# Creative

> Personalize audio settings and manage product performance with configuration options. (iPhone/iPad app by Creative Labs Pte. Ltd..)

- Source: https://appshunter.io/ios/app/creative/id1527733228 (this page in markdown: same URL + `.md`)
- Developer: [Creative Labs Pte. Ltd.](https://appshunter.io/developer/1526262237)
- Category: Lifestyle
- Price: Free
- Rating: 2.20/5 from 34 App Store ratings · 147 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.0 · 154 MB
- Languages: American English, French (France), German (Germany), Italian, Japanese, Korean, Polish, Russian, Chinese (Simplified, China), European Spanish and 1 more
- Released: 2021-03-22
- Data updated: 2026-09-01
- Monetization: ad-supported
- User reviews in markdown: https://appshunter.io/ios/app/creative/id1527733228/reviews.md

## What is Creative?

Creative app provides you with various configuration options to enhance the performance of your product and personalize your audio settings.

With Creative app, you can:
- Manage your Super X-Fi setup
- Change sound modes
- Configure the custom buttons
- Perform speaker setup and calibration

Note:
- Some features may not be available for all products. Please check your manual for details.
- To enjoy the complete experience of Super X-Fi, please download the SXFI App.

## Key features

- Manage Super X-Fi setup
- Change sound modes
- Configure custom buttons
- Speaker setup and calibration

## What do users think of Creative?

Overall sentiment: negative

**Pros**

- 👍 Great sound quality
- 🚀 Smooth app performance
- 💡 Customizable EQ and settings

**Cons**

- 🐛 Frequent connection issues
- 🔍 Poor device compatibility
- 🤔 Confusing or missing features

**Commonly reported bugs**

- App crashes or freezes
- Firmware upgrade failures
- Settings not saving properly

**Most requested features**

- Support for more Creative devices
- Improved Mac/iOS compatibility
- Enhanced EQ and sound customization options

## Recent user reviews (10 of 147)

All indexed reviews: https://appshunter.io/ios/app/creative/id1527733228/reviews.md

### 1/5 — Software seems worthless

*2026-08-19*

The app does not detect speakers that have been plugged in and when connected to my Google Account to try to add a device to see if it works that way, none of the dropdown menus seem to be scrollable, so I cannot even select my correct country of residence or device

### 1/5 — Worthless

*2026-07-24*

Crashes immediately when my Katana V2 soundbar is connected.

### 3/5 — does not work with Creative's T20 or T60 speakers

*2026-04-12, version 2.2.2*

sadly not on their list of supported devices , should you wish to tweak EQ settings .

### 1/5 — Disappointed in APP

*2026-03-26*

Does nothing but change lights.

### 5/5 — Great app for accompanying speakers

*2026-03-21*

Not sure why this app has such low ratings…downloaded it to set the RGB on my Pebble X Plus and it works flawlessly

### 1/5 — Does not work

*2026-03-17, version 1.0.2*

It does not work. We got Creative Pebble X Plus. When we launch the app it does not connect to the speaker neither through the USB - C cable nor via bluetooth. Bad app. Vibe code a better one.

### 1/5 — No option for pebble pro

*2026-01-18, version 2.2.2*

Download because it was supposed to make setting up easy but it failed at the fist hurdle, does not support Pebble Pro

### 1/5 — Literally does nothing on MacOS

*2026-01-08, version 1.0.2*

Doesn’t detect the SoundBlaster X1 on my MacBook Pro 2019 running 15.7.2…can’t even register the product. Totally useless. I don’t have a Windows PC so I can’t even EQ this thing which is why I got it in the first place. Now it’s just trash. Why say in the instructions that it works on Mac and have a Mac app if it does nothing?

### 1/5 — Doesn’t do anything

*2025-12-15*

I have the Pebble X speakers connected to my computer via the USB-C connection. When I launch this app it just says “Connect your Creative devices to experience the Creative App”. It doesn’t detect my connected speakers and there are no buttons or anything to make it scan for devices. This app is worthless. I only downloaded the app to see if I could get left/right balance control and mic input from my headphones through the port on my speaker. All this is supposed to work according to Creative’s website. It doesn’t, their Mac support is terrible. Beware!

### 5/5 — Excellent TWS earbuds

*2025-11-01, version 2.2.1*

Outstanding sound quality from Creative Aurvana Ace 2 TWS earbuds by with exceptional MEMS drivers.  “Editors Choice” by Soundguys. 

App works smoothly with the earbuds where there is option to customise EQ and switch ANC or Ambient Mode on or off. 

Highly recommend TWS earbuds.

## Frequently asked questions about Creative

### What does the Creative app do?

The Creative app allows users to enhance the performance of their compatible products and personalize audio settings. It provides various configuration options to manage audio setups and sound profiles.

### What are the key features of the Creative app?

Key features include managing your Super X-Fi setup, changing sound modes, configuring custom buttons, and performing speaker setup and calibration. These features help tailor your audio experience.

### Is the Creative app free to use?

The app is free to download and use, but it does contain advertisements. Some advanced features may require specific product compatibility or the separate SXFI App for the complete Super X-Fi experience.

### What products is the Creative app compatible with?

Compatibility with certain features may vary depending on the specific Creative product you own. It is recommended to check your product manual for detailed information on feature availability.

### How can I improve my audio experience with this app?

You can improve your audio experience by utilizing the app's features to manage your Super X-Fi setup, switch between different sound modes, and calibrate your speakers. This allows for a personalized and optimized listening environment.

## Version history (last 5 releases)

### 2.2.3 — 2026-08-26

- Implemented BLE secured pairing

### 2.2.2 — 2025-12-10

- Bug Fixes

### 2.2.1 — 2025-10-23

- Bug Fixes

### 2.2.0 — 2025-08-17

- Bug Fixes

### 2.1.1 — 2025-03-07

Bug Fixes

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## More apps by Creative Labs Pte. Ltd.

- [Sound Blaster Central](https://appshunter.io/ios/app/sound-blaster-central/id532487984)
- [Sound Blaster X7 Control](https://appshunter.io/ios/app/sound-blaster-x7-control/id923920729)
- [iRoar Remote Assistant](https://appshunter.io/ios/app/iroar-remote-assistant/id1053046630)
- [iRoar Dashboard](https://appshunter.io/ios/app/iroar-dashboard/id1053310249)
- [iRoar Megaphone](https://appshunter.io/ios/app/iroar-megaphone/id1053316736)
- [Sound Blaster Connect](https://appshunter.io/ios/app/sound-blaster-connect/id1145180715)

All apps by Creative Labs Pte. Ltd.: https://appshunter.io/developer/1526262237

## Related topics

[creative](https://appshunter.io/ios/topics/creative) · [creative app](https://appshunter.io/ios/topics/creative-app) · [sxfi app](https://appshunter.io/ios/topics/sxfi-app) · [sound system for creatives](https://appshunter.io/ios/topics/sound-system-for-creatives) · [sxfi](https://appshunter.io/ios/topics/sxfi)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-01.*