# CPM CPC Calculator: Ad Metrics — eCPM, CTR, CPA & Ad Revenue

> eCPM, CTR, CPA & Ad Revenue (iPhone/iPad app by Sachin Paul.)

- Source: https://appshunter.io/ios/app/cpm-cpc-calculator-ad-metrics/id6812410059 (this page in markdown: same URL + `.md`)
- Developer: [Sachin Paul](https://appshunter.io/developer/6812410061)
- Category: Business, Utilities
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 18.0 · 6 MB
- Languages: American English
- Released: 2026-09-28
- Data updated: 2026-10-24

## What is CPM CPC Calculator?

The fast, ad-free calculator for advertising and media professionals. Work out CPM, CPC, eCPM, CTR, CPA, CPI, VTR and ad revenue in seconds, without spreadsheets or formulas.

Built by AdTagMacros for ad ops managers, media buyers, performance marketers, app developers, bloggers and publishers who need accurate numbers on the go.

AD REVENUE & COST CALCULATORS
• CPM Calculator – cost per thousand impressions
• CPC Calculator – cost per click
• CTR Calculator – click-through rate
• eCPM Calculator – effective cost per mille
• CPA Calculator – cost per action / conversion
• CPI Calculator – cost per install
• Revenue Calculator – total earnings from impressions and CPM rate
• Website Earnings Estimator – page views × CTR × CPC

CONVERTERS
• CPC from CPM – find the CPC of a CPM traffic buy
• CPM from CPC – compare CPC campaigns on a CPM basis

VIDEO AD METRICS
• CPCV – cost per completed view
• Completed Views – how many views your budget buys
• VTR – view-through rate
• Impressions to Serve – impressions needed to hit a completed-view goal

EXTRA TOOLS
• Percentage Calculator – percent of, what percent, and more
• Built-in standard calculator

MADE FOR DAILY WORK
• Every formula shown on screen, so you can check the math
• Copy results with one tap
• Calculation history with search (Pro)
• Choose your currency symbol and decimal places
• Light and Dark Mode
• No ads, ever

WHO IT'S FOR
• Media buyers planning campaign budgets
• Ad ops teams checking delivery and pricing
• Publishers, bloggers and app developers estimating ad earnings
• Agencies preparing proposals and media plans
• Students learning digital marketing

GO PRO – ONE-TIME PURCHASE
Start free with a set of free calculations. Upgrade to Pro with a single Lifetime purchase to unlock:
• Unlimited calculations on every calculator
• All premium features
• Detailed calculation history
No subscription and no renewals. Pay once, keep it forever.

Questions or feature ideas? Tap Contact Support in Settings. We read every message.

Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| LifeTime | $4.99 | one-time |


## Is CPM CPC Calculator safe?

Not enough ratings yet to assess CPM CPC Calculator.

## Is CPM CPC Calculator legit?

CPM CPC Calculator: Ad Metrics has limited verification signals. The AppsHunter Legitimacy Score for CPM CPC Calculator is 58 out of 100 points across 7 verification signals from App Store and developer data.


## Version history (last 3 releases)

### 1.2 — 2026-10-18

Increased free calculations limit

### 1.1 — 2026-09-30

• Added Video Metrics calculator (CPCV, CV, VTR, Impressions, Video CPM)
   • Normal calculator is now completely free
   • Improved performance and fixed calculation counter

### 1.0 — 2026-09-28

No release notes.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-24.*