# CPM Calculator > Digital advertising metric calculator for CPM, CPA, and break-even analysis. (iPhone/iPad app by Tim Moran.) - Source: https://appshunter.io/ios/app/cpm-calculator/id1009673830 (this page in markdown: same URL + `.md`) - Developer: [Tim Moran](https://appshunter.io/developer/1009673829) - Category: Business, Utilities - Price: $1.99 - Rating: 3.50/5 from 4 App Store ratings · 1 written reviews indexed - Age rating: 4+ - Requires: iOS 16.0 · 1 MB - Languages: English - Released: 2015-06-29 - Data updated: 2026-08-21 - Monetization: paid - User reviews in markdown: https://appshunter.io/ios/app/cpm-calculator/id1009673830/reviews.md ## What is CPM Calculator? Whether you're planning a media buy, pitching a client, or sanity-checking a vendor quote, CPM Calc gives you the answers in seconds - with a clean, modern interface designed for the way you actually work. THREE CALCULATORS IN ONE • Standard CPM - Enter any two of Cost, CPM, or Impressions and instantly solve for the third. The classic calculator, refined. • CPA (Cost Per Acquisition) - Calculate your true cost per conversion from CPM, click-through rate, and conversion rate. Add impressions to project total conversions for the campaign. • Break-Even - Find the maximum CPM you can afford before losing money. Add an optional Target Margin to bake in a profit cushion and price with confidence. COMPARE SCENARIOS SIDE BY SIDE Stop juggling spreadsheets. Save up to three scenarios (A, B, C), tag each with a channel, and instantly see which one performs best with the BEST badge on the winning option. EVERY CALCULATION, AUTOMATICALLY SAVED The History tab keeps a running log of everything you've calculated. Tag entries by Channel (Display, Social, Video, Programmatic) and Campaign name, then filter to find exactly what you need. CSV EXPORT Send your full history to spreadsheets, reports, or your team with one tap. Perfect for end-of-week wrap-ups or client deliverables. DESIGNED FOR HOW YOU WORK • Color-coded calculator modes for at-a-glance recognition • Subtle haptic feedback confirms every successful calculation • Smart input parsing - paste numbers with $ signs, commas, or spaces and we handle the rest • Keyboard shortcuts for fast field navigation • Built-in Help with formulas, tips, and a glossary • Looks great in Light and Dark mode • Universal layout for iPhone and iPad PRIVATE BY DESIGN CPM Calc runs entirely on your device. No accounts, no tracking, no ads, no data collection. Your calculations are yours. WHO IT'S FOR • Media buyers planning campaigns • Account managers pricing proposals • Performance marketers modeling CPA targets • Publishers and ad ops teams checking rate cards • Anyone who needs to do the math behind digital advertising, fast Download CPM Calc today and stop reaching for a calculator app, a spreadsheet, and a notebook every time someone asks "what's our CPA going to be?" ## Key features - Standard CPM calculation - CPA (Cost Per Acquisition) calculation - Break-Even CPM calculation - Scenario comparison - Calculation history logging - CSV export - Private, on-device operation ## Chart rankings - #147 in Top Paid · Business (US App Store) ## Recent user reviews (1 of 1) All indexed reviews: https://appshunter.io/ios/app/cpm-calculator/id1009673830/reviews.md ### 5/5 — Timesaver! *2015-07-17* Quick and accurate. Great app! ## Frequently asked questions about CPM Calculator ### What calculations does CPM Calculator offer? CPM Calculator offers three main calculations: Standard CPM, CPA (Cost Per Acquisition), and Break-Even CPM. It allows you to solve for any two of Cost, CPM, or Impressions instantly. ### Can I compare different advertising scenarios with CPM Calculator? Yes, CPM Calculator allows you to save up to three scenarios (A, B, C) and tag them by channel. It then highlights the best-performing option with a 'BEST' badge. ### How does CPM Calculator handle calculation history? All your calculations are automatically saved in the History tab. You can tag entries by Channel and Campaign name, then filter to easily find past data. ### Is CPM Calculator private and secure? Yes, CPM Calculator is designed for privacy and runs entirely on your device. It does not require accounts, track users, collect data, or display ads. ### What devices is CPM Calculator available on? CPM Calculator is available on iPhone and iPod devices. It features a universal layout for both. ### How often is CPM Calculator updated? The latest version is 3, and the app was last updated on April 10, 2026. This indicates a history of updates, though specific frequency is not detailed. ### What is the price of CPM Calculator? CPM Calculator is a paid app priced at $1.99. There are no in-app purchases or subscriptions mentioned. ### Does CPM Calculator have ads? No, CPM Calculator is ad-free. The app description explicitly states 'no ads' and that it operates privately on your device. ## Version history (last 5 releases) ### 3 — 2026-04-10 Welcome to CPM Calc 3.0 - a complete rewrite from the ground up. If you've used CPM Calc before, you're going to feel right at home - just faster, smarter, and a whole lot more capable. NEW CALCULATORS • CPA Calculator - Solve for Cost Per Acquisition from CPM, CTR, and conversion rate, with optional total conversion projection • Break-Even Calculator - Find the maximum profitable CPM with optional target margin NEW: COMPARE MODE Run up to three scenarios side by side and instantly see which option wins. Tag each scenario with a channel for quick reference. NEW: HISTORY Every calculation is now saved automatically. Add Channel and Campaign tags, filter by channel, swipe to delete, or export the whole list as a CSV file. MODERNIZED FROM THE GROUND UP • Rebuilt for the latest iOS while maintaining backwards compatibility • Smarter calculation engine with better error handling • Smart input parsing handles dollar signs, commas, and spaces automatically FRESH NEW LOOK • Modern card-based design with smooth animations • Color-coded calculator modes • Haptic feedback on every successful action • Refreshed app icon • Full Light and Dark mode support • Built-in Help with formulas, tips, and a glossary Thanks for using CPM Calc - we hope you love the new version. If you do, please consider leaving a rating! ### 2.0 — 2022-05-29 v2.0 CPM Calculator 2.0 is here! Check out the completely revamped and modernized design. Easy to use and allows you to get straight to the calculations! ### 1.5.1 — 2022-01-12 V1.5.1 - Corrected entry field issues when using Dark Mode. ### 1.5 — 2022-01-08 January 7, 2022 - Updated to ensure current device and iOS compatibility. 'The Future is Now' update! We've become aware of a magical new device, called iPhone X. This update corrects some formatting issues on older devices, and allows the CPM Calculator to take advantage of the full iPhone X screen. ### 1.2 — 2015-07-17 This app has been updated by Apple to display the Apple Watch app icon. - Various bugfixes (boring when you read this, but exciting when you realize this enhances the accuracy of the magical engine powering this app). - Enhanced dynamic resizing for displays of varying sizes (this means it's going to look fabulous). ## Apps similar to CPM Calculator | App | Rating | Price | Category | | --- | --- | --- | --- | | [Marketing & Media Calculator](https://appshunter.io/ios/app/marketing-and-media-calculator/id1593785150) | — | Free | Business | | [Lucit](https://appshunter.io/ios/app/lucit/id1523546546) | 5.0 (5) | Free | Business | | [VIAconnection Live](https://appshunter.io/ios/app/viaconnection-live/id1658278684) | 5.0 (13) | Free | Business | | [boostr](https://appshunter.io/ios/app/boostr/id1224518830) | 4.0 (8) | Free | Business | | [Ad Orbit](https://appshunter.io/ios/app/ad-orbit/id1031373193) | 4.2 (5) | Free | Business | | [CPM Calc](https://appshunter.io/ios/app/cpm-calc/id359029474) | 3.0 (2) | $1.99 | Business | ## More apps by Tim Moran - [VestiCalm](https://appshunter.io/ios/app/vesticalm/id6761500638) All apps by Tim Moran: https://appshunter.io/developer/1009673829 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-21.*