# East Trade Tycoon — user reviews

> 61 indexed App Store user reviews of East Trade Tycoon by Shenzhen Jingying Network Technology Co., Ltd., rated 4.20/5 from 115 ratings.

- Source: https://appshunter.io/ios/app/east-trade-tycoon/id1609590125/reviews
- App overview in markdown: https://appshunter.io/ios/app/east-trade-tycoon/id1609590125.md
- Rating breakdown: 5★ 77 · 4★ 14 · 3★ 5 · 2★ 5 · 1★ 14

## What do users think of East Trade Tycoon?

Overall sentiment: mixed

**Pros**

- 👍 Addictive gameplay loop
- 👍 Good progression speed
- 👍 No ads
- 👍 Deep strategy and mechanics
- 👍 Family building system
- 👍 Supports long-term play
- 👍 Great for relaxing
- 👍 Supports offline play
- 👍 Good value for money (paid version)
- 👍 Fun core gameplay

**Cons**

- 💰 Paywall after 3 years
- 💰 Game requires payment to continue
- 💰 Expensive for some
- 🐛 Bugs and glitches
- 🐛 Poor English translation
- 🐛 UI issues on some devices
- 🐛 Some features not translated
- 🐛 Unclear instructions
- 🐛 Depressing death messages
- 🐛 Inconsistent UI scaling

**Commonly reported bugs**

- Paywall not restoring purchase
- Glitch with 12+ contribution unlocks
- UI elements cut off on curved screens/notches
- Some text boxes not translated
- Instructions are erroneous/poorly translated
- Quest locations hard to find
- Typo 'fart' instead of 'cart'
- Purchase button cut off on some screens
- UI not adapting to phone screens
- Bug where price spikes when out of money
- Family tree not scrollable with many children
- Map screen freezes with time update messages
- Game crashes/resets progress
- Lost staff after reloading game
- Family income not received
- Side menu not visible on iPhone X
- Map boundary scrolling issues
- Blank graphics settings
- Random events and translations have grammatical errors
- City/player names missing spaces
- Incorrect phrasing for sales/price increases
- Found products disappear and cannot be sold
- Children referred to as 'he' when female
- Map screen shakes/jitters
- Cannot click cities at map edge

**Most requested features**

- More things to do with money
- More threats/defense mechanics
- Assign employees/kids to run trade routes
- Add location notifications for quests
- More updates
- Restore purchases
- French translation
- More content
- Difficulty levels
- More interactive elements

## Newest reviews (15 of 61)

### 3/5 — Save bug

*2026-06-13*

Good game with potential but it will not save the game progress correctly even you you manual save after every time you get down play sooner or later when you log on your progress will not be saved

### 3/5 — 还行

*2026-04-05, version 2.0.18*

挺好玩的但是要给钱

### 3/5 — Translations need work

*2025-08-09, version 2.0.18*

They translated badly from Chinese so in english you struggle to figure things out because the instruction are erroneous.

### 3/5 — Very good - needs work

*2025-02-18, version 2.0.18*

Great game, VERY difficult to find any city for the quests. Need to have a notification on the towns you need to go to as I go cross eyed just trying to read the names that are super small and all very similar. This is a huge frustration. Translation/spelling errors are plenty - best one yet was the typo “fart” instead of “cart” 😂 add the location feature and I’ll give 5 stars.

### 4/5 — Suggestions

*2024-07-24*

Great game, I just think we need more to do with our money. For example, we could buy houses, become leaders of towns, buy different types of stores, buy other firms and take them over, invest in real estate, etc. there should also be more threats to your empire or ways you have to defend it, this would add some more to do. Also we should be able to assign employees and kids to automatically run trade routes for us. This way they could bring in passive income.

### 5/5 — Not free there is a free 3year ingame trial (20-30mins) and a 5$ full game purchase

*2024-07-05*

But for a 5$ mobile game this is really something, there’s a few hours of learning the game’s mechanics but as long as you like the gameplay loop of travelling through “nodes” purchase cheap pixels, sell them expensive, make profit, release happy chemical, repeat, then I can see hundreds of hours of gameplay before you get bored because there’s always rival companies, a goal to achieve 100% global shares, you can make stacked family members to take on your legacy 

the only real issues with the game are that the English translation is mid, mostly legible with the occasional typo/grammatical error, and the user interface isn’t very friendly when you’re starting out however this game is still really good and I am more than satisfied with my purchase

### 4/5 — Translate

*2024-06-06*

Translate this game in French please!!

### 4/5 — UI设计的太小了

*2024-05-07*

右下角的按钮根本用不了，想按都按不到，至于右上角的UI把手指放上去，提示字体都被挡的差不多了

**Developer response:** 可以在设置里调节UI比例

### 4/5 — Great strategy game

*2024-04-30*

It is a very interesting game, if you like business strategy. There are different ways to achieve game goals, and some very realistic scenarios, taking into account trading, employment, family growth, price fluctuations, M&A and technology advancements. I played a lot of strategy games, and this is one of my favorite that kept me interested for hours.  As many mentioned before, the game would benefit from better translations to English, some of the comments are not translated at all, and instructions are limited. I figured out all of it eventually. However, my biggest complaint is that every few min someone dies at fairly early age… It’s depressing to see that many death messages in the game… can’t they just simply retire happily instead?

### 5/5 — Like the game

*2024-03-23, version 2.0.8*

The game is good and was getting interesting but after the 3 year mark (in game) you have to pay and I was willing but my screen for the purchase button is cut off and I can’t click it. If they a add on purchase on App Store then I could keep playing but unfortunately there is so I can’t play any more but recommend to others.

### 4/5 — Coin needs moving

*2024-03-19, version 2.0.8*

I like the game but can’t click the coin on iPhone, the curved screen cuts the corner of the button

### 3/5 — Fun but buggy

*2023-12-31*

It is an easy game to get sucked into but the bugs can completely destroy an hour of work. I had gotten several children, gotten really good workers, and had strong firms. But a bug caused my firms to be restarted, got rid of all of my workers and children, and doubled my monthly expenses. This is a fun game but the bugs make the game frustrating to play.

### 5/5 — Great Game!!!

*2023-12-27, version 2.0.6*

This game is awesome!  It’s free, and has so much to offer.  
Highly recommend if you like trading games!

### 4/5 — 更新后界面和手机不适配

*2023-12-17, version 2.0.4*

更新后界面和手机不适配了，快点修复

### 4/5 — 这个游戏好玩是好玩

*2023-11-23*

游戏有部分bug，就是你没钱了的情况下点击商品购买或者全部购买，商品价格就会不断的飙升，x2倍的飙升，应该是if判断没写好，另一个问题就家族功能点击族谱，里面的子嗣多了不能左右滑动，我的是苹果手机，其他手机不知道会不会希望修复一下，再丰富点其他内容，比如开会员自动获得商誉，我就是开会员了，但是还需要手动不断的点击打工才能获取，还有添加一下其他功能，现在这个太单调了，不过挺好玩的可以消磨时间和看着家族壮大

## Most critical reviews (10 lowest-rated)

### 1/5 — Not even ok

*2025-08-18, version 2.0.18*

This is not free but 2.99 boring game

### 1/5 — I really liked this game

*2024-05-12*

It was a pretty cool game till now I have to pay to continue my progress, I had some pretty good assets but all taken away😔 other than that it’s actually a pretty good game to kill some time (I like that you can trade though out china, even Tibet) cool concepts with the firms and stuff and I like how you can play though your children after you retire, I ain’t paying money for a mobile game though

### 1/5 — HAD potential

*2024-05-01*

It used to be a great game, with a good level of ads and gameplay, but they added a paywall to play more than 3 years. I had a legacy going of 100+ years and now cannot play it, and i can’t even get a discount for being a legacy player. I am disappointed in the money grab technique they have decided to pursue

### 1/5 — Unintelligible game

*2024-01-23*

It took two hours to figure out the first 5 steps of the tutorial when it says go to the stagecoach it means the post office when it it says buy 10 rice at so and so it means bring 10 rice to so and so and I could go on and on it’s just really poorly translated.

### 1/5 — 不适配iPad

*2023-07-31, version 1.1.5*

很多按键超出了iPad屏幕范围

### 1/5 — 太无聊

*2023-06-25, version 1.1.5*

没玩过这么无聊的游戏
Never play a game bored like this

### 1/5 — 玩不了，一购买商品就卡死

*2022-06-27*

玩不了，一购买商品就卡死

**Developer response:** 您好，我们游戏群里的玩家都是游玩正常的，方便通过以下任意您方便的途径联系我们吗？我们看下是什么问题导致了卡死。
QQ 3603597455
QQ群 915990224
微博 @托举的熊猫
邮箱 hiwhale@163.com

### 2/5 — boring game but need money

*2025-04-17, version 2.0.18*

2.99dollars and nothing fun

### 2/5 — Collects too much info

*2023-06-21, version 1.1.5*

Not into sending so much info out

### 2/5 — English translation is pretty bad

*2023-05-18, version 1.1.5*

Total need: free this time
(Item cost to upgrade something)

## Most praised reviews (10 highest-rated)

### 5/5 — Can load earlier saves

*2026-07-30*

I played this game initially when it came out and I loved it, I changed phones and got back the game years later only to realize I can’t access my former files in which I had a whole descendant and everything. It’s quite sad though.

### 5/5 — Really good game

*2025-11-28, version 2.0.18*

I’ve been playing this game non stop for hours now! Great game, there’s lots to do and achieve. I hope there is an update because I’m on generation 5 of my family and already reached max family members. Wish I could continue growing family and upgrading house. But yes, very awesome game.

### 5/5 — Great but work on translating to English

*2025-04-11, version 2.0.18*

It’s very good but many text boxes are not translated to English at all

### 5/5 — restoring purchase

*2024-12-24, version 2.0.18*

its not restoring my purchase

### 5/5 — super fun

*2024-11-23, version 2.0.18*

has a good level of challenge and strategy in it, it’s fun to see how the market changes with each sell it really makes you feel like a roaming merchant

### 5/5 — Hopeful

*2024-10-09*

Best game I’ve found in months. You progress fast enough that you don’t get bored but not so fast that it’s over quick. But I’m worried I’ll have to stop because there is a glitch. Everything that requires 12 or more contribution won’t unlock for me. Even though I have 20+ contribution in most regions

### 5/5 — Great Game Give It A Try

*2024-09-27*

I’ve been playing this for more than 20 hours combined and my god is this game good, some of the reviews I don’t get maybe they don’t like games like this but for me once u get the hang of it, it’s freaking amazing. I would also say DO THE TUTORIAL, it will help u understanding pretty much everything and do the tutorials quest as well. I just wish there were more updates for this game. The last time there was an update to the game was 7 months ago from today (September 26, 2024) overall great game and plz don’t give up on this game and continue to release updates. Shout out to the Devs!

### 5/5 — Great game

*2024-09-08*

I really enjoyed the game. I home there are some new updates.

### 5/5 — Simple but extremely fun

*2024-09-06*

This game has taken a lot of my time in school and I love it a lot
- I am a bit disappointed with the new pay wall that was added but I understand you guys need to make money off of this.

### 5/5 — 菠萝柚王子来的

*2024-07-22, version 2.0.8*

很早之前就在b站上看过这个游戏，无奈steam上游戏太多没抽出空玩。
今年在美国上暑课发现这游戏ipad上也能玩，一发不可收拾，十六个小时没停直接通关了。

游戏做得非常完整，有自己的一套商品机制，除了跑货赚差价之外还有自己的家族系统，可以创造一个自己的名门望族。后期属性都是50真的能感觉到时间的力量。

很好的一款游戏，推荐。

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-08.*