# Concept — Brainstorming your ideas

> Visual brainstorming and idea organization tool with gesture-based interface. (iPhone/iPad app by Elsa Mourato.)

- Source: https://appshunter.io/ios/app/concept/id553636535 (this page in markdown: same URL + `.md`)
- Developer: [Elsa Mourato](https://appshunter.io/developer/534256803)
- Category: Productivity, Education
- Price: $1.99
- Rating: 3.81/5 from 16 App Store ratings · 47 written reviews indexed
- Age rating: 4+
- Requires: iOS 9.3 · 6 MB
- Languages: English
- Released: 2012-08-28
- Data updated: 2026-06-10
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/concept/id553636535/reviews.md

## What is Concept?

Brainstorming your ideas in these beautiful boards. Make a plan, manage your tasks, take notes, organize concepts, tell a story. Communication through images.

Be creative and share your vision!

Amazing visual thinking tool for:
- Home
- School
- Work

Gesture-based interface:
- SWIPE to select board
- TAP or PINCH to open board
- PINCH to close board (two-finger toward each other)
- TAP to add or edit post (board touch to add, post touch to edit)
- PAN to change post position or board extension scrolling (dragging)
- ROTATION to change arrow direction or rotate marker text (two-finger rotate)
- DISMISS keyboard or TAP on board to exit editing mode
- TWO finger TAP to bring post to front

Posts:
- Sticky Note
- Photo Note
- Bloc Note
- Marker Text
- Description
- Arrow
- Divider
- Section
- Dot
- Magnet

Share as Image or PDF.

## Key features

- Visual brainstorming boards
- Gesture-based interface
- Multiple post types (notes, photos, markers)
- Task management and planning
- Concept organization
- Share as image or PDF

## Recent user reviews (10 of 47)

All indexed reviews: https://appshunter.io/ios/app/concept/id553636535/reviews.md

### 5/5 — PLEASE PLEASE UPDATE !!

*2023-11-22*

Developer,
There are many "mind-mapping" applications available and I have several; but not one matches the level of creativity that can be achieved by this one. 
And by "updating" I don't mean "alter" the functionality or appearance - it is perfect just as is. Update it to be compatible with the latest ios versions - only.
I hope you read this.
Thank You.

### 3/5 — Massive potential

*2023-01-24, version 1.5.2*

Make things a little bit more customisable, let me pick the colour to change something to, let me resize notes and wrap the test within, add a table to my canvas, create a horizontal line even add stickers   Add dryer ability to draw and connect things together, fix my hidden photos album just loads…

### 1/5 — Subscription?

*2017-10-23*

I’ve been using this app from the beginning. 
I haven’t used it for a while and recently I decided to us this app again. Then now I found out that they discontinued same app that was used and copied exact same app with subscription. I don’t mind spend some money but the way of running their business lost appetite to use it. 

Greedy.... as hell....

### 5/5 — Excellent App

*2017-07-16, version 1.5.1*

Really useful whiteboard app.

### 3/5 — Background

*2017-01-02*

Could be great be able to really change the background. It's really that difficult?

### 5/5 — I love this app

*2016-06-30*

I like using this app because it's a quick way to jot down notes, which can be edited and organized later. It is very easy to use; can be figured out intuitively.

Perhaps my favorite part of Concept is that it is visually beautiful and minimalist! I never understand why so many developers fail to mimic the clean look and elegance of Apple products! This developer got it right. I find that I want to use the app as much as possible because the interface is so pleasing. Thank you!

P.S. I would love to be able to lock the app and/or notes.

### 4/5 — what I was looking for

*2015-08-24*

Best looking app of its kind.  Love that it allows me to plan things out in a visual manner.  The elements are easy to move around.  Just a few things - would like to be able to duplicate notes.  Also, if changing the color of things was easier, that would be great, like the colors are all presented in a menu and you can select the one you want instead of having to scroll through them all.  Would also like to be able to include more text on a sticky.  Overall, great.

### 1/5 — save your money

*2015-06-16, version 1.5.1*

I cannot get this app to work.  when you open up a board it is a blank sheet and you can do nothing on it

### 5/5 — Excellent

*2015-05-06*

I use it for lesson planning, scheduling student meetings, and for personal creative ideas. I love it! I've had it for over a year and zero problems.

### 5/5 — They Listen and It Works

*2015-04-29*

I have used this app some in the past, and like maybe all productivity apps, it has taken me awhile to get fully functional.  I have read several other reviews and requests finding most all requests have been completed: fonts, pdf, templates...

I have a request:  cut and paste a post.  I use the feature of many pages in one tablet and would love to be able to more quickly move a post from back to the top page without dragging over multiple pages.  

Thanks for all you are doing!  I will be an evangelist for this app.

## Frequently asked questions about Concept

### What does the Concept app do?

The Concept app is a visual thinking tool designed for brainstorming and organizing ideas. It allows users to create beautiful boards where they can manage tasks, take notes, organize concepts, and tell stories using a variety of visual elements.

### What are the key features of Concept?

Key features include a gesture-based interface for intuitive control, various post types like sticky notes and photo notes, the ability to plan and manage tasks, and options to share your visual boards as images or PDFs. It supports creative expression and communication through images.

### Is Concept free to use?

Yes, based on the provided information, the Concept app is free to use. There are no mentions of in-app purchases or advertisements, suggesting a completely free experience for users.

### Who is the target audience for Concept?

This app is ideal for anyone who needs to brainstorm, plan, or organize ideas visually. This includes students for school projects, professionals for work-related planning and ideation, and individuals for personal projects or creative storytelling.

### How can I share my creations from Concept?

You can easily share your visual boards and organized ideas from the Concept app in two formats: as an image file or as a PDF document. This allows for easy sharing and presentation of your brainstormed concepts.

## Version history (last 5 releases)

### 1.5.2 — 2018-10-07

- Fixes and Improvements

### 1.5.1 — 2014-09-18

- iOS 7/8 compatibility
- Fixes and Improvements

### 1.5 — 2013-02-25

- New visual
- More colors for the other posts
- Change board font
- Duplicate and reorder boards
- Improvements

### 1.2.1 — 2012-09-18

1.2.1

Bug fixes:
- "Magnet" / "Photo Note" conflict

1.2.0

Features: 
- PDF output (email, open in) 
- Board extensions, fast preview, background image (subtle) 
- New posts (description, section, dot, magnet) 
- New arrow styles 
- View photo in fullscreen 

Improvements: 
- Open / Close board pinch gesture improved 
- Arrow rotation gesture improved 
- Dragging multiple posts at the same time 
- Tap board to exit edit mode 
- Two finger tap to bring post to front

### 1.2.0 — 2012-09-12

Features:
- PDF output (email, open in)
- Board extensions, fast preview, background image (subtle)
- New posts (description, section, dot, magnet)
- New arrow styles
- View photo in fullscreen

Improvements:
- Open / Close board pinch gesture improved
- Arrow rotation gesture improved
- Dragging multiple posts at the same time
- Tap board to exit edit mode
- Two finger tap to bring post to front

## Apps similar to Concept

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| [Project Express](https://appshunter.io/ios/app/project-express/id1000572686) | 5.0 (1) | $2.99 | Productivity |
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| [Sidemark](https://appshunter.io/ios/app/sidemark/id6449200554) | — | Free | Productivity |
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## More apps by Elsa Mourato

- [Photo Grading - Color correction for the rest of us](https://appshunter.io/ios/app/photo-grading-color-correction-for-the-rest-of-us/id534258317)
- [Emoji Photo](https://appshunter.io/ios/app/emoji-photo/id713705943)
- [Photo Perspective](https://appshunter.io/ios/app/photo-perspective/id894808978)
- [Feedlix TV](https://appshunter.io/ios/app/feedlix-tv/id1063166549)
- [Gamblettist](https://appshunter.io/ios/app/gamblettist/id6503262834)

All apps by Elsa Mourato: https://appshunter.io/developer/534256803

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*