# But life: Life Simulator — Trading Story & Survival Game

> New York life simulation game focused on trading, survival, and wealth building. (iPhone/iPad app by Beijing Beauty Face PSL Attraction Information Technology Co., Ltd..)

- Source: https://appshunter.io/ios/app/but-life-life-simulator/id6799383023 (this page in markdown: same URL + `.md`)
- Developer: [Beijing Beauty Face PSL Attraction Information Technology Co., Ltd.](https://appshunter.io/developer/1623128902)
- Category: Games, Entertainment, Casual, Simulation
- Price: Free with in-app purchases
- Rating: 5.00/5 from 2 App Store ratings · 2 written reviews indexed
- Age rating: 12+
- Requires: iOS 17.0 · 59 MB
- Languages: American English
- Released: 2026-08-13
- Data updated: 2026-09-08
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/but-life-life-simulator/id6799383023/reviews.md

## What is But life?

You arrive in New York with $2,000 in cash, a few belongings, and one very bad decision behind you.

Before leaving your hometown, you borrowed $5,000 from Tony - the local tough guy who never forgets a debt. Worse, what you owe him grows by 10% every day.

Now you have 40 days.

Forty days to survive New York.
Forty days to pay Tony back.
Forty days to find out whether coming here was the biggest mistake of your life - or the beginning of something much bigger.

Welcome to NYC Hustle: 40 Days to Make It.

You start small.

Ride the subway across New York, watch prices change from neighborhood to neighborhood, and trade whatever you think can make a profit. Buy low. Sell high. Follow rumors. Take chances. Keep enough cash to survive the next disaster.

Because in this city, nothing stays predictable for long.

Sneaker prices can explode overnight. A random street deal might become your best trade of the week. Something everyone ignored yesterday can suddenly become the hottest item in town.

But New York has other plans too.

You might get shoved on the subway, scammed on the sidewalk, shaken down by someone who thinks you look easy to intimidate, or find out that the authentic sneakers you sold were not quite authentic after all.

Bad decisions cost money.
Some cost reputation.
Some cost health.

And somewhere back home, Tony is watching the interest pile up.

He calls.

Then he calls again.

Sometimes to threaten you.
Sometimes to mock you.
Sometimes, when you finally start making real money, to suddenly act like the two of you have always been close friends.

Your job is simple: keep moving.

Learn which risks are worth taking. Know when to spend and when to save. Upgrade your storage so you can hold more inventory. Make bigger trades. Build a bankroll strong enough to survive the days when everything goes wrong.

Every run tells a different story.

One run might end with you completely broke.

Another might end one day before you clear the debt.

And then there is the run where everything finally clicks.

You recognize the opportunity before everyone else. You survive the bad days. Your tiny pile of cash becomes real money. Tony stops sounding scary.

Then he starts sounding nervous.

NYC Hustle is about more than getting rich.

It is about starting with very little, making mistakes, learning the city, and slowly becoming harder to fool, harder to scare, and harder to stop.

You will not control everything that happens to you.

But you control what you do next.

You have $2,000.
You owe Tony $5,000.
The clock is already running.

40 days.

Make something happen.
Every player receives 3 Runs for free. Additional Runs require an in-app purchase.

Private Policy: https://nychustle.meiease.com/#privacy
Terms of Service: https://nychustle.meiease.com/#terms

## Key features

- Life simulation gameplay
- Trading and price comparison
- Survival mechanics
- Debt management
- Risk-taking elements
- Storage upgrades

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| 20 Runs | $9.99 | one-time |
| 5 Runs | $3.99 | one-time |
| Lifetime Unlimited | $29.99 | one-time |


## Recent user reviews (2 of 2)

All indexed reviews: https://appshunter.io/ios/app/but-life-life-simulator/id6799383023/reviews.md

### 5/5 — My New Favorite Phone Game

*2026-08-17*

This is one of the few games I’ve consistently kept on my phone. There are so many different ways to spend your 40 days in NYC—you can sell different items, try new jobs, take risks, and sometimes make an absolutely ridiculous profit lol. Every playthrough feels different because even one small choice can completely change how things turn out.
I also love the characters and the humor. I honestly couldn’t stand Tony at first, but somehow he slowly became my favorite character. I didn’t expect to get this invested in the story at all.  I absolutely love this game and can’t stop starting new runs!

**Developer response:** This absolutely made our day. ❤️ The fact that Tony somehow went from someone you couldn’t stand to your favorite character genuinely made us laugh 😂 Thank you for spending so many of your 40 days in NYC with us—and especially for coming back to start another run. Knowing that the choices, characters, and ridiculous moments are keeping you invested means more to our little team than you know. 🗽💸

### 5/5 — Really fun and addictive!

*2026-08-17*

This game is so fun and i love how every choice matters when you only have 40 days to make it in nyc. trying different jobs and finding new ways to earn money keeps every playthrough interesting. i hope you can add more cities in the future, like los angeles or miami, with different jobs and challenges. overall it’s a great game and definitely worth playing

**Developer response:** Thank you so much for this! ❤️ We love hearing that you’re experimenting with different jobs, choices, and ways to survive your 40 days in NYC. And Los Angeles or Miami… 👀 we LOVE that idea. Different cities with their own jobs, characters, risks, and ridiculous ways to make money would be so much fun. Thanks for playing and for giving us ideas for where this crazy journey could go next! 🗽💸

## Frequently asked questions about But life

### What is the goal of NYC Hustle?

The goal of NYC Hustle is to build enough wealth to overcome a starting debt and survive for 40 days in New York City. Players aim to become a 'city legend' by making smart trading decisions and managing risks.

### How does trading work in NYC Hustle?

In NYC Hustle, players can ride the subway to compare prices of goods across different neighborhoods. The core mechanic involves buying low and selling high to increase your bankroll.

### Does NYC Hustle have ads?

No, NYC Hustle does not contain advertisements. The game is free to download and play, with optional in-app purchases for additional gameplay.

### What is the starting condition in NYC Hustle?

Players begin NYC Hustle with $2,000 in cash and a $5,000 debt, with a time limit of 40 days to improve their financial situation.

### How can I get more gameplay in NYC Hustle?

Every player receives 3 free 'Runs' (gameplay sessions). Additional Runs can be obtained through in-app purchases, allowing for more attempts to succeed in the simulation.

### What age rating is NYC Hustle?

NYC Hustle has an age rating of 12+, making it suitable for younger players and above. This rating suggests content appropriate for a general audience.

### How often is NYC Hustle updated?

The latest version of NYC Hustle is 7.1, and it was last updated on August 25, 2026. This indicates recent development activity and ongoing support for the game.

### What platforms support NYC Hustle?

NYC Hustle is currently supported on iPhones. Specific iOS versions are not detailed, but it is available for Apple's mobile devices.

## Version history (last 4 releases)

### 7.2 — 2026-09-08

Welcome! Trade across New York, survive 40 days, and pay Tony back before the debt takes over.

### 7.1 — 2026-08-25

bug fix

### 2.0 — 2026-08-20

bug fix

### 1.0 — 2026-08-13

No release notes.

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All apps by Beijing Beauty Face PSL Attraction Information Technology Co., Ltd.: https://appshunter.io/developer/1623128902

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-08.*