# Copywriting tactikPAK

> Digital tutor with bite-sized summaries, acronyms, and quizzes for skill mastery. (iPhone/iPad app by Margo Berman.)

- Source: https://appshunter.io/ios/app/copywriting-tactikpak/id912615893 (this page in markdown: same URL + `.md`)
- Developer: [Margo Berman](https://appshunter.io/developer/1462689407)
- Category: Education, Reference
- Price: Free with in-app purchases
- Rating: 4.96/5 from 26 App Store ratings · 45 written reviews indexed
- Age rating: 4+
- Requires: iOS 7.1 · 25 MB
- Languages: English
- Released: 2014-11-13
- Data updated: 2026-06-08
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/copywriting-tactikpak/id912615893/reviews.md

## What is Copywriting tactikPAK?

tactikPAK™...What is it?

An engaging digital tutor, tactikPAK™ is a perfect study-buddy. The series offers bite-size summaries of nine related topics. As chapters cover key principles, word acronyms prompt quick retention. Whimsical, color illustrations make learning fun and interactive quizzes allow you to gauge your comprehension.
 
It’s a portable crash course. A fun, interactive learning system. Take your digital tutor with you. On your smartphone or tablet. It's your mobile mentor.
 
Quickly master each subject with a few key principles. Each main point relates to a specific strategy in the form of an acronym. Each letter in the acronym explains that principle in more detail.
 
 
tactikPAK™... How to use it?

There are 3 handy ways to use each module.

1. Get an Overview.                        
Review all key principles and their corresponding acronyms. Then, consider where you want to begin concentrating your efforts. Try to implement all the principles in one integrated plan.
 
2. Focus on 1 Principle at a Time.
Choose an acronym and master one card at a time.
 
3. Combine Several Principles.   
By pairing principles together, you can actually plan, activate and implement your advertising strategies and decide what specific “tactiks" will create the impact you want.
 
For example, in the Advertising module, once you know your target, you can develop your concept (M-E-S-S-A-G-E) and create a tagline (S-L-O-G-A-N) to establish your positioning (in the M-I-N-D of the consumer).
 
After you've identified your target and created your concept, tagline and position, you are prepared to consider:
•  How to P-O-S-E it (the product) in the marketplace.
•  How to R-E-A-C-H (which media) your audience.
•  How O-F-T-E-N (what amount of frequency) to present the message.
•  How to increase S-A-L-E-S (what kind of promotion).
 
 
ABOUT THE tactikPAK™ DIGITAL SERIES
 
It’s an exciting, fit-in-your-pocket business tool. Designed to inspire innovative and creative thinking, tactikPAK™ courses are now available in many topics, including:
•  Advertising
•  Copywriting
•  Creativity
•  Design
•  Presentation
•  Promotion
•  Public Relations
•  Resume
•  Writing
 
It’s that simple. In fact, applying tactikPAK™ principles couldn’t be easier. Use the series to:
•  Spark creative ideas
•  Sensitize your marketing sensors
•  Stimulate your right brain into action
 
Each one of the tactikPAK™ apps examines a specific principle. Every principle has a matching acronym. For example, in Copywriting, G-R-A-S-P reminds you to understand and then incorporate consumer research. Use the information to guide the creative solution. This will help you develop an on-target and on-strategy message.
 
Focus your attention on the key points as you go through the modules, acronym by acronym. Identical word endings unify that module. For instance, Copywriting has "ance" at the end of each key word. You’ll find the interactive quizzes are fun to do. And they’ll make it easy to master each course in a flash!
 
The tactikPAK™ series (Patent Serial No. 08/002,155) was invented by Margo Berman, an award-winning creative talent, recognized advertising professor, author, and corporate trainer.
 
Discover other Creative Catalyst Unlock The Block products. And, get ready to... Shatter The Gray Matter!

## Key features

- Bite-size topic summaries
- Acronyms for retention
- Interactive quizzes
- Color illustrations
- Portable learning system
- Focus on key principles

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Copywriting Full App Purchase | $5.99 | one-time |


## Recent user reviews (10 of 45)

All indexed reviews: https://appshunter.io/ios/app/copywriting-tactikpak/id912615893/reviews.md

### 5/5 — Nice! Too bad I can’t buy the entire content…

*2022-07-27, version 1.3*

Please fix this! 😥

### 5/5 — Great!

*2022-02-10, version 1.3*

This app is very easy to use and highlights key topics in copywriting. Anyone can learn something new or even just refresh things they already know about the field. Another great thing is that it has lots of real life examples of the topics covered. Overall, great app.

### 5/5 — Interactive and Entertaining

*2021-04-10, version 1.3*

This copyright tactic Pack is one I haven’t seen yet, with its acronyms and listed information one can simply understand the meaning behind the motive. It’s added bonus is that it comes with quizzes to active the reader and long term memory. It’s research and detailed orientation it’s very accessible and easy to download by just a click of a button. So what’s stopping you go do it now! You won’t regret it :)

### 5/5 — This App is stellar!

*2021-04-07, version 1.3*

Professor Berman has created this wonderful app, and I suggest that all students download it! Even if you are not a student, I highly suggest downloading this app to really get a better grasp on the concept of copywriting, and how to apply it in the real world. I really enjoyed working with this app! 5 stars hands down.

### 5/5 — Great reference

*2021-03-30, version 1.3*

This app is a great tool for a quick reference, a refresher and some casual learning that brings you back to the basics in no time. It helps is reinforcing the concepts seen in her other books which I also recommend. A MUST for those in the creative field.

### 5/5 — Easy to understand, fun to use!

*2021-01-25, version 1.3*

The Copywriting tactikPAK is a fantastic app. Each chapter summarizes essential information useful for both new and experienced copywriters. 
The content is easy to understand and fun to read. You can use this app as a source of inspiration to remember key concepts and create fantastic strategies and copywriting. I love that there is a quiz at the end of each chapter to help you further understand the topic and test your knowledge. I totally recommend this app. You have nothing to think about; go ahead and download it!

### 5/5 — Very intuitive!

*2020-09-30, version 1.3*

Professor Berman’s app proved not only to be extremely helpful, but also highly intuitive. It’s not often I get to read such informational content from such a great professor. A handy app!

### 4/5 — Saved the day!

*2020-09-30, version 1.3*

I am in the midst of a creative project and it’s been years since I’ve been in college. I had to return to the basics to get in touch with my core creativity. Thankfully, I downloaded Margo Berman's app to get the creative juices flowing. I successfully made it to the finish line! This app saved the day!
-FIU11

### 5/5 — The APP that keeps giving! 👏🏾

*2020-09-30, version 1.3*

This insightful app was recommended to me by a classmate and I wish I had downloaded it sooner! It’s the app that keeps giving you the knowledge you need to succeed in this field.

### 5/5 — Such a helpful and creative app!

*2020-09-16, version 1.3*

I love how well-organized and fun the information in this app is! Professor Berman really makes our learning process enjoyable and motivates us to keep on being imaginative thinkers. I would definitely keep on using this app after college :)

## Frequently asked questions about Copywriting tactikPAK

### What does the Copywriting tactikPAK app do?

The app serves as a digital tutor, providing bite-sized summaries of key principles related to copywriting. It uses acronyms for easy retention and includes interactive quizzes to test comprehension. The goal is to make learning engaging and effective for users on their smartphones or tablets.

### What are the key features of this app?

Key features include bite-sized summaries of nine related topics, word acronyms to prompt quick retention of principles, whimsical color illustrations for fun learning, and interactive quizzes to gauge comprehension. It's designed as a portable crash course and a fun, interactive learning system.

### How can I use the Copywriting tactikPAK app?

You can use the app in three main ways: get an overview of all principles, focus on mastering one principle at a time using its corresponding acronym, or combine several principles to plan and implement strategies. The app guides you through applying these principles effectively.

### What topics are covered in the tactikPAK™ digital series?

The tactikPAK™ digital series covers a variety of topics designed to inspire innovative and creative thinking. Available modules include Advertising, Copywriting, Creativity, Design, Presentation, Promotion, Public Relations, Resume, and Writing.

### Is this app free to use?

The app is free to download and use, but it operates on a freemium model with in-app purchases. This means while the core functionality is available, users may have the option to purchase additional content or features.

## Version history (last 5 releases)

### 1.3 — 2016-08-04

This app has been updated by Apple to display the Apple Watch app icon.

- Minor build fixes

### 1.2.2 — 2015-11-23

Minor Updates

### 1.2.1 — 2015-11-10

Fixed volume button on iPhone 6 and 6 plus

### 1.2 — 2015-09-18

Updated content

### 1.1.1 — 2015-08-21

Fixed app icon

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## More apps by Margo Berman

- [Advertising tactikPAK](https://appshunter.io/ios/app/advertising-tactikpak/id954164706)

All apps by Margo Berman: https://appshunter.io/developer/1462689407

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-08.*