# Brian Tracy's, Eat That Frog! — Habits, Goals, Motivation > Productivity app for tackling your most important task first. (iPhone/iPad app by Equilibrium Enterprises, Inc.) - Source: https://appshunter.io/ios/app/brian-tracys-eat-that-frog/id326112692 (this page in markdown: same URL + `.md`) - Developer: [Equilibrium Enterprises, Inc](https://appshunter.io/developer/312015304) - Category: Productivity, Business - Price: $3.99 - Rating: 4.20/5 from 9 App Store ratings · 35 written reviews indexed - Age rating: 4+ - Requires: iOS 12.0 · 6 MB - Languages: American English - Released: 2009-09-01 - Data updated: 2026-07-30 - Monetization: paid - User reviews in markdown: https://appshunter.io/ios/app/brian-tracys-eat-that-frog/id326112692/reviews.md ## What is Brian Tracy's, Eat That Frog!? Featured by Apple in iTunes Store "New & Noteworthy" "I love this app!" "O'vera "What's not to love about this time-proven technique to enhance productivity through complete focus!" Eric B. ------ Based upon Brian Tracy's international, best-selling book and procrastination killer, Eat That Frog! The key to reaching high levels of performance and productivity is to develop the lifelong habit of tackling your major task first thing each morning. The key is to eat your "Ugliest" Frog BEFORE you do anything else, and without taking too much time to think about it. The Truth About Frogs Mark Twain once said that if the first thing you do each morning is eat a live frog, you can go through the day with the satisfaction of knowing that it’s probably the worst thing you'll have to do all day long. Your "Frog" is your biggest, most important task. It's the one you are most likely to procrastinate on, even dread. Yet, it is also the one task that can have the greatest positive impact on your life and create positive results immediately. With that in mind, "Eat That Frog,” the iPhone app, has been specifically designed and developed to ensure that your biggest priorities are handled with the urgency and focus required to make you most effective in your business and personal life. Each day, you'll be impressed with the momentum created from tackling your most difficult tasks, and at the end of each week and month, you'll be amazed to see just how much you've completed! Why use Eat That Frog? There is no denying that it is our ability to focus on priorities and manage our time effectively which separates the high-achievers. To that end, Eat That Frog! helps you to quickly establish and track your most important and impactful tasks throughout the each day. HOW TO USE: You can create as many tasks/Frogs as you like. However, there is a catch, you can only ACTIVATE ONE FROG AT A TIME. NOTE: This is NOT a ToDo app - it's a procrastination killer that enables pure focus. Find out why this is the methodology used by the most productive people in the world. Learn more at www.briantracy.com FEATURES: - Establish as many custom Tasks/Frogs as you like! - Track your daily Frog and add required steps to keep you on target - Establish estimated completion dates for each Frog! - Easy to understand and clean user interface - ANIMATION and SOUND! - Motivate! Upon setup or each Frog task item, you get to write WHY you must complete the task - Track each Frog over multiple days if necessary - Chart both completion percentages and status - Email chart data! - Select up to four unique Frog ribbits - Includes Badge reminder! ----- "Eat That Frog! is simple, creative, fun to use and most importantly effective." Chelsea S. MORE: Find other leading personal development apps from Equilibrium Enterprises: The Habit Factor® and Bucket List Pro ## Key features - Identify and track your biggest tasks - Focus on one priority at a time - Set estimated completion dates - Track progress over multiple days - Motivation through 'why' statements - Progress charting and data export ## Recent user reviews (10 of 35) All indexed reviews: https://appshunter.io/ios/app/brian-tracys-eat-that-frog/id326112692/reviews.md ### 1/5 — Not Like his book *2016-02-02, version 1.6.1* Complete waste of money. It would seem like the app would mirror his book of the same title. It's does NOT. The description doesn't give accurate information about this app. Too bad I bought this app. It's useless to me. ### 5/5 — Addictive *2015-08-13, version 1.6.1* I love this app! I'm not experiencing any of the issues the other reviewers had using previous version -- the program runs smoothly and doesn't glitch. It's quite addictive to put in new frogs and then click "complete"; plus, suddenly I'm a lot more productive and less angry with myself. Thanks!! ### 4/5 — Very good *2013-11-10, version 1.5.3* If your one of them people who wants to get things done but needs a motivational helping hand then this is the app for you. I have completed loads of tasks that I'd been putting off for ages. It's simple but effective. ### 4/5 — If I could give 3.5 stars, I would... *2013-10-13, version 1.5.3* Great idea, fun graphics, good encouragement....but the next steps list doesn't carry on to subsequent days?? Am I only meant to write steps after they are completed??? Confusing. ### 5/5 — Invester *2013-03-12, version 1.5.3* My whole life is now falling into place so simple so effective. Great app ### 5/5 — Helps *2013-01-23, version 1.5.3* It's helping me get off to a good start most days, and that's half the battle. ### 4/5 — Very good! *2013-01-22, version 1.5.3* If you want to get things done on time, this is for you. The report feature is great for tracking your commitment to eliminating procrastination. Read "about" first! ### 5/5 — Needs instructions please! *2012-12-28, version 1.5.3* I think I like it. It is probably easy to use and indeed I have started using it. However I am in need of instructions - perhaps add them under the tab 'about this app'. (Particularly about how to break down a task and using the generate button etc). ### 1/5 — Bad *2012-11-10, version 1.5.3* Other app broken. This one????? ### 1/5 — Not a good app *2012-05-29, version 1.2.2* Want my money back .. ## Frequently asked questions about Brian Tracy's, Eat That Frog! ### What does the Eat That Frog! app do? The app is designed to help users overcome procrastination by focusing on their most important task first each day. It guides you to identify your 'frog,' which is your biggest, most impactful task, and encourages you to tackle it before anything else. ### What are the key features of this app? Key features include the ability to establish and track custom tasks, set estimated completion dates, track progress over multiple days, and receive motivation by writing down why a task must be completed. It also offers progress charting and data export. ### How much does the Eat That Frog! app cost? Based on the provided information, the app is a paid application. There are no mentions of in-app purchases or advertisements, suggesting a one-time purchase model. ### What is the main benefit of using this app? The primary benefit is enhanced productivity and a significant reduction in procrastination. By consistently tackling your most important task first, you build momentum, achieve more, and gain satisfaction from completing high-impact activities. ### Is this app suitable for managing all my to-do lists? No, this app is specifically designed as a 'procrastination killer' and focuses on enabling pure focus on your single most important task ('frog') at a time. It is not intended to be a comprehensive to-do list manager for all your tasks. ## Version history (last 5 releases) ### 2.1 — 2020-06-14 Updated for new IOS and new device and screen sizes ### 1.6.1 — 2014-11-21 ios8 enhancements reminders push notification ### 1.5.3 — 2012-09-30 Support iOS ### 1.2.2 — 2010-12-22 iOS4.2 fix for settings ### 1.2 — 2009-09-28 International Keyboard/Region Compatibility Fix ## Apps similar to Brian Tracy's, Eat That Frog! | App | Rating | Price | Category | | --- | --- | --- | --- | | [Onboard: Focus Timer & Tracker](https://appshunter.io/ios/app/onboard-focus-timer-and-tracker/id6746927242) | — | Free | Productivity | | [Zi Bai Jue Purple White Script](https://appshunter.io/ios/app/zi-bai-jue-purple-white-script/id1661569769) | — | $20.99 | Productivity | | [Lodestar Ba Zi](https://appshunter.io/ios/app/lodestar-ba-zi/id6745428237) | — | Free | Productivity | | [My Fire Safety](https://appshunter.io/ios/app/my-fire-safety/id6479275363) | — | Free | Productivity | | [Frog - Eat That Frog Task M...](https://appshunter.io/ios/app/frog-eat-that-frog-task-m/id6743734521) | 3.0 (2) | Free | Productivity | | [Task Wizard](https://appshunter.io/ios/app/task-wizard/id1602756816) | 5.0 (1) | $1.99 | Productivity | ## More apps by Equilibrium Enterprises, Inc - [The Habit Factor® PRO](https://appshunter.io/ios/app/the-habit-factor-pro/id316925674) - [Bucket List Pro (Goals,Habits)](https://appshunter.io/ios/app/bucket-list-pro-goalshabits/id322885329) - [The Habit Factor® Lite](https://appshunter.io/ios/app/the-habit-factor-lite/id324002311) All apps by Equilibrium Enterprises, Inc: https://appshunter.io/developer/312015304 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-30.*