# FABU: Self Care & Wellness — Mood Tracker, AI Habit Builder

> AI-powered self-care app for mood tracking, habit building, and emotional wellbeing. (iPhone/iPad app by ZIRAFIT LIMITED.)

- Source: https://appshunter.io/ios/app/fabu-self-care-and-wellness/id6476008590 (this page in markdown: same URL + `.md`)
- Developer: [ZIRAFIT LIMITED](https://appshunter.io/developer/1536929646)
- Category: Lifestyle, Health & Fitness
- Price: Free with in-app purchases
- Rating: 4.50/5 from 891 App Store ratings · 73 written reviews indexed
- Age rating: 12+
- Requires: iOS 15.6 · 84 MB
- Languages: American English, German (Germany), Italian, European Spanish, Ukrainian
- Released: 2024-05-30
- Data updated: 2026-08-27
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/fabu-self-care-and-wellness/id6476008590/reviews.md

## What is FABU?

Track your mood, build better habits, understand your emotions, and take care of your mental wellbeing with FABU — your Self-Care & Wellness Companion.
FABU combines a powerful mood tracker, AI habit builder, and personalized daily plan to help you grow step by step with the support of your personal Pet Care Friend.

A self-care and wellness app designed to help you track your mood, build healthy habits, and improve your daily routine.

Meet Your Pet Care Friend
At the heart of FABU is your Pet Care Friend — a supportive companion that grows with your progress.
As you track your mood, complete daily tasks, and build healthier habits, your companion evolves alongside you. Celebrate your wins together and stay motivated as your journey unfolds.
You can customize your mascot, choose outfits, and make it truly your own — turning your self-care routine into an engaging and rewarding experience.

AI-Powered Habit Builder
Creating new habits can feel overwhelming. FABU simplifies the process with an AI-powered habit builder that helps you stay consistent and focused.
The app intelligently suggests tasks and routines designed around your goals, helping you gradually build habits that support your wellbeing and everyday balance.

Personalized Daily Plan
Stay consistent with a Daily Plan tailored specifically for you.
Your plan adapts to your goals, mood, and energy level, creating a clear structure for your day and helping you develop healthy routines step by step.

Mood Tracker & Emotional Insights
FABU works as a powerful mood tracker that helps you better understand your emotional patterns.
Track how you feel in a simple mood calendar and review your emotions over time. Discover what influences your mood and gain deeper insight into your wellbeing.

Support When Stress Appears
Stress and uncertainty are part of everyday life — but you don’t have to face them alone.
The Act feature offers quick grounding actions and simple self-care exercises designed to help you calm your mind and regain balance whenever you need support.

Tools for Self-Care & Personal Growth
FABU combines practical wellness tools designed to help you stay consistent and improve your wellbeing:
- mood tracking and emotional insights
- AI-powered habit building
- personalized daily plans
- breathing exercises for stress relief
- positive affirmations for motivation
- progress tracking with your Pet Care Friend

You’ll also find a dress-up section where you can personalize your companion and express your style as your journey continues.

Create habits that support your wellbeing, understand your emotions, and grow together with your Pet Care Friend.

Download FABU today and start building a healthier daily routine.

Subscription note:
In FABU you can use a subscription option. As a rule, AppStore renews subscriptions at least 24 hrs before the current period end date. To find all the information on managing the subscriptions billed through Apple, please go to your iTunes account. Please note that subscriptions are canceled through iTunes/Apple account settings, not through the FABU app. The subscription (as well as the free trial period) can be canceled any time but at least 24 hrs before the end date of the current period.

Privacy Policy: https://fabu.care/privacy-policy
Terms of Service: https://fabu.care/terms-and-conditions
Subscription Terms: https://fabu.care/subscription-terms

Support: support@fabu.care

## Key features

- Mood tracking and emotional insights
- AI-powered habit builder
- Personalized daily plans
- Virtual pet companion
- Stress relief exercises
- Positive affirmations

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Yearly premium access trial | $69.99 | per year |
| Quarterly Sale Offer | $29.99 | per 3 months |
| Yearly trial premium access | $89.99 | per year |
| Yearly Plan Trial | $119.00 | per year |
| Weekly Extended Trial Access | $9.99 | per 7 days |
| Monthly Trial Plan | $24.99 | per month |
| Monthly access | $19.99 | per month |
| Weekly Exclusive Access | $8.99 | per 7 days |
| Monthly Exclusive Access | $19.99 | per month |
| Yearly trial subscription | $59.99 | per year |
| Weekly premium subscription | $7.99 | per 7 days |
| Yearly  premium subscription | $59.99 | per year |
| Fabu Premium Offer | $6.99 | per 7 days |
| Quarterly Premium Plan | $19.99 | per 3 months |
| Quarterly Access | $49.99 | per 3 months |
| Weekly Premium Access | $6.99 | per 7 days |
| Quarterly Premium | $39.99 | per 3 months |
| Weekly Premium | $6.99 | per 7 days |
| Yearly Exclusive Access | $99.99 | per year |
| Weekly Premium Offer | $5.99 | per 7 days |

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Self-Care Habits | $4.99 | one-time |
| Anxiety Relief Templates | $2.99 | one-time |
| 42-DAY Procrastination Challenge | $4.99 | one-time |


## What do users think of FABU?

Overall sentiment: negative

**Pros**

- 🌟 Helpful for mental health
- 💡 Unique fashion-based mood tracking
- 👍 Stylish and user-friendly interface

**Cons**

- 💰 Expensive subscription
- 🔒 Difficult to cancel subscription
- 🤖 Misleading advertisements
- 🚫 Limited customization options
- 📦 Lack of diverse avatar options

**Commonly reported bugs**

- Freezing issues after app updates
- Inability to access account/subscription management
- Continued charges after cancellation

**Most requested features**

- More level progression options
- Ability to add custom tasks
- Improved mood tracking with neutral option
- Better integration of archetype/element assessments

## Recent user reviews (10 of 73)

All indexed reviews: https://appshunter.io/ios/app/fabu-self-care-and-wellness/id6476008590/reviews.md

### 1/5 — Don’t look for your money back on their guarantee

*2026-06-16*

Thought I’d try it and found out it is as piddly, pokey and screen time intensive as other ones.  I thought this one may be more streamlined, wrong.  I figured it out in less than 24 hrs that I wasn’t interested not was I going to ‘do’ their program so I requested refund with explanation and was denied.  

Quick response time to my requests but their responses were all ‘copy-paste’ of same thing they said in prior email. 

Apparently for the 30 day guarantee  … you have to request refund before 30 days is up AND yet complete journal plus do the other 20 things everyday for the full 30 days … then maybe they will REVIEW your request to get money back.  I told them to keep it.  

Not impressed.

**Developer response:** Thank you for taking the time to share your experience. We're sorry to hear that FABU didn't meet your expectations.

We understand your frustration regarding the refund process. Our team reviews each request individually according to the terms of our refund policy, and we always aim to handle every case as fairly as possible.

Your feedback about the program experience and the clarity of our guarantee has been shared with our team. We truly appreciate your comments, as they help us improve both our product and the support experience.

Thank you for giving FABU a try.

### 5/5 — If ADHD requires seeking help, this app is for you.

*2026-06-10*

I have been using it for three months. I was depressed to the point of barely getting out of bed, with children, home stuff, husband, and work on the line… yet, little by little the prompts helped me find a north again. I’m a work in progress but i take my meds, breathe, do my affirmations and mind my appearance a lot more often. Also, their customer service is really helpful and responsive if you ever need them. Thrilled with this app. Has made a real difference. **Do not confuse it with Fabulous (another “getting things done” type of App for neurodivergent people, which is hard to navigate, cluttered, and complicated) - I used it for about a month and went back to Fabu. Don’t hesitate to try Fabu. It’s worth it. It’s easy, and it works!

**Developer response:** Thank you so much for sharing your experience with FABU. Your thoughtful review truly means a lot to us.

We're honored to hear that FABU has helped you build positive habits and supported you on your journey. Knowing that our prompts, affirmations, and overall experience have made a meaningful difference is incredibly rewarding for our team.

Thank you for your kind words about our support team as well. We're grateful to have you as part of the FABU community, and we wish you all the best as you continue your journey. 💙

### 1/5 — Charges you even though you cancelled the subscription MONTHS AGO!!

*2026-06-10, version 5.4.3*

I don’t even use this service and they charge me $29 a month despite canceling in March. Don’t get hooked!!

### 1/5 — Billing Errors, App Glitches, and No Customer Service

*2026-06-09, version 5.4.3*

I cannot recommend this app.

UPDATE. Per Fabu’s response to this review, I emailed them on 6/3, followed up on 6/5, and again on 6/9. STILL NO RESPONSE FROM THE DEVELOPER’S SUPPORT. I used the email they provided which is the same one on the app. 

My experience started with billing issues and was made worse by a complete lack of customer support. When I signed up, I was charged $9.99 for a one-week trial. While completing my profile, I was prompted to purchase a yearly membership for $79.99. I agreed because the app states that users can receive a full refund after a 30-day trial period if they actively use the app daily, including journaling.

I contacted support via the app to the email that the developer constantly refers bad reviews to, to clarify whether my membership term would include the week I had already paid for, but I never received a response. Then, after only one week, I was charged an additional $39.99 for a monthly membership while also having an active annual membership. I immediately contacted support again and received no response.

Unfortunately, the problems didn’t stop there. I reported multiple technical issues through the app, including:

* Repetitive affirmations and activities being shown repeatedly
* Quizzes repeating instead of advancing to new content
* Quizzes failing to load and prompting me to retake assessments that produced the same results
* Recommendations appearing in a language I don’t speak or understand
* A glitch that erased my streak count

Not a single support request has been answered.

Even if the technical and billing issues didn’t exist, I would still find the app disappointing. The content is extremely repetitive and lacks depth. Many of the educational sections are so basic that I was able to answer the quiz questions correctly without reading the material. I don’t need an app reminding me every day to press my palms together, stretch my fingers, turn my head with intention, or read nearly identical affirmations over and over again.

Between the duplicate charges, unresolved technical issues, and complete absence of customer support, this has been the most frustrating and overpriced app experience I’ve ever had.

### 1/5 — Horrible

*2026-06-06*

I can’t use the app and because it is stuck on the download your guide book page I also cannot cancel the subscription so I am about to get charged an unknown amount for a worthless app subscription and the customer support is not helping

**Developer response:** Hi! We're so sorry to hear you're having trouble getting through the setup — that's definitely not the experience we want for you.

We'd love to help you get it sorted! Could you reach out to us at support@fabu.care with a bit more detail about where exactly you're getting stuck? Any screenshots or a short description of what's happening would be super helpful so we can look into it right away.

Thanks for letting us know — we really appreciate it and hope to get this fixed for you soon! 🐾

### 1/5 — Fraud- Awful Customer Care

*2026-06-01*

I never signed up for this app. I was supposed to have a seven day free trial and they kept charging me despite numerous emails to their customer service, which is the only way to contact them to get them to stop to no avail.  If this was a reputable business, they would not make it so difficult for people to contact them and they wouldn’t be fraudulently charging. Accounts they’re not authorized to.

**Developer response:** Hi Jiminy, we're very sorry to hear about your experience, and we want to address this directly.
Being charged for a subscription you didn't sign up for — and then not being able to get help — is something we take extremely seriously. We never want any user to feel ignored or treated unfairly, and we completely understand why this feels unacceptable.
Please contact us at support@fabu.care with the email address associated with your account. We will personally investigate the charges and, if confirmed, issue a full refund. Your case will be handled as a priority.

### 5/5 — Newbie

*2026-05-25, version 5.3.1*

I’m just starting out and have big expectations

### 3/5 — Was working on my phone

*2026-05-20, version 5.3.1*

I was having a great time working with this program. It was helping me manage my PTSD. I can’t get it to return.

### 2/5 — I Wish I could Like it

*2026-05-17*

I love the idea of this, but I wish I could edit the tasks. I don’t want to do the ones that are automatically on there. I’ve searched the app for a way to but I can’t seem to find it.

**Developer response:** Hi there! Thank you so much for your feedback — we really appreciate you taking the time to share it! 🙏
We're happy to let you know that this option actually exists — though in a slightly limited form for now. At the moment, you can't remove the tasks that are sent to your plan automatically, but you can create your own custom task — with your own text, icon, and color — in the "Add New Tasks or Goals" section. It's a great way to personalize your experience!
We'd also love to send you a step-by-step guide on how to do this. Just write us at support@fabu.care and we'll walk you through it right away!
Thanks again for being with us 💛

### 1/5 — Scam

*2026-05-16, version 5.3.1*

Trying to cancel for two months. Wanted me to pay  for a letter to cancel.  Very basic app with exercises designed for ultimate beginners.  Very unhappy.

## Frequently asked questions about FABU

### What does FABU do?

FABU is a self-care and wellness app designed to help you track your mood, build healthy habits, and improve your daily routine. It offers an AI-powered habit builder, personalized daily plans, and a virtual pet companion that evolves with your progress.

### What are the key features of FABU?

Key features include mood tracking with emotional insights, an AI-powered habit builder that suggests tasks, personalized daily plans tailored to your goals and energy levels, and a customizable virtual pet companion. The app also provides stress relief exercises and positive affirmations.

### How much does FABU cost?

FABU is free to download and use, with options for in-app purchases and a subscription model. Subscription details and management are handled through your device's app store account.

### What is the Pet Care Friend feature?

The Pet Care Friend is a virtual companion within FABU that grows and evolves as you track your mood and build habits. You can customize its appearance and outfits, making your self-care journey more engaging and rewarding.

### How does the AI habit builder work?

The AI-powered habit builder simplifies the process of creating new habits by intelligently suggesting tasks and routines based on your goals. This helps you stay consistent and focused on building habits that support your wellbeing and balance.

## Version history (last 5 releases)

### 6.0.0 — 2026-08-20

Your personal coach is here - a completely new feature. Talk things through whenever you need it, switch coaches any time, or pick up right where you left off, now with voice input. Plus three brand-new courses and a fresh new look. Don't keep your calmest chapter waiting.

### 5.7.1 — 2026-08-03

Your daily check-in just got smarter. Tell us how you really feel — your sleep, energy, stress, and what's on your mind — and your plan adapts to you. We've smoothed the check-in flow and fixed bugs so your day loads faster and fits your mood. Open the app and feel the difference.

### 5.7.0 — 2026-07-29

Your daily check-in just got smarter. Tell us how you really feel — your sleep, energy, stress and what's on your mind — and your plan adapts to you. We've smoothed the check-in flow and fixed bugs so your day loads faster and fits your mood. Open the app and feel the difference.

### 5.6.3 — 2026-07-23

Your daily plan just got smarter! It now adapts to how you feel each morning, so every task fits your mood and goals. We added new self-care goals like building healthy relationships and feeling confident. Plus, your mascot has a fresh wardrobe with new outfits to unlock! Enjoy updated self-discovery tests and a smoother experience overall.

### 5.6.2 — 2026-07-13

Your daily plan just got smarter! It now adapts to how you feel each morning, so every task fits your mood and goals. We added new self-care goals like building healthy relationships and feeling confident. Plus, your mascot has a fresh wardrobe with new outfits to unlock! Enjoy updated self-discovery tests and a smoother experience overall.

## Apps similar to FABU

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Mood Tracker: My Journal Diary](https://appshunter.io/ios/app/mood-tracker-my-journal-diary/id6473817855) | 4.0 (26) | Free | Lifestyle |
| [Daily Mood Tracker - Self Care](https://appshunter.io/ios/app/daily-mood-tracker-self-care/id1643932633) | 4.7 (55) | Free | Lifestyle |
| [Daylio Journal - Mood Tracker](https://appshunter.io/ios/app/daylio-journal-mood-tracker/id1194023242) | 4.8 (61,196) | Free | Lifestyle |
| [Moody: Mood Tracker & Journal](https://appshunter.io/ios/app/moody-mood-tracker-and-journal/id1402824590) | 4.3 (720) | Free | Lifestyle |
| [Kids Emotions](https://appshunter.io/ios/app/kids-emotions/id1447770617) | 4.2 (89) | Free | Lifestyle |
| [Tochi - Mood Tracker Journal](https://appshunter.io/ios/app/tochi-mood-tracker-journal/id1577661905) | 4.7 (843) | Free | Lifestyle |

## More apps by ZIRAFIT LIMITED

- [SUITSME: Dress Up Fashion Game](https://appshunter.io/ios/app/suitsme-dress-up-fashion-game/id1536929374)

All apps by ZIRAFIT LIMITED: https://appshunter.io/developer/1536929646

## Related topics

[fabu](https://appshunter.io/ios/topics/fabu) · [self care companion](https://appshunter.io/ios/topics/self-care-companion) · [mannequinn](https://appshunter.io/ios/topics/mannequinn) · [free self care tracker](https://appshunter.io/ios/topics/free-self-care-tracker)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-27.*
