# Charm: Save Formulas & Clients — For Hair Colorists & Stylists > Salon management app for hair colorists and stylists to track clients and formulas. (iPhone/iPad app by UAB COLOURIST GUIDE.) - Source: https://appshunter.io/ios/app/charm-save-formulas-and-clients/id1467161766 (this page in markdown: same URL + `.md`) - Developer: [UAB COLOURIST GUIDE](https://appshunter.io/developer/1032460737) - Category: Business, Productivity - Price: Free with in-app purchases - Rating: 4.70/5 from 69 App Store ratings · 3 written reviews indexed - Age rating: 4+ - Requires: iOS 13.0 · 97 MB - Languages: American English, Italian, Lithuanian, European Spanish - Released: 2019-10-25 - Data updated: 2026-08-24 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/charm-save-formulas-and-clients/id1467161766/reviews.md ## What is Charm? Staying organized for a busy stylist is hard, but not anymore! With Charm, you can manage your client information, hair color formulas, hairstyle photos, and more - all in one place. This App saves you time behind the chair and ensures all your beauty salon customers are happy. Stop wasting time with paper index cards or unfit appointment booking Apps. Try out Charm App today for free! App features: 1. Select hair color palettes that you work with 2. Set up your beauty client profiles and contact details 3. Create new hair color formulas during or after the client visit. Easily copy and edit formulas from previous visits. Everything is saved under the client profile 4. Take photos of your work. Create photo albums for each client 5. Save pricing and discounts, beauty services provided, styling products used and other important info for each client visit 6. Set reminders for client birthdays and surprise your clients during the appointment 7. Look for inspiration in public gallery of hairstyles with detailed color formulas and techniques Never worry about forgetting the hair color formula during your client visit! Your data is securely stored in the cloud and available on all of your mobile devices. You will find a variety of hair color palettes available for you to use, including well know brands such as Wella, Loreal, Schwarzkopf, Matrix Hair, Redken, Paul Mitchell, Joico, Pulp Riot, Pravana, Kenra Professional, Keune, Alfaparf, Goldwel, Davines, salon centric, gloss, handsome, cosmoprof and others. Our mission is to inspire confidence in every hairstylist, hairdresser, barber, or hair colorist. ## Key features - Client profile management - Hair color formula saving and editing - Photo albums for client work - Service pricing and product tracking - Client birthday reminders - Public hairstyle inspiration gallery ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Premium monthly subscription | $3.99 | per month | | Premium yearly subscription | $34.99 | per year | | Premium monthly subscription | $5.99 | per month | | Premium yearly subscription | $79.99 | per year | | Premium monthly subscription | $7.99 | per month | | Premium yearly subscription | $79.99 | per year | | Premium yearly subscription | $45.99 | per year | **One-time purchases** | Purchase | Price | Type | | --- | --- | --- | | Premium Lifetime Access | $149.99 | one-time | ## Recent user reviews (3 of 3) All indexed reviews: https://appshunter.io/ios/app/charm-save-formulas-and-clients/id1467161766/reviews.md ### 1/5 — Terrible app *2025-09-01* This app is so buggy. It also requires too many pre specified fields that make it difficult to enter in more customizable formulas. It’s easier to just enter formulas in my contacts. ### 2/5 — Not great *2021-01-22* I like that it’s free. But this app is super buggy. It refused to save my notes about my clients and I couldn’t access them, which is the whole point of the app. ### 5/5 — Finally *2020-02-21* Ok I feel like as a hairdresser there are no apps out there that you can save your clients formulas in!!!! So of course, I am super excited about this app. It’s only been a couple months but so far I am loving it and it’s so convenient and easy to use. Thank you thank you thank you!! ## Frequently asked questions about Charm ### What is Charm? Charm is a business app designed for hair colorists and stylists. It helps you manage client information, save hair color formulas, track services and products, and store client photos, all in one place. ### How does Charm help hair stylists? Charm saves you time by digitizing client records, eliminating the need for paper notes. You can quickly access past formulas, client photos, and service history, ensuring consistent and personalized service for every client. ### Can I store client photos in Charm? Yes, Charm allows you to take photos of your work and create photo albums for each client. This feature helps you visually track client progress and showcase your styling results. ### Does Charm offer a free trial for its premium features? Yes, Charm offers a 7-day free trial for its premium monthly subscription plans. This allows you to explore the advanced features before committing to a paid subscription. ### What hair color brands are supported by Charm? Charm supports a wide variety of hair color palettes from well-known brands such as Wella, Loreal, Schwarzkopf, Redken, Paul Mitchell, and many others, allowing you to select the exact products you use. ### Is my data safe with Charm? Yes, your data is securely stored in the cloud, ensuring it is accessible across all your mobile devices. This provides peace of mind and easy access to your client information. ### What are the subscription options for Charm? Charm offers several premium subscription plans, including monthly options at $3.99, $5.99, and $7.99, as well as yearly options at $34.99 and $45.99. Some monthly plans include a 7-day free trial. ### How often is Charm updated? Charm was last updated on March 9, 2026, with version 2.24.1. This indicates a consistent update schedule to improve functionality and add new features. ## Version history (last 5 releases) ### 2.24.2 — 2026-05-01 We're excited to introduce the latest version of the app! We've made some awesome improvements to make your experience even better and faster. We'd love to hear your thoughts—feel free to reach out to us at hello@stayincharm.com! ### 2.24.1 — 2026-03-09 You can now add videos to your visits and published work. ### 2.24.0 — 2026-02-22 ou can now add videos to your visits and published work. ### 2.23.5 — 2026-02-19 We're excited to introduce the latest version of the app! We've made some awesome improvements to make your experience even better and faster. We'd love to hear your thoughts—feel free to reach out to us at hello@stayincharm.com! ### 2.23.3 — 2025-12-16 We're excited to introduce the latest version of the app! We've made some awesome improvements to make your experience even better and faster. We'd love to hear your thoughts—feel free to reach out to us at hello@stayincharm.com! ## Apps similar to Charm | App | Rating | Price | Category | | --- | --- | --- | --- | | [Vish 2.0](https://appshunter.io/ios/app/vish-20/id6443605755) | 4.5 (8) | Free | Business | | [Client Note Tracker - Easy CRM](https://appshunter.io/ios/app/client-note-tracker-easy-crm/id6475484569) | 4.8 (101) | Free | Business | | [SalonBiz Stylist](https://appshunter.io/ios/app/salonbiz-stylist/id956157429) | 4.2 (1,640) | Free | Business | | [Gloss: Save Formulas & Clients](https://appshunter.io/ios/app/gloss-save-formulas-and-clients/id1212498579) | 4.6 (624) | Free | Business | | [Comb Works](https://appshunter.io/ios/app/comb-works/id6450839321) | 4.7 (41) | Free | Business | | [SalonInteractive](https://appshunter.io/ios/app/saloninteractive/id6477787225) | 5.0 (6) | Free | Business | --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-24.*