# e.l.f. Cosmetics and Skincare — user reviews > 1,703 indexed App Store user reviews of e.l.f. Cosmetics and Skincare by e.l.f. Cosmetics, Inc., rated 4.90/5 from 40,032 ratings. - Source: https://appshunter.io/ios/app/elf-cosmetics-and-skincare/id1488721704/reviews - App overview in markdown: https://appshunter.io/ios/app/elf-cosmetics-and-skincare/id1488721704.md - Rating breakdown: 5★ 36,652 · 4★ 2,389 · 3★ 470 · 2★ 190 · 1★ 331 ## What do users think of e.l.f. Cosmetics and Skincare? Overall sentiment: neutral **Pros** - 👍 Easy to navigate - 🎨 Virtual try-on feature - 💰 Affordable products - 🏆 Rewards program - 🚚 Fast shipping - 🌱 Cruelty-free products - 👌 High-quality products - 📦 Cute packaging **Cons** - 🐛 Glitchy and slow app - 🔑 Frequent log-outs and login issues - 🛒 Items disappearing from cart - 🤔 Confusing checkout process - 📊 Unreliable order tracking - 🚫 Inability to cancel orders - 💩 Poor customer service **Commonly reported bugs** - Constant app crashes and freezes - Incorrect product information and availability - Unreliable receipt scanning for rewards - Inconsistent user experience across platforms **Most requested features** - Ability to save wishlist items - Faster and more responsive app - Seamless integration between app and website - Improved order management and tracking - More personalized product recommendations ## Newest reviews (18 of 1,703) ### 4/5 — Elf is such a great company *2026-07-18, version R32* I’m so happy they Got Keep up w new products With out charging a fortune Thanks Elf we all cannot Buy 40$ lipsticks ### 2/5 — What the heck *2026-07-10, version R32* Why is there a banner asking me to view the production the ELF app, that I WAS reading the banner on? Your website it way too slow and I only use the app. So weird. ### 5/5 — Best dupes ever!! *2026-07-07, version R31* Love all e.l.f products and the app is so kind(lol)! ### 2/5 — good *2026-07-07, version R31* a bit slow sometimes but overall ok ### 5/5 — Elf love *2026-06-29, version R31* Great value ### 4/5 — Back and Forth and Back and Forth *2026-06-27, version R31* I add items to my cart because I am thinking about purchasing them, After I am done perusing, I go into my cart and decide if it’s something I need or want in a different color. It took me a long time to see the “edit” on the top of the page, click on the red “-“ and click on “delete.” Ok, so that removes the item. Then I have to find it again to order it in a different color. Oy! ### 3/5 — Stock management *2026-06-26, version R31* I use ELF and love the products but find it so frustrating how often they run out of stock of the things I use the most. Surely this shouldn’t be an issue every time I try to order? ### 5/5 — Great *2026-06-18, version R30.1* You get so many point and reward for great products! ### 5/5 — Products *2026-06-14, version R30.1* I recently tried e.l.f. Cosmetics and was pleasantly surprised by the quality and affordability of their products. The makeup applies smoothly, lasts throughout the day, and offers results comparable to many higher-end brands. I especially appreciate that e.l.f. is cruelty-free and offers a wide variety of products for different skin types and beauty needs. Great quality at a reasonable price makes e.l.f. a brand I would definitely recommend to others. ### 5/5 — 🫶🩷❤️🧡💛💚🩵💙💜💖 *2026-06-11, version R30.1* Love it so much ### 5/5 — Kind of frustrating…. *2026-06-09, version R30* Love the product, but whatever has been done to the app, not so much. As an ICON customer I could not use my points, and was not offered the usual choice of a mini. ### 5/5 — Love this app *2026-06-09, version R30* So easy to navigate. Love that there is a virtual try on option. Even has cool games to play. I’ve never seen a makeup app have that unique feature. Earn points and the more you earn, the more you can get! ### 5/5 — BEST APP *2026-06-04, version R30* This is the best app EVER ### 5/5 — Great experience *2026-06-03, version R30* Great app. Easy to explore stuff and check out ### 3/5 — Need to title products *2026-05-31, version R29* I have been using this app for a few years and I remember there used to be titles for each of the products which made it easier for me to find. Nowadays, it just lists the price of the product in the rating and I can’t see the photos because I’m visually impaired. I also see with the part with accessibility on here that elf is not sure what accessibility features work or not. It needs to be accessible for me to be able to shop with voice and work just fine and I wish it was not a guessing game when I’m trying to search for different products and know which ones which based on the price itself. I could be adding the product that I need or may not need by accident. So please put names to the products like in the past and I remembered that someone who was visually impaired was part of a campaign to make things more accessible, and it feels like it got thrown out the window after that campaign. I still love the product though! The concealer is still one of my top favorites. ### 3/5 — Keeps crashing *2026-05-29, version R29* It’s up to date but keeps crashing every time after closes the app. ### 5/5 — Great Brand *2026-05-27, version R29* This brand keeps me confident in my makeup all day long ### 5/5 — Love elf *2026-05-24, version R29* Great products at good prices! Prompt delivery and excellent customer service ## Most critical reviews (10 lowest-rated) ### 1/5 — No free bday gifts 😭 *2026-08-02, version R33.1* Lame asses. They literally make you redeem YOUR OWN points to get your bday gift 💀”free bday gift” ### 1/5 — Stores locations *2026-07-31, version R33.1* I love elf’s products but it sucks that they removed them from my daily stores I hate having to pay extra online plus the shipping when I used to pay less but get more products! I was so disappointed that the took out my holy hydrant daily cleanser face wash I need it back in the stores!!😫🥲 ### 1/5 — Not working *2026-05-13, version R29* Not able to log in. Can log in fine on the website but app doesn’t accept my password I want to earn reward points by accessing the app but it’s not working ### 1/5 — App glitching a lot lately *2026-05-13, version R29* App has been having issues even with others I have talked to ### 1/5 — Crashes *2026-04-01, version R29* The app crashes a lot and freezes up ### 1/5 — Disappointing *2026-03-29, version R23.0.2* I loved this app when I first downloaded it, I love elf products and still do but recently I’ve been disappointed as the app no longer works. Not all elf products are available in stores to allow purchase and now choosing elf has become harder for those who don’t want to waste money upgrading phones when their current ones aren’t broken. With an ever disposable society & increasing living costs learning that the app no longer supports older phones has been disappointing to say the least. ### 1/5 — Won’t let me sign in *2026-02-06, version R26* I’ve downloaded and redownloaded multiple times and it just won’t let me sign in so I can’t use the app ### 1/5 — Can't log in *2026-02-06, version R26* Just downloaded the app and I can't even log in. Kept complaining that my password needed 8 characters minimum, a special symbol, and a number (NOTE: I was NOT trying to create an account, I was trying to sign in to my existing sccount). So I changed my password, tried again, got the same message. Closed the app, reopened it, tried to log in again, and instead I'm getting an error saying the operation couldn't be completed "system(-25291)" Don't know what that means. But I would like to log in to my account. ### 1/5 — Trouble singing in on the app *2026-02-05, version R26* I’m having trouble singing into the app I have an account with them and I have tried changing my password ### 1/5 — Begging for help *2026-02-04, version 25.1* I have been begging since July 2024 for someone to look into my app order history. I can’t go back and reorder or see anything that I have ordered since that time. None of my history is on there and I think my beauty squad history is all jacked up too. I get zero value from using the app ## Most praised reviews (10 highest-rated) ### 5/5 — The best *2026-08-21, version R35* I love all your prices and products ### 5/5 — In love *2026-08-19, version R34* Lately I’ve been obsessed with elf products especially the cream products on the cheeks they are close to high end quality. I’m also happy about the bonus points. ### 5/5 — Still affordable *2026-08-16, version R34* I remember when their products were $1. Love that they’ve grown. And still have the products at an affordable price ### 5/5 — It’s all good now *2026-08-15, version R34* At first there was trouble storing my debit card but after speaking to amazing customer service I refreshed page and order went through with no problems! Haven’t had any issues since! Thank you Elf for wonderful products and awesome customer service! ### 5/5 — Top Tier *2026-07-29, version R33.1* I’ll be 70 in a few months. Been using Elf for a couple years now. Elf matches or beats high end cosmetics. Got tired of paying for packaging and disappointment. Some may be under the impression Elf is geared towards the young. WRONG! ### 5/5 — Love e.l.f. *2026-07-23, version R32* I have just discovered e.l.f. and loving all the choices and high quality. ### 5/5 — Customer Service *2026-07-20, version R32* Aside from loving their products, when I came to them with an issue regarding the delivery service, they went above and beyond, offering to replace damaged items when it wasn’t their fault. Great company with great products! ### 5/5 — The best skin care company! *2026-07-16, version R32* They make shopping for skin care and makeup fun, the prices are great, and the products are the best I have ever used! ### 5/5 — Love 😍 *2026-07-10, version R32* I have been an elf fan since the beginning and the products just keep getting better and better. The app is amazing. The rewards program is amazing. thank you. ### 5/5 — Save money, save your skin, save animals from testing! *2026-07-09, version R32* I’ve loved ELF products for years and they just get better! Excellent value. Beautiful products. No animals harmed. What more could you ask for?! --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-08.*