# Fallen Beauty: Merge & Story — Merge, makeover & more fun!

> Merge gameplay, dress-up, and emotional stories about personal transformation. (iPhone/iPad app by KINETIC ENERGY WIRELESS(HONG KONG)LIMITED.)

- Source: https://appshunter.io/ios/app/fallen-beauty-merge-and-story/id6758072393 (this page in markdown: same URL + `.md`)
- Developer: [KINETIC ENERGY WIRELESS(HONG KONG)LIMITED](https://appshunter.io/developer/1870722634)
- Category: Games, Entertainment, Casual, Puzzle
- Price: Free with in-app purchases
- Rating: 4.80/5 from 2,606 App Store ratings · 71 written reviews indexed
- Age rating: 9+
- Requires: iOS 15.6 · 383 MB
- Languages: American English, Dutch, French (France), German (Germany), Indonesian, Italian, Japanese, Korean, European Portuguese, Russian and 4 more
- Released: 2026-02-04
- Data updated: 2026-08-24
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/fallen-beauty-merge-and-story/id6758072393/reviews.md

## What is Fallen Beauty?

"Fallen Beauty: Merge & Story
Merge style. Change a moment. Change a life.
Step into Fallen Beauty, a unique blend of merge gameplay, dress-up fashion, and emotional storytelling. 
You’re not here to chase fame—you’re here to help real people through moments that are changing them.
Merge. Style. Story.
Use intuitive merge mechanics to collect makeup tools, clothing, and accessories.
Combine and upgrade items to unlock new looks—each one helping someone take the next step forward.
Whether you love relaxing puzzles, fashion styling, or story-driven games, Fallen Beauty gives you all three—wrapped in real, human stories.
 Unleash Your Inner Fashion Nova
Create looks that fit real moments—not just runways. From quiet confidence boosts to bold turning points, your styling shapes how each story unfolds. 
 Curate expressive makeup, from natural tones to striking statements
 Change hairstyles, colors, and moods in your personal salon
 Style for life’s key moments—first chances, second chances, and fresh starts
 Find looks that reflect who they are becoming
 Every choice changes more than an outfit—it changes what they believe about themselves.
Game Features:
Addictive merge puzzles that reward creativity and strategy
 Full makeover gameplay with realistic makeup games elements
 Deep dress-up mechanics loved by fans of dress-up, makeover, and fashion games
 Episodic stories where decisions shape each character’s journey
Time-limited challenges and meaningful rewards
Closet filled with new items every update—just like your favorite clothing apps
Perfect For Fans Of:
 Free games for girls, dress-up games, and story-driven experiences
If you love merge puzzles, makeovers, and stories that feel real, this is your moment.
Not just to style someone—but to help them start over."

## Key features

- Merge gameplay mechanics
- Collect and upgrade fashion items
- Create expressive makeup looks
- Style characters for life moments
- Episodic, decision-driven stories
- Full makeover gameplay

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Gift Package 7。 | $6.99 | one-time |
| Gift Package 1。 | $0.99 | one-time |
| Gift Package 15。 | $15.99 | one-time |
| Gift Package 11。 | $11.99 | one-time |
| Gift Package 28 | $10.99 | one-time |
| Gift Package 6。 | $5.99 | one-time |
| Gift Package 2。 | $1.99 | one-time |
| Gift Package 3。 | $2.99 | one-time |
| Gift Package 4。 | $3.99 | one-time |
| Gift Package 5。 | $4.99 | one-time |
| Gift Package 8。 | $7.99 | one-time |
| Gift Package 10。 | $9.99 | one-time |
| Gift Package 17。 | $19.99 | one-time |
| Gift Package 14。 | $14.99 | one-time |


## Chart rankings

- #144 in Top Grossing · Casual (US App Store)
- #129 in Top Grossing · Puzzle (US App Store)

## Recent user reviews (10 of 71)

All indexed reviews: https://appshunter.io/ios/app/fallen-beauty-merge-and-story/id6758072393/reviews.md

### 5/5 — Best game!

*2026-08-09*

So I downloaded this game a few minutes ago, thinking there was so much adds, but there isn’t! There isn’t much choices to dress up the character, but it is the best game ever!!!

### 3/5 — 私だけ？

*2026-08-08*

音楽フェスティバルの画面がバグってます。

**Developer response:** こんにちは！以前は快適なゲーム体験をご提供できず、大変申し訳ございませんでした。最新バージョンでは、ゲームのパフォーマンスを全面的に最適化いたしました。ぜひストアにて最新バージョンへアップデートしていただき、違いをご体感ください！もしアップデート後も引き続き問題が発生する場合は、いつでもカスタマーサポートまでご連絡ください。皆様の忍耐とご支援に心より感謝申し上げます！

### 3/5 — Эххх

*2026-08-08*

На 27 уровне игра зависла, просто чёрный экран ничего не нажимается 🤷‍♂️

**Developer response:** Спасибо, что связались с нами! Нестабильное интернет-соединение может привести к возникновению этой проблемы. Рекомендуем несколько раз перезапустить приложение или сменить сеть, чтобы попробовать решить проблему. Если после устранения проблемы вы обнаружите потерю прогресса, пожалуйста, обратитесь в службу поддержки в игре, и мы обязательно поможем вам. Спасибо за ваше терпение и поддержку!

### 5/5 — Nice game

*2026-08-07*

There is a problem in music festival challenge can you please solve it

**Developer response:** Thank you for your reply! We take this issue seriously. To help us resolve it quickly, please contact our in-game support with more details. We will look into it and handle it ASAP. Thanks for your patience!

### 3/5 — Ошибка

*2026-08-06*

Не приходят компенсации, все перепробовала , уже пять раз отправляли и ничего 😵‍💫

**Developer response:** Приносим извинения за испорченное впечатление! Для нас очень важно решить эту проблему. Пожалуйста, напишите в нашу поддержку прямо в игре и поделитесь деталями. Мы всё проверим и постараемся помочь в кратчайшие сроки. Благодарим за ваше понимание и терпение!

### 2/5 — Slow game!

*2026-08-05*

Merge FOREVER & Story

This game makes you merge three hundred things before you actually get what you need. It starts out cute and all that, but as it progresses…like how many lipsticks do I need to merge?!??? The character is standing there all pretty but you have to merge forever before you can do anything.  Which…storyline, awful!

**Developer response:** Thank you for sharing your feedback. We’re sorry that the game pace and story experience did not meet your expectations. We understand that the balance between merging and progressing through the story is important for an enjoyable experience. We will share your suggestions with our team for further evaluation and improvements. Thank you for helping us make the game better!

### 5/5 — Surprisingly uplifting

*2026-08-05*

Firstly, I’m amazed that the stories actually resemble the ads. 

The stories are sad, but it gets better as the characters grow and gain confidence. 

I was surprised to see a male character, which was quite refreshing. 

So far, only ads are for extra things. Not necessary, doesn’t affect gameplay. 

Lastly, I like the graphics. It’s cute without going over the top. Love the Purrfection Kitties!

### 3/5 — 오류

*2026-08-05*

3,300원 결제는 일주일째 안되는데 왜그러는거죠?? 이벤트 시작조차못하는중…

**Developer response:** 불편을 드려 정말 죄송합니다! 저희는 이 문제를 매우 중요하게 생각하고 있습니다. 빠른 해결을 위해 게임 내 고객센터로 자세한 내용을 보내주세요. 확인 후 최대한 신속하게 도움을 드리겠습니다. 기다려 주셔서 감사합니다!

### 1/5 — Chato demais

*2026-08-05*

Péssimo jogo! Demorado! Chato!

**Developer response:** Obrigado por compartilhar seu feedback. Lamentamos saber que você teve uma experiência negativa com nosso jogo. Para melhorarmos ainda mais a experiência de jogo, você poderia compartilhar mais detalhes sobre os problemas encontrados ou alguma sugestão que tenha? Estamos sempre abertos a sugestões para melhorar o jogo. Obrigado pelo seu apoio!

### 2/5 — Jogo não cumpre o que promete.

*2026-08-04*

os Puzzles são legais mas o jogo não cumpre com o que promete nos anúncios! um clássico 😒, nos anúncios você escolhe o estilo da personagem e etc sendo realmente atrativo… já no jogo é TOTALMENTE diferente, são vários puzzles, até são legais mas nada atrativo como no anuncio! minha avaliação de 2 estrelas vai somente pelo fato do jogo não apresentar anúncios! essa parte é maravilhosa.

**Developer response:** Obrigado por compartilhar seu feedback! Ficamos felizes em saber que você gostou dos puzzles e da ausência de anúncios invasivos. Sentimos muito que a experiência no jogo não tenha correspondido às suas expectativas em relação ao anúncio. Alguns recursos dos anúncios serão desbloqueados gradualmente conforme você joga. Fique à vontade para nos dizer quais roupas ou funções deseja ver!  Obrigado por nos dar a oportunidade de melhorar!

## Frequently asked questions about Fallen Beauty

### What is Fallen Beauty: Merge & Story?

Fallen Beauty: Merge & Story is a mobile game that blends merge puzzle mechanics with fashion styling and emotional storytelling. Players merge items to collect clothing and makeup, then use these to create looks for characters facing significant life moments.

### What are the main gameplay features?

The game features addictive merge puzzles where you combine items to unlock new fashion and makeup. It also includes deep dress-up mechanics for creating various looks, and episodic stories where player decisions influence character journeys.

### Is the app free to play?

Yes, the app is free to download and play. However, it does offer in-app purchases and contains advertisements, which are common monetization strategies for free mobile games.

### Who is this game for?

This game is designed for fans of merge puzzles, dress-up games, and story-driven experiences. It appeals to players who enjoy creative styling and narratives that explore personal growth and transformation.

### What kind of stories can I expect?

The stories focus on real people and their life-changing moments, such as second chances or fresh starts. Your styling choices directly impact how each character's journey unfolds and how they perceive themselves.

## Version history (last 5 releases)

### 1.1.6 — 2026-08-11

-Minor bug fixes and improvements.

### 1.1.5 — 2026-07-31

-Minor bug fixes and improvements.

### 1.1.4 — 2026-07-18

[Optimization]  Bug fixes and performance improvements.

### 1.1.3 — 2026-07-06

[New] Themed character outfits 

[Optimization] Performance optimization

### 1.1.2 — 2026-06-12

[New] Themed Character Skin - Knight
[Optimization] Performance Optimization

## Related topics

[merge fashion games](https://appshunter.io/ios/topics/merge-fashion-games) · [bawarchi biryanis](https://appshunter.io/ios/topics/bawarchi-biryanis) · [makeup merge puzzle games](https://appshunter.io/ios/topics/makeup-merge-puzzle-games) · [merge fashion](https://appshunter.io/ios/topics/merge-fashion)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-24.*