# eCPM, CTR, RPM Calculator — Estimated Earning Calculator

> Estimated Earning Calculator (iPhone/iPad app by Ajay Gorasiya.)

- Source: https://appshunter.io/ios/app/ecpm-ctr-rpm-calculator/id1512643478 (this page in markdown: same URL + `.md`)
- Developer: [Ajay Gorasiya](https://appshunter.io/developer/1455174866)
- Category: Utilities
- Price: $1.99
- Age rating: 4+
- Requires: iOS 11.0 · 10 MB
- Languages: English
- Released: 2020-05-10
- Data updated: 2026-05-14
- User reviews in markdown: https://appshunter.io/ios/app/ecpm-ctr-rpm-calculator/id1512643478/reviews.md

## What is eCPM, CTR, RPM Calculator?

CPM advertisers pay based on how often their ad is shown to users. For example, when you buy 10000 visits with a $2 CPM, you'd end up paying $20 for the whole campaign. With CPC advertising, advertisers pay for actual visits to their site. For example, you may agree on $1.5 CPC and this is how much you'll pay for every single click.

CPM calculator helps you with cost and volume of advertising traffic.
CPM calculator helps compute a basic task for online marketers and publishers.


CPM is shorthand for cost per mile or cost per thousand and is a common measure of volume in advertising.

CPC is cost per click


CPM formula is CPM = 1000 * cost / impressions

CPC = total_cost / number_of_clicks.


## Version history (last 2 releases)

### 1.1 — 2023-08-03

Fix the dark mode issue and improve performance

### 1.0 — 2020-05-10

No release notes.

## Apps similar to eCPM, CTR, RPM Calculator

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [RS Xchange](https://appshunter.io/ios/app/rs-xchange/id1018629772) | 4.7 (36) | Free | Utilities |
| [Dormi App](https://appshunter.io/ios/app/dormi-app/id1380157279) | 4.7 (3) | Free | Utilities |
| [Bear Creek Water Association](https://appshunter.io/ios/app/bear-creek-water-association/id6471010095) | 5.0 (1) | Free | Utilities |
| [Contacts to Excel , PDF , CSV](https://appshunter.io/ios/app/contacts-to-excel-pdf-csv/id1315523858) | 4.6 (14) | Free | Utilities |
| [Ad Revenue Calculator](https://appshunter.io/ios/app/ad-revenue-calculator/id6448646976) | 5.0 (1) | Free | Utilities |
| [MySwisscare](https://appshunter.io/ios/app/myswisscare/id1464529683) | 3.0 (2) | Free | Utilities |

## More apps by Ajay Gorasiya

- [Voice Translator - Live Talk](https://appshunter.io/ios/app/voice-translator-live-talk/id1459734728)
- [Status Video & DP for Whatsapp](https://appshunter.io/ios/app/status-video-and-dp-for-whatsapp/id1460250295)
- [Pinoy - Filipino recipe & food](https://appshunter.io/ios/app/pinoy-filipino-recipe-and-food/id1462722322)
- [LegFit - Leg Workout Trainer](https://appshunter.io/ios/app/legfit-leg-workout-trainer/id1472979904)
- [Currency Converter & Exchange](https://appshunter.io/ios/app/currency-converter-and-exchange/id1478273269)
- [Bible in Spanish](https://appshunter.io/ios/app/bible-in-spanish/id1478734065)

All apps by Ajay Gorasiya: https://appshunter.io/developer/1455174866

---

*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-05-14.*