collection during sign-up
- 🐛 App crashes frequently for some users
- 📷 Limited product images and visuals
- 🔍 Subpar search functionality
- 🙅‍♀️ Inability to customize email/notification preferences

**Commonly reported bugs**

- Subscription box delivery issues
- App crashes on startup after updates

**Most requested features**

- Add more product categories and brands
- Improve search and filtering capabilities
- Implement user profile customization options
- Enhance notification settings and preferences
- Provide more visual product information

## Newest reviews (16 of 96)

### 2/5 — exciting concept but

*2025-08-10, version 6.8.7*

the fact that the community search function looks for any letters from your query in any order instead of prioritizing the words themselves is just bizarre to me

### 4/5 — Please make this app available in France.

*2025-03-03, version 6.8.2*

I can’t add my phone number. Thanks.

### 2/5 — Confusion on how to use APP

*2024-09-15, version 6.4.1*

I’m not sure how this app works. Very confusing. Or either I’m slow

### 2/5 — Little Sketchy…

*2024-03-07*

I signed up for this app and was excited because not a lot of skincare apps exist and good-quality ones are hard to come by, especially ones that recommend products or routines.
If you do want to get this app, DON’T SIGN UP!
I wanted to sign up because typically with accounts on these kinds of apps, it becomes more customized and just a better experience overall. However, the sign-up on this app requires you to give your email, first and last name, phone number, MAKES YOU sign up for text alerts (not optional!), and MAKES YOU share the app with three friends/contacts via text or mail (also not optional!). Personally, I quit at that point because my personal information is important to me and I’m not going to give them more than they need to know, and also my friends don’t deserve an ad in the middle of the day.
Just saying: I’m sure the app has some upsides and good qualities, but if the sign-up process is enough to raise some red flags and make ME quit, the app itself is probably worse.
Good luck and stay stafe!

**Developer response:** Thank you so much for the feedback and for giving the app a try! I passed along your concerns to the team and we have since then made some improvements to the sign-up process. Please reach out to us at hello@brandefyapp.com with any other feedback! We are always happy to hear new ideas on ways we can improve the app.

### 2/5 — Needs Improvement

*2023-08-24, version 4.46.0*

Love the company, but a horribly slow app. Pages load slowly or not at all.

### 3/5 — 2 Main Issues w/ this App

*2023-05-27*

There are 2 main problems I have with this app:
1). The app crashes way more than normal. It crashes maybe every other time I use it, so it would be greatly appreciated if this could be prevented in the future. 

2). This is more of an inconvenience than a concern, but when you view a product, it doesn’t show the typical number of images you would see on the website (like swatches of the products, what they look like on diff. skin tones, etc.). You are able to see the picture left in reviews/comparison reviews, but sometimes/ most times there are no pictures of what the product looks like. 

All this to say that other than these, the app is pretty convenient.

**Developer response:** Hello! Our team is aware of numerous reports of the app crashing. We are looking into it! Great feedback on the photos included in the reviews. A lot of reviews in the app are submitted by the community, so we will work on ways to encourage everyone to include more photos. We will also work with our team of reviewers to include a more well-rounded set of photos. Please reach out to us at hello@brandefyapp.com with any other feedback! We are always happy to hear new ideas on ways we can improve the app!

### 4/5 — Amazing app!

*2023-04-07, version 4.45.3*

The bradefy app is extremely helpful and informative for getting recommendations and finding dupes. The app often crashes or freezes.

### 4/5 — Nice

*2023-01-23, version 4.44.0*

Like it so far but would be nice to have notifications options in the app, about which content one wants to be warned about. Otherwise it's all or nothing

### 5/5 — Dupes !!

*2022-12-04, version 4.43.0*

The excitement ! To be able to have this at your finger tips is amazing

### 5/5 — Great UX

*2022-10-16, version 4.41.1*

What a great concept! Love the comparison engine and the look and feel.

### 5/5 — New comer

*2022-10-09, version 4.41.1*

Totally stocked to find this app! Wow! For those that like to save money but want quality check this app out…

### 5/5 — Amazing App!

*2022-09-29, version 4.41.0*

Definitely what I need!

### 2/5 — Keeps Force Closing

*2022-09-21, version 4.40.0*

This app is so phenomenal! Love that I have access to great dupes in the palm of my hands. 

However, I rarely get to enjoy it since it ALWAYS force closes. 

I hope you all get this fixed.

### 5/5 — 5 Stars!

*2022-08-29, version 4.38.1*

I love Brandefy! It’s my go-to when trying to find dupes for my favorite high end makeup products. Reviews from REAL people. Thank you <3

### 5/5 — Fantastic app

*2022-07-03, version 4.35.1*

Love this app! I can find the information I need on products and the best dupes without all the hard work. I’ve found some great products on it. Thank you for bringing this app to Canada! ❤️

### 3/5 — Love the app. Too many emails

*2022-06-29, version 4.35.1*

Love the app and plan to keep using. But updating your email preferences seems impossible and receiving a daily email is too much

## Most critical reviews (10 lowest-rated)

### 1/5 — Mislead

*2025-01-19, version 6.7.0*

Found this app on FB. Site stated it was to find inexpensive makeup brand dupes way cheaper. They lied! I don’t even see any dupes & not familiar with brands listed & brands are not dupes or inexpensive.

### 1/5 — What am I missing?

*2023-10-20, version 4.51.0*

Reviews are all old and all I seem to get is brandefy trying to sell their own skincare line. No thanks. I’ll check in a day or two to see if it’s a fluke and then delete the fake app.

### 1/5 — Immediately deleted

*2023-05-27, version 4.46.0*

Would be great if I could use the app to see and explore the products without being forced to create an account so you can spam with marketing emails without my knowing what you even offer. 

 So then I went to the website and there is nothing much to see except 12 products, the bundles seemed promising, but many are sold out and some have a redirect to buy on amazon. Weird. Not sure why an entire app is necessary for so little stock and merch.

### 1/5 — Another cult

*2023-01-15, version 4.44.0*

Sorry, but at 47 years of of age and years of actual skin care and with a strong knowledge base in products and working for companies that just sell expensive nothing basically it’s like Sephora it’s like another cult it’s not cheaper because as soon as I went on this app, it was buy this bundle for 147. Buy this bundle for 97 subscribe and save it’s about buying products, it is the beauty community right it’s about money and everybody’s money is the same colour so it doesn’t matter not fond of this site and was not impressed Very disappointed. Within five minutes I had skin type. OK here’s three products that you should have and we’ve already compared and then the duping no thank you that’s not what they should be about. It’s about selling products that are apparent dupes but they’re not all dupes, and if I hear fragrance free is the way to go. Oh my god if people only knew that in a tube of retinal at various strengths and intervals is the ultimate anti-ager, that’s the only way we produce collagen, ladies and gentlemen. And you’re never too old and you’re never too young for sunscreen I don’t see a lot of that being sold on the site that should be the first thing especially with all these peeling agents to throwing in your face, the first item should’ve been sunscreen.  So basically, just trying to sell you a lot of products that they claim are the dupe for a more expensive item and they’re not cheap either so it’s not a win-win and it’s a no no for me.

### 1/5 — Not user friendly

*2022-06-05*

Can’t build a skincare routine because they don’t have anything I use on the list. I use very popular brands and I find it odd the will only have one or two items from different brands listed. 

They send marketing emails but there’s no way to turn them off without blocking their emails. If I block their emails I won’t get a notification if I do decide to purchase in the future.

Lastly their search feature is horrible! I decided to search the community tab for recommendations on skincare when hiking. Instead of the search finding keywords it searches by letter so none of the info available will match your specific needs. That was the straw that broke the camel’s back. Deleting my account and finally blocking their emails.

### 1/5 — Last update - cannot login

*2022-05-07, version 4.32.0*

Since thus morning’s update, I am unable to login to the app. Disappointing.

### 1/5 — Didn’t work

*2022-04-02, version 4.29.0*

This foundation really caught my skin and made it look like I had fake coloring all over my face for the price of what I spent on this it was definitely not worth it I would not suggest anyone buying it

### 1/5 — Misleading  garbage

*2021-04-10, version 3.38.1*

The information on this app misleading 

Of course if I you want to compare store bought products versus another maybe
I would be uneasy about the recommendations on this site.
Better trusted reviews on sites that can back the information up!
Not this app!

### 1/5 — Difficult to navigate

*2021-03-25, version 3.35.0*

No links to update email or account information such as address.

### 1/5 — Crashing on startup

*2021-02-22, version 3.33.2*

No longer works on my iPhone after new update. Won’t even open... just crashes when I click it. Great app though (:

## Most praised reviews (10 highest-rated)

### 5/5 — So impressed!

*2025-11-10, version 6.8.7*

I’ve always loved the beauty industry since I was a child (the 90’s) and I started using drug store, shopping center counter makeup and M.A.C…now I’m a manager at Sephora…🥰😍 I love that I can nerd out on here!!! 🧐 Beauty industry is my passion. I love helping people feel beautiful and confident. 🤓 Let’s beauty together!!!

### 5/5 — Brandefy

*2025-03-04, version 6.8.3*

I only started using Brandefy because TikTok was being banned but  I have continued using it even though TikTok was not banned because I like seeing your suggestions and love the info and content from other people !! 10/10 stars !!!

### 5/5 — I love these products

*2024-11-22, version 6.7.0*

I’ve been using brandefy for over a year now. Wish I’d started sooner. They are fantastic!

### 5/5 — Best for skin

*2024-03-11, version 4.60.0*

I love this app, it helped me find skincare that was perfect for my skin. You should download it if you are worried about your skin.

### 5/5 — b

*2024-01-07, version 4.55.2*

There is always a discount and they have the best stuff available

### 5/5 — New customer

*2023-12-18, version 4.55.0*

Wish I knew about this app sooner. I just downloaded it today and I’m amazed by all the dupes and prices

### 5/5 — Love this app

*2023-11-18, version 4.54.0*

So fun to read product reviews and find cheaper comparisons! Love what Brandefy is doing for the consumer!

### 5/5 — beautiful

*2023-04-24, version 4.45.3*

tried Dolce today and it’s beautiful. I liked it so much I bought one for me and one for my makeup artist kit.

### 5/5 — Fabulous App

*2023-02-16, version 4.44.0*

This is the best App for finding skincare. You can see ingredients and alternate products that are close to the expensive ones. Plus I love their brand skin care products.

### 5/5 — Great app

*2023-02-15, version 4.44.0*

I LOVE this app discovering new brands in makeup hair care and skin care and affordable dupes .. highly recommended

---

*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-25.*
