# Fashion Empire - Dressup Sim — Boutique Shopping & Makeover

> Dress-up boutique simulation game with fashion design, decoration, and business management. (iPhone/iPad app by Frenzoo.)

- Source: https://appshunter.io/ios/app/fashion-empire-dressup-sim/id996896821 (this page in markdown: same URL + `.md`)
- Developer: [Frenzoo](https://appshunter.io/developer/478830951)
- Category: Games, Lifestyle, Role Playing, Simulation
- Price: Free with in-app purchases
- Rating: 4.60/5 from 6,437 App Store ratings · 1,020 written reviews indexed
- Age rating: 12+
- Requires: iOS 12.0 · 387 MB
- Languages: American English
- Released: 2015-11-25
- Data updated: 2026-09-04
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/fashion-empire-dressup-sim/id996896821/reviews.md

## What is Fashion Empire?

Stunning fashions.  Unlimited creativity.

Express yourself and become a style maven in the #1 dressup boutique simulation game!

Designed for style savvy women of all ages, it’s free to play and you can play Fashion Empire while offline. The game is constantly updated and full of fabulous gameplay-

- CHIC FASHIONS to sell, mix and match and grow your fortune
- DECORATE your boutiques with thousands of gorgeous decorations
- DESIGN thousands of unique items ranging from elegant to edgy
- DRESS UP yourself and your trendy staff any way you choose
- MAKEOVERS with all the latest makeup and cosmetics trends
- COLLECT and covet special designer, elite and signature items
- SHOP furniture - racks, tables, registers, displays and much more 
- STORY mode with fashion shows, fascinating characters and freedom
- ADVENTURE to the top with hundreds of quests across many cities
- WIN big and show off in online challenges - it’s fashion week every day!
- JOIN a vibrant fashion loving community

The game is free to play and in-app purchases are available for additional content and premium currency.

Game background and how to play:

1/ You start in San Francisco, an aspiring designer just opened your first shop. You've always been creative, from playing dress up with barbie dolls as a kid, hours on the sims, learning to sketch and creating an amazing portfolio at a top design academy. Together with your investor Eva you'll begin by designing your very first item - a gorgeous pink dress which is sure to bring in initial shoppers

2/ After making your first sales you'll want to expand capacity for racks, registers, dressing rooms - and don't forget decorations to attract the style minded clients.

3/ As your boutique grows you'll learn more and unlock more outfit categories of items - shoes, heels, bags, purses, rompers, jumpsuits, makeup, cosmetics, accessories and more.

4/ After a while you'll probably find yourself busy as the sole worker in your boutique - it will be time to find the perfect staff to join you on your journey. But first you'll need to find a way to persuade them to join - and each have their own story to tell and personality to work with.

5/ San Francisco is just the beginning, soon you'll be expanding to Las Vegas, Miami, Los Angeles and even New York. There you'll get to know celebs and stars who will warm to your unique style and, in time, crave and covet your latest collections. And who knows what glamorous occasions you'll be designing for...

6/ Your reputation is starting to grow and it's time to prove yourself on the world stage amongst a global player base. This is your chance to show your interior designs and outfits in challenging online themed contests, whether it's celebrity style or coffee casual, from red carpet to haute couture runway...

The biggest dress-up and boutique game ever, it's time to write YOUR stylish story.

--Support, Questions or Requests--
Email-us from settings in-game or at fashionempire@frenzoo.com

--- FOLLOW US ---
Official Instagram - https://instagram.com/fashion.empire.official/
Official Facebook Page -  https://www.facebook.com/FashionEmpireOfficial/

--JOIN OUR COMMUNITY--
https://m.facebook.com/groups/fashionempireplayercouncil/

## Key features

- Design unique fashion items
- Decorate boutiques
- Dress up characters
- Perform makeovers
- Collect designer items
- Expand business across cities
- Compete in online challenges

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Purse of Cash | $1.99 | one-time |
| Bag of Cash | $4.99 | one-time |
| Box of Cash | $9.99 | one-time |
| Purse of Gems | $1.99 | one-time |
| Bag of Gems | $4.99 | one-time |
| Box of Gems | $9.99 | one-time |
| Chest of Gems | $19.99 | one-time |
| Stylish Special Deal | $1.99 | one-time |
| United In Pink | $0.99 | one-time |
| United Heart Bundle | $0.99 | one-time |
| Deal 4.99 | $4.99 | one-time |


## What do users think of Fashion Empire?

Overall sentiment: positive

**Pros**

- 👍 Fun and addictive game
- 🎨 Enjoyable fashion design and customization
- 💫 Great customer service and responsiveness
- 🛒 Realistic fashion store simulation

**Cons**

- 💰 Expensive in-app purchases required for progress
- 🐛 Frequent crashes and glitches
- 🕰️ Slow loading times and performance issues
- 🔁 Repetitive quests and challenges

**Commonly reported bugs**

- Quests not registering properly
- Inability to access certain locations or features
- Lost progress and purchases after device changes

**Most requested features**

- Ability to sell or discard unwanted items
- More free content and challenges
- Improved social features like friend interactions
- Expanded customization options for characters and stores

## Recent user reviews (10 of 1,020)

All indexed reviews: https://appshunter.io/ios/app/fashion-empire-dressup-sim/id996896821/reviews.md

### 5/5 — Love this game!

*2026-09-01, version 3.104.0*

Very interesting Fashion Empire is my favourite

### 4/5 — Update Please?

*2026-08-02, version 3.104.0*

Eve though this is the only game that takes forever to load and is continuously crashing every ten to fifteen minutes. It would be nice if the developers would let the players know that we’re appreciated for our faithful playing and spending money in this game.
Waiting for a new update!

### 4/5 — Good game, but some things are too expensive

*2026-07-19, version 3.104.0*

I really like this game overall, but sometimes it hard to progress with quests as it costs a lot of in game currency 

But I really love the clothes and the quest storylines 😊

### 1/5 — THEY WILL STEAL YOUR MONEY

*2026-07-15, version 3.104.0*

This game has not had a dev update since 2005. The fashion challenges section hasn’t been working in forever for thousands of people so it’s not a “personal device issue”. They’re selling packs and have challenges that you can’t use or pass so no point in paying for anything. They seem to literally have abandoned this game yet made 9k last month in revenue. Don’t give them your money!!!!!

### 5/5 — Keeps you busy

*2026-07-03, version 3.104.0*

It keeps you busy you don’t have to buy stuff you can earn gems

### 5/5 — Style Me Girl Help Please

*2026-06-12, version 3.104.0*

Hello, i recently downloaded my favourite childhood game style me girl. It seems that level 18 is stuck at the red curtain screen, and players cant advance. Could you please fix the level of delete the level completely for us to continue playing the game? Thank you in advance

### 1/5 — Tried emailing 5 times and I never got a reply 👎

*2026-05-03, version 3.104.0*

👎

### 5/5 — Great Game

*2026-04-28, version 3.104.0*

😍😍😍

### 5/5 — Interesting and stunning

*2026-04-26*

If you’re into fashion and dresses, you will like the game.

**Developer response:** Thanks heaps, fashionista, for the positive comment. Cheers! - Andrew

### 2/5 — Okay Game

*2026-04-20, version 3.104.0*

Constantly requires unused daydream items but I see no new items to get. Pretty boring waiting to get new items just to participate in contests.

## Frequently asked questions about Fashion Empire

### What is Fashion Empire - Dressup Sim?

Fashion Empire - Dressup Sim is a boutique simulation game where players can express their creativity by designing fashion items, decorating their shops, and styling themselves and their staff. The game allows players to build a fashion empire, expand their business to different cities, and compete in online fashion challenges.

### What are the key features of this game?

Key features include designing thousands of unique clothing items, decorating boutiques with various furniture and decorations, dressing up characters with the latest trends in makeup and cosmetics, collecting special designer items, and expanding the business across multiple cities. Players can also engage in story mode, complete quests, and participate in online fashion challenges.

### Is Fashion Empire - Dressup Sim free to play?

Yes, the game is free to play. However, it does offer in-app purchases for additional content and premium currency, allowing players to enhance their gameplay experience.

### What platforms is Fashion Empire - Dressup Sim available on?

The description states that the game can be played offline and is constantly updated, implying it is a mobile application. Specific platform availability (iOS, Android) is not explicitly mentioned but is typical for this genre.

### What are some common use cases for this app?

Players can use this app to explore their creativity in fashion design and styling, manage and grow a virtual boutique business, and engage in competitive fashion challenges. It's also a way to experience the life of a fashion designer and entrepreneur in a fun, simulated environment.

## Version history (last 5 releases)

### 3.104.0 — 2024-12-02

Step into the glamorous world of style and creativity, where you become the ultimate trendsetter!

In this update:
- All New Loading Screen
- Performance Improvements
- Various Bug fixes

Style with the latest trendy fashions and become the Ultimate Fashion Empire Fashionista!
Follow us on Instagram and join our Community on Facebook for contests and much more!

Thanks for playing!
Your FE Team

### 3.102.30 — 2024-02-07

Step into the glamorous world of style and creativity, where you become the ultimate trendsetter!

In this update:
- All New Loading Screen
- Performance Improvements
- Various Bug fixes

Style with the latest trendy fashions and become the Ultimate Fashion Empire Fashionista!
Follow us on Instagram and join our Community on Facebook for contests and much more!

Thanks for playing!
Your FE Team

### 3.102.3 — 2023-09-12

What's NEW

NEW Feature - Endless Treasure! Collect and add to your closet from an endless treasure of stunning items!
All new loading screen
Performance Improvements

Follow us on Instagram and join our Community on Facebook for contests and much more!

Thanks for playing!
Your FE Team

### 3.102.0 — 2023-08-28

What's NEW

NEW Feature - Endless Treasure! Collect and add to your closet from an endless treasure of stunning items!
All new loading screen
Performance Improvements

Follow us on Instagram and join our Community on Facebook for contests and much more!

Thanks for playing!
Your FE Team

### 3.101.0 — 2023-07-05

Exciting NEW things are happening at Fashion Empire! 

- NEW Feature
Introducing the grand opening of 'Fashionista Emporium'!
A brand new Shopping Centre, featuring fantastic fashions to expand your inventory and upstyle your wardrobe.
Become the On-Trend Fashionista!

- NEW Stella's Competition - Now up to 4 levels!
- New Loading Screen
- Performance Improvements
- Bug fixes

Follow us on Instagram and join our Community on Facebook for contests and much more!

Thanks for playing!
Your FE Team

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## More apps by Frenzoo

- [Style Me Girl - Free 3D Fashion Dressup](https://appshunter.io/ios/app/style-me-girl-free-3d-fashion-dressup/id521514229)
- [Me Girl Celebs - Dress your way to movie stardom!](https://appshunter.io/ios/app/me-girl-celebs-dress-your-way-to-movie-stardom/id886547277)
- [Glamour Me Girl](https://appshunter.io/ios/app/glamour-me-girl/id946624320)
- [Me Girl Love Story - The Free 3D Dating & Fashion Game](https://appshunter.io/ios/app/me-girl-love-story-the-free-3d-dating-and-fashion-game/id961558091)
- [Fashionista - Fashion Stylist](https://appshunter.io/ios/app/fashionista-fashion-stylist/id1572977569)

All apps by Frenzoo: https://appshunter.io/developer/478830951

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-09-04.*
