# Dr.Implicit — Unconscious Decision Maker

> Unconscious Decision Maker (iPhone/iPad app by Split Second Research Limited.)

- Source: https://appshunter.io/ios/app/drimplicit/id1503291271 (this page in markdown: same URL + `.md`)
- Developer: [Split Second Research Limited](https://appshunter.io/developer/1257593524)
- Category: Productivity, Entertainment
- Price: Free
- Age rating: 4+
- Requires: iOS 8.0 · 49 MB
- Languages: English
- Released: 2020-08-07
- Data updated: 2025-01-25
- User reviews in markdown: https://appshunter.io/ios/app/drimplicit/id1503291271/reviews.md

## What is Dr.Implicit?

This application is based on neuroscientific and psychological techniques. 



How it works: 
1.	Choose a category 
2.	Upload a photo, or take a photo with your phone
3.	Enter the names of your choices
4.	Play a fast reaction game
5.	The app computes your inner feelings
6.	It tells you which option you prefer unconsciously


This app is based on the affective priming paradigm (Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50, 229–238. doi:10.1037/0022-3514.50.2.229). 

The reasons why affective priming works is because it is based on assumptions that are highly compatible with what is known about how the brain processes information.

Neural network models of the brain are based on mental associations – the stronger the association between two concepts (e.g., Milan and Fashion) the quicker one concept will mentally trigger the other.


## Version history (last 1 release)

### 1.0 — 2020-08-07

No release notes.

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## More apps by Split Second Research Limited

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All apps by Split Second Research Limited: https://appshunter.io/developer/1257593524

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2025-01-25.*