# First Insight — Customer-Centric Merchandising

> Customer-centric merchandising platform for data-driven retail product decisions. (iPhone/iPad app by First Insight, Inc..)

- Source: https://appshunter.io/ios/app/first-insight/id1443705121 (this page in markdown: same URL + `.md`)
- Developer: [First Insight, Inc.](https://appshunter.io/developer/993815990)
- Category: Business
- Price: Free
- Rating: 5.00/5 from 1 App Store ratings
- Age rating: 4+
- Requires: iOS 11.0 · 41 MB
- Languages: English
- Released: 2018-12-06
- Data updated: 2026-07-07
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/first-insight/id1443705121/reviews.md

## What is First Insight?

First Insight is the world’s leading Customer-Centric Merchandising platform, enabling data-driven product decisions for the next generation of retail.
Over 100 brands and retailers use First Insight to transform their businesses every day and 98% of them say they would recommend First Insight to another retailer or brand.

Our Insights provide:
●	Clear guidance on which products will perform well and which ones won’t.
●	Optimal entry price point recommendations for your products.
●	Recommendations for your assortment plan to meet your financial goals.
●	Assistance in marketing your products to the right customer segments with the right message.

## Key features

- Data-driven product decisions
- Predict product performance
- Optimal entry price recommendations
- Assortment plan guidance
- Targeted marketing strategies


## Frequently asked questions about First Insight

### What is First Insight used for?

First Insight is a Customer-Centric Merchandising platform that helps retailers and brands make data-driven product decisions. It provides insights to predict product performance, optimize pricing, and refine marketing strategies.

### Who uses First Insight?

Over 100 brands and retailers utilize First Insight to transform their businesses. The platform is designed for professionals in the retail and brand sectors.

### What kind of insights does First Insight provide?

First Insight offers clear guidance on which products are likely to perform well, recommends optimal entry price points, assists with assortment planning to meet financial goals, and helps in marketing products to the right customer segments.

### Is First Insight available on multiple devices?

Yes, First Insight is supported on iPhone, iPad, and iPod devices, making it accessible for users on the go.

### How often is First Insight updated?

The latest version of First Insight is 1.1.4, which was last updated on March 28, 2022. This indicates a consistent effort to maintain and improve the platform.

### What is the user sentiment for First Insight?

Based on available data, 98% of users recommend First Insight to another retailer or brand, suggesting a very high level of user satisfaction.

### Does First Insight have ads?

No, First Insight does not contain advertisements, providing an uninterrupted user experience.

### What is the age rating for First Insight?

First Insight has an age rating of 4+, making it suitable for a broad audience, including younger professionals in the business sector.

## Version history (last 5 releases)

### 1.1.4 — 2022-03-28

- Minor bug fixes.

### 1.1.3 — 2022-01-04

- Rich text editor for item description
- .mov video format is supported
- Minor bug fixes

### 1.1.2 — 2021-10-12

- Interaction tab added in Results
- Video upload
- Minor bug fixes

### 1.1.1 — 2021-03-29

1. View Interactive Dashboard
2. Acknowledge Risky Product Alert comments
3. Minor improvement and bug fixes

### 1.1.0 — 2020-12-13

1. Insight Results screens have been updated with following improvements
    - Item cards in Items tab
    - Segments tab
    - Risky Product Alert flag
    - Full screen view of Rate and Rank item images
2. Minor bug fixes

## Apps similar to First Insight

| App | Rating | Price | Category |
| --- | --- | --- | --- |
| [Centric Field Testing](https://appshunter.io/ios/app/centric-field-testing/id1150056142) | 5.0 (1) | Free | Business |
| [OptimMerchandising](https://appshunter.io/ios/app/optimmerchandising/id1389627857) | 1.3 (3) | Free | Business |
| [RetailAIM](https://appshunter.io/ios/app/retailaim/id1192114862) | — | Free | Business |
| [Flet: Self-efficacy Tools](https://appshunter.io/ios/app/flet-self-efficacy-tools/id1607107113) | — | Free | Business |
| [Centric Product Testing](https://appshunter.io/ios/app/centric-product-testing/id1479626751) | 3.0 (2) | Free | Business |
| [100-YEARS](https://appshunter.io/ios/app/100-years/id1557896074) | — | Free | Business |

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-07.*