# Face it – AI Growth Coach — Confront your anxiety. > AI personal growth coach for overcoming hesitation, overthinking, and procrastination. (iPhone/iPad app by Sergej Markwart (NRW).) - Source: https://appshunter.io/ios/app/face-it-ai-growth-coach/id6748347064 (this page in markdown: same URL + `.md`) - Developer: [Sergej Markwart (NRW)](https://appshunter.io/developer/1808421953) - Category: Health & Fitness, Lifestyle - Price: Free with in-app purchases - Rating: 5.00/5 from 8 App Store ratings · 8 written reviews indexed - Age rating: 17+ - Requires: iOS 18.4 · 26 MB - Languages: English, French, German, Spanish - Released: 2025-08-04 - Data updated: 2026-08-01 - Monetization: freemium - User reviews in markdown: https://appshunter.io/ios/app/face-it-ai-growth-coach/id6748347064/reviews.md ## What is Face it? Face it — Direct Personal Growth Coaching Hesitation. Overthinking. Procrastination. Most apps try to comfort you. Face it challenges you — because growth comes from facing what holds you back. What is Face it? A direct AI coach for personal development. No sugarcoating. No empty comfort. Honest, constructive conversations that challenge the thinking patterns keeping you stuck. How it works: Chat with an AI coach that reflects your patterns back to you — directly, but always supportively Get real-time feedback on hesitation, overthinking, and avoidance Take on daily challenges matched to your personal growth areas Track your progress with streak building and anxiety reduction insights Reflect with personalized journal prompts tailored to your journey What makes Face it different: Your AI coach learns your patterns, excuses, and triggers — and remembers them A personal Fear Profile evolves as you grow, making every conversation more relevant Reality Check: free grounding support and breathing exercises whenever you need them — no subscription required Insights dashboard showing your recognized patterns and breakthrough moments Who it's for: People caught in cycles of hesitation or overthinking Procrastinators ready to move past analysis paralysis Anyone who values honest feedback over false comfort Those seeking direct guidance for personal development Getting started: How to start: 3 days of free full access to everything — AI coaching, your personal 4-week plan, challenges and the SOS breathing mode. Monthly or yearly plans afterwards, cancel anytime. Face it is a personal development coaching tool for self-improvement purposes. It is not a substitute for professional therapy or medical advice. If you are in crisis, please reach out to a qualified professional. Terms of Use: https://mindcom.io/terms-of-service ## Key features - Direct AI coaching conversations - Real-time feedback on avoidance - Daily personal growth challenges - Progress tracking and insights - Personalized journal prompts - Evolving Fear Profile - Grounding support and breathing exercises ## Pricing and in-app purchases Base price: Free. **Subscriptions** | Subscription | Price | Period | | --- | --- | --- | | Face it! Monthly | $8.99 | per month | | Face it! Yearly | $49.99 | per year | | Face it Pause Monthly | $8.99 | per month | | Face it Yearly | $49.99 | per year | ## Recent user reviews (8 of 8) All indexed reviews: https://appshunter.io/ios/app/face-it-ai-growth-coach/id6748347064/reviews.md ### 5/5 — Great Motivation and Accountability *2026-03-02* Face it is an app that keeps me accountable when I want to procrastinate. The fear-facing challenges are practical and encouraging. I appreciate the positive reinforcement and clear progress tracking. It’s helped me step outside my cọmfort zone and actually cọmplete goals I used to delay constantly. ### 5/5 — Helps Me Take Action Every Day *2026-02-27* What I love about Face it is how it pushes me gently but consistently. Instead of ignoring uncọmfortable tasks, I now approach them with a plan. The app helps you confront your fears while tracking your progress. It’s becọme part of my daily routine and has improved both my productivity and mindset. ### 5/5 — Simple Idea, Big Impact *2026-02-24* Face it is an app designed to help you confront your fears and procrastination, and it does exactly that. The interface is clean and easy to use. I like how it breaks big fears into smaller, actionable steps. I’ve noticed real improvement in my confidence and time management. ### 5/5 — Finally Beating Procrastination *2026-02-22* I downloaded Face it hoping for a small boost, but it delivered much more. This app helps you confront your fears in a structured and manageable way. The daily challenges are motivating without being overwhelming. I feel more productive and less anxious about difficult tasks. Great tool for personal growth. ### 5/5 — A Powerful Push to Face My Fears *2026-02-20* Face it is an app that truly helps you confront your fears and stop procrastinating. The exercises are simple but effective, and the reminders keep me accountable. I’ve started tackling tasks I used to avoid for weeks. It feels empowering to finally take action instead of overthinking. Highly recọmmend for anyone who struggles with avoidance. ### 5/5 — Felt like it knew me. *2025-08-06* It was weirdly accurate. I’ve been dealing with anxiety and feeling stuck, and it said something like “you’re not waiting to feel ready, you’re avoiding discọmfort.” I actually teared up. That line stayed with me all day. ### 5/5 — It actually helped me do stuff. *2025-08-05* I usually don’t leave reviews, but this one deserves it. I’ve been stuck for months and tried everything – this app kind of snapped me out of it. It’s harsh, yeah. But somehow it worked. ### 5/5 — Actually changed my life. No cap. *2025-08-05* I’ve tried like… everything. This app is the first thing that didn’t try to be my emotional support hamster. It just told me the truth. Brutally. Repeatedly. And guess what? I needed that. I’m not even mad. I’m just… moving again. ## Frequently asked questions about Face it ### What is Face it? Face it is a direct AI coach for personal development. It provides honest, constructive conversations to challenge thinking patterns that keep you stuck, focusing on growth through facing challenges. ### How does Face it work? You chat with an AI coach that reflects your patterns back to you supportively. It offers real-time feedback on hesitation, overthinking, and avoidance, and provides daily challenges matched to your growth areas. ### What makes Face it different from other apps? Face it's AI coach learns and remembers your patterns, excuses, and triggers. It features a personal Fear Profile that evolves with you and offers 'Reality Check' grounding support and breathing exercises for free. ### Is Face it a substitute for professional therapy? No, Face it is a personal development coaching tool for self-improvement. It is not a substitute for professional therapy or medical advice. If you are in crisis, please reach out to a qualified professional. ### What are the subscription options for Face it? Face it offers monthly and yearly plans after a 3-day free trial. Options include 'Face it Pause Monthly' ($8.99/P1M), 'Face it! Monthly' ($8.99/P1M), and 'Face it! Yearly' ($49.99/P1Y). ### Does Face it have ads? No, Face it does not contain advertisements. The app is free to download and use with optional premium features available through subscription. ### What is the age rating for Face it? Face it has an age rating of 17+. This is due to the nature of the personal development topics it addresses and the direct coaching approach. ### How often is Face it updated? The latest version of Face it is 2.1.3, last updated on February 20, 2026. This indicates a recent update, suggesting ongoing development and support. ## Version history (last 5 releases) ### 3.0.1 — 2026-07-26 Important fix for subscribers: a bug wrongly showed the paywall to Premium users at app start. Fixed. Your subscription is now recognized instantly, even offline. Also new: a clearer Premium screen that shows exactly what you get. ### 3.0 — 2026-07-22 Face it! 2.0: our biggest update yet. • New: your daily session. Check-in, one short lesson, one confrontation. 5 to 10 minutes a day. • Your avoidance level (0 to 10) with a progress curve: it only moves when you do • 28 short lessons on fear, avoidance and confrontation. Honest instead of soothing • Fear ladder with an honest flow: announce it, go do it, report back • Daily streak, a personal coach opener in every check-in, and reminders tied to your session ### 2.3.4 — 2026-07-18 • Your account now works everywhere: subscriptions started on getfaceit.com are recognized in the app automatically • Minor improvements and bug fixes ### 2.3.3 — 2026-07-17 Your coach feels more real than ever: • Asks first, then coaches — and texts like a human: short, warm, to the point • Checks in on its own, e.g. to hear how it went • Your plan now takes you straight to the next step • Reliable sign-in, smoother chat, fresh design and lots of small improvements ### 2.3.2 — 2026-07-15 What's New: Your coach feels more real than ever: • Texts like a human — short, warm, to the point • Checks in on its own, e.g. to ask how it went • Smoother chat with a typing indicator • Fresh design and small bug fixes ## Apps similar to Face it | App | Rating | Price | Category | | --- | --- | --- | --- | | [VibraChill: Vibrator Relaxing](https://appshunter.io/ios/app/vibrachill-vibrator-relaxing/id6745766267) | 4.7 (3) | Free | Health & Fitness | | [HairWow:AI Makeover & Analysis](https://appshunter.io/ios/app/hairwowai-makeover-and-analysis/id6752471667) | — | Free | Health & Fitness | | [Fasting Tracker: Lose It](https://appshunter.io/ios/app/fasting-tracker-lose-it/id6749836108) | 5.0 (6) | Free | Health & Fitness | | [Exercise Timer - Workout Timer](https://appshunter.io/ios/app/exercise-timer-workout-timer/id6747319609) | — | Free | Health & Fitness | | [White Noise : Relax and Sounds](https://appshunter.io/ios/app/white-noise-relax-and-sounds/id6745780748) | — | Free | Health & Fitness | | [Mayo: Play Your Day](https://appshunter.io/ios/app/mayo-play-your-day/id6748619923) | — | Free | Health & Fitness | ## More apps by Sergej Markwart (NRW) - [Mindful Pause](https://appshunter.io/ios/app/mindful-pause/id6744609648) All apps by Sergej Markwart (NRW): https://appshunter.io/developer/1808421953 --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-01.*