# Decision Maker: Smart Choices — Pros/Cons, SWOT, Matrix, Tree

> Pros/Cons, SWOT, Matrix, Tree (iPhone/iPad app by Thieu Khue.)

- Source: https://appshunter.io/ios/app/decision-maker-smart-choices/id1605325010 (this page in markdown: same URL + `.md`)
- Developer: [Thieu Khue](https://appshunter.io/developer/1554439862)
- Category: Productivity, Business
- Price: Free with in-app purchases
- Age rating: 12+
- Requires: iOS 16.4 · 60 MB
- Languages: American English
- Released: 2022-01-15
- Data updated: 2026-10-02
- User reviews in markdown: https://appshunter.io/ios/app/decision-maker-smart-choices/id1605325010/reviews.md

## What is Decision Maker?

An application that helps you make accurate decisions based on reason and logic, so you will never regret your choice.

CORE FEATURES

PROS & CONS
This is a binary decision tool where you add positive and negative arguments. Each entry has a customizable weight, and the app calculates a net score to determine a "Yes" (Blue), "No" (Red), or "Undecided" (Amber) verdict.

Key features:
- Unlimited dilemmas, intuitive visuals
- Add pros and cons and adjust their weight (importance)
- Dark mode and light mode for you to choose
- Your concerns will become transparent and clear

COMPARE OPTIONS (DECISION MATRIX)
This feature is designed for choosing the best option among multiple alternatives (e.g., iPhone vs. Samsung vs. Oppo vs. Xiaomi). You can define columns (Options) and rows (Criteria like Price, Battery). You rate each cell on a scale (1-10), and the app calculates a weighted sum to highlight the winning option.

SWOT ANALYSIS
This is a strategic planning tool for bigger picture thinking. It utilizes a 2x2 grid where you categorize factors into Strengths (Internal/Positive), Weaknesses (Internal/Negative), Opportunities (External/Positive), and Threats (External/Negative) to visualize the viability of a project or career move.

10-10-10 RULE
This is a temporal framework to combat short-term emotion. It asks you to predict how you will feel about a decision in three specific timeframes: 10 Minutes, 10 Months, and 10 Years. This feature is text-based and reflective, helping you gain long-term perspective. The 10-10-10 rule can help you avoid FOMO (fear of missing out) and impulsive decisions, and minimize long-term regret.

DECISION TREE
For a choice with several paths, not just two. Lay each option out as its own branch, hang the reasons for and against it underneath, and weight them. The app scores every branch and shows which one is ahead, so a tangled decision becomes something you can actually see.

OTHER FEATURES
- The app supports both light mode and dark mode. Pick the one that fits your eyes.
- The app can work totally offline. No internet connection is required.
- You can export your data into a JSON file for backup (e.g, when you change your phone) or import/ restore your old data.
- The app supports local authentication. You can use Face ID to lock the app to keep your decisions private.

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Lifetime Premium | $4.99 | one-time |



## Version history (last 5 releases)

### 2026.09.21 — 2026-09-22

New: Decision Tree — map several options as branches and see which one leads.

### 2026.06.09 — 2026-06-09

Bugfixes & Improved performance

### 2026.06.03 — 2026-06-03

Fixed bugs and improved performance

### 2026.02.14 — 2026-03-13

Bug fixes & Improve performance

### 2026.02.09 — 2026-02-11

New features: Matrix comparison, SWOT Analysis, 10-10-10 rule, export/import data

## Apps similar to Decision Maker

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Decision Journal - Pros & Cons](https://appshunter.io/ios/app/decision-journal-pros-and-cons/id6760225182) | — | Free | Productivity |
| [Decision Maker: Decisions](https://appshunter.io/ios/app/decision-maker-decisions/id6757625079) | — | Free | Productivity |
| [Decision Matrix Pro2026](https://appshunter.io/ios/app/decision-matrix-pro2026/id6781266056) | — | $0.29 | Productivity |
| [DECIDE - Decision Maker](https://appshunter.io/ios/app/decide-decision-maker/id6758998977) | — | Free | Productivity |
| [The Decision Navigator](https://appshunter.io/ios/app/the-decision-navigator/id6788588303) | 4.0 (1) | Free | Productivity |
| [Decision Maker: Decide Fast](https://appshunter.io/ios/app/decision-maker-decide-fast/id6763749230) | — | Free | Productivity |

## More apps by Thieu Khue

- [Countdown & Calendar](https://appshunter.io/ios/app/countdown-and-calendar/id1554439860)
- [Random Generators and Pickers](https://appshunter.io/ios/app/random-generators-and-pickers/id1564410037)
- [Quiz Kee: Play & Learn](https://appshunter.io/ios/app/quiz-kee-play-and-learn/id1569537078)
- [AI Age Detector](https://appshunter.io/ios/app/ai-age-detector/id6736556285)
- [DevPrep: AI Interview Coach](https://appshunter.io/ios/app/devprep-ai-interview-coach/id6755906092)

All apps by Thieu Khue: https://appshunter.io/developer/1554439862

## Related topics

[matrix decision](https://appshunter.io/ios/topics/matrix-decision) · [decision analytics](https://appshunter.io/ios/topics/decision-analytics) · [decision maker touch](https://appshunter.io/ios/topics/decision-maker-touch) · [ahp decision making](https://appshunter.io/ios/topics/ahp-decision-making) · [decision support 1](https://appshunter.io/ios/topics/decision-support-1) · [decision games based](https://appshunter.io/ios/topics/decision-games-based) · [decision based](https://appshunter.io/ios/topics/decision-based)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-02.*