# e.l.f. Cosmetics and Skincare — Shop makeup & get rewards

> Beauty shopping app with virtual try-on, rewards program, and community features. (iPhone/iPad app by e.l.f. Cosmetics, Inc..)

- Source: https://appshunter.io/ios/app/elf-cosmetics-and-skincare/id1488721704 (this page in markdown: same URL + `.md`)
- Developer: [e.l.f. Cosmetics, Inc.](https://appshunter.io/developer/1488721703)
- Category: Shopping, Lifestyle
- Price: Free
- Rating: 4.90/5 from 39,901 App Store ratings · 1,703 written reviews indexed
- Age rating: 4+
- Requires: iOS 17.0 · 181 MB
- Languages: British English
- Released: 2020-01-02
- Data updated: 2026-08-26
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/elf-cosmetics-and-skincare/id1488721704/reviews.md

## What is e.l.f. Cosmetics and Skincare?

Welcome to the beauty-verse! From viral lip oils to seriously effective skincare, shop the best of beauty for every eye, lip and face in an e.l.f.ing amazing app experience.

Glow wild. This is your space to shop, share, and explore your Holy Grail e.l.f. products. Plus you can discover your new favorite makeup and skincare items with features like Concealer and Foundation Shade Match, and Shoppable Stories.

JOIN OUR BEAUTY SQUAD REWARDS PROGRAM.
Our FREE loyalty program gives you multiple ways to earn points: you can redeem for free products and other OMG rewards. Other perks of being in Beauty Squad:

• Earn points ANYWHERE you shop when you upload your receipt on the app.
• Turn your points into free products, dollars off your next purchase or gift cards from your favorite stores and restaurants like Chipotle, Target, Ulta, Amazon, Walmart, and more.
• Shop the latest drops and sales before anyone else with early access.
• Enjoy a free gift and double points during your birthday month.
• Level up your tier for more exclusive perks like free shipping for Icon members.

BE EXTRA WITHOUT PAYING EXTRA.
Get instant access to gifts with purchase and special offers on makeup and skin care.

TRY OUR UPGRADED SHADE FINDER.
Meet your e.l.f.ing match with the NEW virtual try on tool—only in the app.

E.L.F. SHOPPABLE STORIES.
Stay up to date with the latest drops and discover new holy grails.

FIND YOUR FAVE SHADES WITH VIRTUAL TRY-ON.
Virtually try on all your fave products and find your perfect shade matches.

PLAY GAMES TO EARN POINTS.
We are now offering games as a new way to earn Beauty Squad points! Play our beauty squad-exclusive games in the app and earn points the fun way!

SWIPE TO LIKE.
Swipe right on makeup you love with our beauty app . Discover and explore your favourite clean beauty products with our “Swipe to Like” feature, and build your wishlist.

JOIN BEAUTY SQUAD COMMUNITY.
Connect with fellow Beauty Squad members. Share your looks, explore new trends, and discover tips and tricks from others.

GET INSTANT HELP WHILE SHOPPING IN STORE.
Use the barcode scanner at your favorite retailers to view tutorials and learn all about ingredients.

ALWAYS STAY IN THE KNOW.
Opt in for push and in-app notifications to be the first to know about e.l.f. exclusive offers, new arrivals and upcoming sales.

KEEP TABS ON YOUR E.L.F. ORDER.
Review your order history and track your delivery. Use the store locator to get directions to the nearest store with e.l.f. clean makeup and skincare products.

SHARE THE E.L.F. LOVE.
Find makeup and skincare products & look straight from the product page.

elf. UP! Stay up to date on what’s happening on Roblox’s dynamic tycoon adventure - where you can unleash your creativity as a change maker and become a force for good in the world!

e.l.f. makes the best of beauty accessible to every eye, lip and face. Download the app and we’ll meet you there.

## Key features

- Virtual try-on for makeup shades
- Beauty Squad rewards program
- Shoppable stories and new arrivals
- Barcode scanner for in-store info
- Community features to share looks
- Games to earn loyalty points

## What do users think of e.l.f. Cosmetics and Skincare?

Overall sentiment: neutral

**Pros**

- 👍 Easy to navigate
- 🎨 Virtual try-on feature
- 💰 Affordable products
- 🏆 Rewards program
- 🚚 Fast shipping
- 🌱 Cruelty-free products
- 👌 High-quality products
- 📦 Cute packaging

**Cons**

- 🐛 Glitchy and slow app
- 🔑 Frequent log-outs and login issues
- 🛒 Items disappearing from cart
- 🤔 Confusing checkout process
- 📊 Unreliable order tracking
- 🚫 Inability to cancel orders
- 💩 Poor customer service

**Commonly reported bugs**

- Constant app crashes and freezes
- Incorrect product information and availability
- Unreliable receipt scanning for rewards
- Inconsistent user experience across platforms

**Most requested features**

- Ability to save wishlist items
- Faster and more responsive app
- Seamless integration between app and website
- Improved order management and tracking
- More personalized product recommendations

## Recent user reviews (10 of 1,703)

All indexed reviews: https://appshunter.io/ios/app/elf-cosmetics-and-skincare/id1488721704/reviews.md

### 5/5 — The best

*2026-08-21, version R35*

I love all your prices and products

### 5/5 — In love

*2026-08-19, version R34*

Lately I’ve been obsessed with elf products especially the cream products on the cheeks they are close to high end quality. I’m also happy about the bonus points.

### 5/5 — Still affordable

*2026-08-16, version R34*

I remember when their products were $1. Love that they’ve grown. And still have the products at an affordable price

### 5/5 — It’s all good now

*2026-08-15, version R34*

At first there was trouble storing my debit card but after speaking to amazing customer service I refreshed page and order went through with no problems!  Haven’t had any issues since!  Thank you Elf for wonderful products and awesome customer service!

### 1/5 — No free bday gifts 😭

*2026-08-02, version R33.1*

Lame asses. They literally make you redeem YOUR OWN points to get your bday gift 💀”free bday gift”

### 1/5 — Stores locations

*2026-07-31, version R33.1*

I love elf’s products but it sucks that they removed them from my daily stores I hate having to pay extra online plus the shipping when I used to pay less but get more products! I was so disappointed that the took out my holy hydrant daily cleanser face wash I need it back in the stores!!😫🥲

### 5/5 — Top Tier

*2026-07-29, version R33.1*

I’ll be 70 in a few months. Been using Elf for a couple years now. Elf matches or beats high end cosmetics. Got tired of paying for packaging and disappointment. Some may be under the impression Elf is geared towards the young. WRONG!

### 5/5 — Love e.l.f.

*2026-07-23, version R32*

I have just discovered e.l.f. and loving all the choices and high quality.

### 5/5 — Customer Service

*2026-07-20, version R32*

Aside from loving their products, when I came to them with an issue regarding the delivery service, they went above and beyond, offering to replace damaged items when it wasn’t their fault. Great company with great products!

### 4/5 — Elf is such a great company

*2026-07-18, version R32*

I’m so happy they
Got 
Keep up w new products
With out charging a fortune
Thanks Elf we all cannot
Buy 40$ lipsticks

## Frequently asked questions about e.l.f. Cosmetics and Skincare

### What does the e.l.f. Cosmetics and Skincare app do?

The app allows users to shop for a wide variety of makeup and skincare products. It features tools like a virtual try-on for shade matching, shoppable stories for discovering new items, and a loyalty program for earning rewards.

### What are the key features of the app?

Key features include a virtual try-on tool to test makeup shades, the Beauty Squad rewards program for earning points and exclusive perks, shoppable stories to discover new products, a barcode scanner for in-store information, and community features to connect with other users.

### Is the app free to use?

Yes, the app is free to download and use. While the app itself is free, it offers in-app purchases for products and has a free loyalty program that provides various ways to earn points and rewards.

### What kind of rewards can I get with the Beauty Squad program?

The Beauty Squad program allows you to earn points by shopping, uploading receipts, and playing games. These points can be redeemed for free products, discounts on future purchases, or gift cards to popular retailers and restaurants.

### How can I find the right shade of makeup using the app?

The app offers an upgraded shade finder with a new virtual try-on tool. This feature allows you to virtually try on all your favorite products to find your perfect shade matches before making a purchase.

## Version history (last 5 releases)

### R35 — 2026-08-20

Bug fixes and improvements.

### R34 — 2026-08-05

Bug fixes and improvements.

### R33.1 — 2026-07-24

Bug fixes and improvements.

### R33 — 2026-07-23

Bug fixes and improvements.

### R32 — 2026-07-08

Bug fixes and improvements.

## Apps similar to e.l.f. Cosmetics and Skincare

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Sephora US: Makeup & Skincare](https://appshunter.io/ios/app/sephora-us-makeup-and-skincare/id393328150) | 4.9 (425,780) | Free | Shopping |
| [Ulta Beauty: Makeup & Skincare](https://appshunter.io/ios/app/ulta-beauty-makeup-and-skincare/id561930308) | 4.9 (2,388,690) | Free | Shopping |
| [IPSY: Personalized Beauty](https://appshunter.io/ios/app/ipsy-personalized-beauty/id1016673544) | 4.8 (224,593) | Free | Shopping |
| [PINK—Clothing, Beauty & More](https://appshunter.io/ios/app/pinkclothing-beauty-and-more/id463630399) | 4.8 (915,300) | Free | Shopping |
| [Bath & Body Works \| B&BW](https://appshunter.io/ios/app/bath-and-body-works-b-and-bw/id1256027729) | 4.9 (1,941,406) | Free | Shopping |
| [Target: Shop. Style. Save.](https://appshunter.io/ios/app/target-shop-style-save/id297430070) | 4.9 (6,856,630) | Free | Shopping |

## More apps by e.l.f. Cosmetics, Inc.

- [PLANET CABO 2024](https://appshunter.io/ios/app/planet-cabo-2024/id6475752304)

All apps by e.l.f. Cosmetics, Inc.: https://appshunter.io/developer/1488721703

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-26.*