# Fashion Story™ — Design a girl clothing store

> Virtual clothing boutique simulation game with character and store customization. (iPhone/iPad app by Storm8 Studios.)

- Source: https://appshunter.io/ios/app/fashion-story/id420590864 (this page in markdown: same URL + `.md`)
- Developer: [Storm8 Studios](https://appshunter.io/developer/967465771)
- Category: Games, Entertainment, Adventure, Simulation
- Price: Free with in-app purchases
- Rating: 4.10/5 from 7,069 App Store ratings · 828 written reviews indexed
- Age rating: 4+
- Requires: iOS 12.0 · 203 MB
- Languages: American English
- Released: 2011-03-31
- Data updated: 2026-08-27
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/fashion-story/id420590864/reviews.md

## What is Fashion Story™?

Welcome to Fashion Story™, the stylish new game in TeamLava's hit virtual world "Story" series! Fashion-hungry consumers are on the sidewalk waiting for the doors to your hot new clothing boutique to open. Choose and stock the very latest fashions and designs, then layout the store and changing rooms before preparing for the shopping rush.

- Customize and accessorize your own character, choosing from a variety of make-ups, hairstyles and clothing lines!
- Unlock trendy designer clothes lines and innovative stylish accessories, placing them in your store to draw trendsetting customers in from far and wide.
- Showcase your style and creativity to design the layout and decor for a stunning fashion boutique.
- Visit your friends' boutiques and "like" items in their stores to give them a free gift.
- Invite your Facebook friends to be your neighbors.
- FREE updates with new clothing, accessories, character make-up and boutique decorations every week!
- It's FREE!

Please note that Fashion Story™ is free to play, but you can purchase in-app items with real money.  To delete this feature, on your device go to Settings Menu -> General -> Restrictions option.  You can then simply turn off In-App Purchases under "Allowed Content".  In addition, Fashion Story™ may link to social media services, such as Facebook, and Storm8 will have access to your information through such services.

Follow Storm8
www.storm8.com
facebook.com/storm8
twitter.com/storm8

## Key features

- Design a clothing boutique
- Stock latest fashions and accessories
- Customize character and outfits
- Decorate store layout
- Visit and gift friends' boutiques
- Weekly free updates

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| 275 Gems | $34.99 | one-time |
| 24 Gems | $4.99 | one-time |
| 50 Gems | $9.99 | one-time |
| 105 Gems | $19.99 | one-time |
| 24 Gems | $3.99 | one-time |
| 50 Gems | $7.99 | one-time |
| 105 Gems | $15.99 | one-time |
| 50 Gems | $6.99 | one-time |
| 105 Gems | $13.99 | one-time |
| 9 Gems | $1.99 | one-time |


## What do users think of Fashion Story™?

Overall sentiment: mixed

**Pros**

- 🚀 Addictive gameplay
- 👍 Customizable boutique
- 💎 Fun way to express creativity
- 🌟 Nostalgic for long-time players

**Cons**

- 🔍 Lack of new content updates
- 💰 Expensive in-app purchases
- 🕰️ Long wait times for items
- 🐛 Frequent bugs and glitches
- 📢 Excessive advertisements

**Commonly reported bugs**

- Clothes disappearing from store
- Inability to place orders or access catalog
- Inconsistent offline/online functionality
- Accidental gem purchases with no confirmation

**Most requested features**

- More ways to earn in-game currency
- Ability to rotate and arrange store layout
- Improved search/filter options for catalog
- Option to disable expiration of purchased items
- Smoother integration across multiple devices

## Recent user reviews (10 of 828)

All indexed reviews: https://appshunter.io/ios/app/fashion-story/id420590864/reviews.md

### 5/5 — Love this game!! Finally updated!!

*2026-08-24, version 1.7.9*

I always loved playing this game even though it had some issues I could deal with it but now it looks even better with the new update!! 5 stars!! I love making my own store!! 🥰

### 5/5 — Obsessed

*2026-08-23, version 1.7.8*

Please change daily gifts regularly. Loving the new goals they are fresh and fun, they could be throughout the week too. Also male and kid clothes would be great.

### 5/5 — Fashion Story

*2026-08-22, version 1.7.8*

I haven’t played this game , for. a long time, but I really enjoyed it.  and it’s a fun game, not complicated!

### 5/5 — Problemas con la ropa que se compra para vestir el avatar.

*2026-08-20, version 1.7.8*

Compré el vestido lavander mirage gown que me costó gemitas y ahora no aparece en mi clóset. Por favor arreglen ese problema.

### 4/5 — Nostalgia favorite

*2026-08-14, version 1.7.7*

Such a good game, just wish you added an update where the cashier is/looks like our personal avatar, would be so cool and would (in my opinion) add purpose/reason for buying items for my avatar, otherwise there really isnt a point besides looking cute when other online players visit my shop.

### 5/5 — Bring back a item other then that I love this app

*2026-08-11, version 1.7.7*

I’ve loved this game since I was a kid I never thought I would stop using it! I spend real money on it that’s how much. I like it. Only thing is please bring back the aquamarine wall I loved it h but they took it off 💔

### 3/5 — Unstable, adverts, adverts and more adverts!

*2026-08-10, version 1.7.7*

Level 99 and the game has become totally unstable, goals lost, items showing blank for days

### 5/5 — お隣さん募集中🌿

*2026-08-09*

Looking for new neighbors! Feel free to add me 💚ID:MOSSGROOVE

### 1/5 — Fix the game you’re ruining it further

*2026-08-08, version 1.7.7*

Stop forcing the players to buy items during challenges when they are not even coded correctly. All the new mirrors/changing rooms need to be checked before I buy 20+. Some mirrors/ changing rooms are unusable to the bots, coded on the wrong side, and it is mandatory I buy them to complete challenges. It gets worse and worse clearly you guys don’t know what the heck you’re doing AND you don’t care. The 2 top right corner walls have been bugged and you haven’t fixed it. For over a year. Can’t even put decorations or anything there I put a door there and lost inventory over time. I spend my real money on this game and so do many others so FIX IT. There are many items that are also not being placed in the right inventory spots, IE why is this mirror in the table section and no bot uses it from any side? The way this game works is already super suspicious and scam like, fine, don’t put a confirmation on gems or boxes and make us accidentally spend a ton of money on stuff we didn’t want, but AT LEAST fix what you are FORCING us to buy through MANDATORY completion during challenges, and FIX the bugs. If you guys are still adding new items and clothes to buy for our avatars (with gems mostly) .. MULTIPLE times a month, EVERY MONTH, FOR YEARS NOW, why the heck can’t you make time to fix these bugs and code everything right before you release it in the game and make it PURCHASABLE TO PLAYERS. Holy robbery.

### 5/5 — Bring back nightclub story!

*2026-08-05, version 1.7.7*

Recently downloaded this game I played 14 years ago. And I still love it! But please bring back night club story! That one was my favorite. I’m going to download bakery story as well. But PLEASE bring back nightclub story. I told my daughter about it and I’m bummed I couldn’t find it for her.

## Frequently asked questions about Fashion Story™

### What is Fashion Story™?

Fashion Story™ is a virtual world game where you design and manage your own clothing boutique. You can stock the latest fashions, customize your character, and decorate your store to attract trendsetting customers.

### What are the key features of Fashion Story™?

Key features include designing your boutique's layout, stocking trendy clothes and accessories, customizing your character's appearance, visiting friends' stores, and receiving weekly free updates with new content.

### Is Fashion Story™ free to play?

Yes, Fashion Story™ is free to play. However, it does offer in-app purchases for items that can be bought with real money. You can disable this feature in your device's settings under Restrictions.

### What platforms is Fashion Story™ available on?

The description implies it is a mobile application, likely available on iOS and Android devices, given its mention of device settings and Facebook integration.

### How do I get new items in Fashion Story™?

New clothing, accessories, character make-up, and boutique decorations are added weekly through free updates. You can also unlock trendy designer clothes lines and accessories to place in your store.

## Version history (last 5 releases)

### 1.7.9 — 2026-08-24

* New Icons
* Market tab scrollable
* Buy multiple wall decors and floor tiles
* Account Deletion (will be hidden for now)
* New IAP - Bundle Packs
* Rate Us pop up
* Search function 
* Select/Deselect all gift recipients 
* Update aspect ratio (Full screen)
* Hide Facebook buttons - login, share, etc.
* Visual bug fixes

### 1.7.8 — 2026-08-18

* You can now enjoy Fashion on fullscreen
* You can now search for your favorite items
* The Design menu is now scrollable
* Drag to place/buy multiple wall decors and floor tiles
* Select/Deselect all gift recipients
* Bug fixes and performance updates
* MISC

### 1.7.7 — 2026-04-22

- Bug fixes
- Performance improvements

### 1.7.6 — 2025-12-16

- Bug fixes
- Performance improvements

### 1.7.5 — 2025-11-14

- Bug fixes
- Performance improvements

## Apps similar to Fashion Story™

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Fashion Empire - Dressup Sim](https://appshunter.io/ios/app/fashion-empire-dressup-sim/id996896821) | 4.6 (6,435) | Free | Games |
| [Covet Fashion: Dress Up Game](https://appshunter.io/ios/app/covet-fashion-dress-up-game/id620112416) | 4.4 (165,033) | Free | Games |
| [Bakery Story](https://appshunter.io/ios/app/bakery-story/id400506026) | 4.3 (15,099) | Free | Games |
| [Fashion Shop Tycoon](https://appshunter.io/ios/app/fashion-shop-tycoon/id1550959389) | 4.7 (4,388) | Free | Games |
| [SUITSME: Dress Up Fashion Game](https://appshunter.io/ios/app/suitsme-dress-up-fashion-game/id1536929374) | 4.6 (24,615) | Free | Games |
| [Dress Up Stylist- Fashion Game](https://appshunter.io/ios/app/dress-up-stylist-fashion-game/id1318625606) | 4.6 (155,641) | Free | Games |

## More apps by Storm8 Studios

- [Farm Story™](https://appshunter.io/ios/app/farm-story/id367107953)
- [Restaurant Story](https://appshunter.io/ios/app/restaurant-story/id394807905)
- [Bakery Story](https://appshunter.io/ios/app/bakery-story/id400506026)
- [Zoo Story 2™ - Best Pet and Animal Game with Friends!](https://appshunter.io/ios/app/zoo-story-2-best-pet-and-animal-game-with-friends/id463950583)
- [Pet Shop Story™](https://appshunter.io/ios/app/pet-shop-story/id481890182)

All apps by Storm8 Studios: https://appshunter.io/developer/967465771

## Related topics

[nightclub story](https://appshunter.io/ios/topics/nightclub-story) · [fashion story](https://appshunter.io/ios/topics/fashion-story) · [hs story](https://appshunter.io/ios/topics/hs-story) · [fashion story world games](https://appshunter.io/ios/topics/fashion-story-world-games) · [design store](https://appshunter.io/ios/topics/design-store) · [fashion store](https://appshunter.io/ios/topics/fashion-store) · [fashion store games](https://appshunter.io/ios/topics/fashion-store-games) · [fashion girl simulator](https://appshunter.io/ios/topics/fashion-girl-simulator) · [fashion girl designer](https://appshunter.io/ios/topics/fashion-girl-designer) · [club story](https://appshunter.io/ios/topics/club-story) · [clothing store game](https://appshunter.io/ios/topics/clothing-store-game) · [fashion store idle](https://appshunter.io/ios/topics/fashion-store-idle) · [fashion store designer](https://appshunter.io/ios/topics/fashion-store-designer) · [fashion design store](https://appshunter.io/ios/topics/fashion-design-store) · [boutique game](https://appshunter.io/ios/topics/boutique-game) · [free fashion games store](https://appshunter.io/ios/topics/free-fashion-games-store) · [free fashion games design](https://appshunter.io/ios/topics/free-fashion-games-design) · [clothing stores game](https://appshunter.io/ios/topics/clothing-stores-game) · [fashion story games](https://appshunter.io/ios/topics/fashion-story-games) · [pet story](https://appshunter.io/ios/topics/pet-story)

---

*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-27.*