# florence by mills — clean & vegan beauty products > Clean, vegan beauty products for self-expression and fun. (iPhone/iPad app by GIVE BACK BEAUTY LIMITED.) - Source: https://appshunter.io/ios/app/florence-by-mills/id1593273142 (this page in markdown: same URL + `.md`) - Developer: [GIVE BACK BEAUTY LIMITED](https://appshunter.io/developer/1593273144) - Category: Shopping, Lifestyle - Price: Free - Rating: 4.87/5 from 867 App Store ratings · 150 written reviews indexed - Age rating: 4+ - Requires: iOS 15.1 · 57 MB - Languages: Arabic, Croatian, Czech, Dutch, English, Finnish, French, German, Hebrew, Hindi and 17 more - Released: 2021-11-16 - Data updated: 2026-06-12 - Monetization: free with in-app purchases - User reviews in markdown: https://appshunter.io/ios/app/florence-by-mills/id1593273142/reviews.md ## What is florence by mills? florence is made with love by Millie Bobby Brown (a.k.a. Mills). Mills has sat in hundreds of makeup chairs—everything she’s learned along the way has shown her that beauty is really all about loving and expressing ourselves. That’s why she named florence after her great-grandma, a woman who embraced herself and did things that made her happy all her life. florence is about defining beauty on our own terms. No rules. No struggle toward perfection. No boring beauty standards. Just us, playing with how we want to look, feel, and live. florence is here to help with products that are crazy clean, super easy, and always fun. Mills made florence to create better options for us and our friends. Cause it’s about time that the brands we buy actually want us to be happy by just being ourselves. shop our new app today! ## Key features - Clean beauty products - Vegan formulations - Easy-to-use items - Self-expression focus - Shop new arrivals ## What do users think of florence by mills? Overall sentiment: positive **Pros** - 💜 Affordable and high-quality products - 👍 Easy-to-use app with clean layout - 🐳 Millie Bobby Brown's brand and influence - 🌱 Vegan and cruelty-free products - 🤩 Effective and satisfying results **Cons** - 💰 Expensive shipping costs, especially for international customers - 🕰️ Slow or delayed shipping and order fulfillment - 🤔 Inconsistent inventory and product availability - 📝 Lack of customer service responsiveness **Commonly reported bugs** - App crashes or gets stuck on the initial splash screen - Checkout and payment issues, especially for international customers **Most requested features** - Add payment options in local currencies (e.g. GBP, AUD) - Improve order tracking and delivery notifications - Expand product range and categories on the app ## Recent user reviews (10 of 150) All indexed reviews: https://appshunter.io/ios/app/florence-by-mills/id1593273142/reviews.md ### 1/5 — Please fix this!!! *2026-01-13, version 6.5* i couldn’t get out of the first ad page and this was a big problem because i wanted to support millie so bad and she such an inspiring individual and i love all her clothes and products (on the website) but when i download the app it won’t load me past the first page and i’ve clicked everywhere to get out of it and it won’t work. please fix this!!! ### 4/5 — I love this app *2026-01-12, version 6.5* I love this app but for some reason I can’t access it all I have to click a link to ulta to see some of the products ### 1/5 — I can’t get past the first “page” *2026-01-03, version 6.5* When you open up the app, it sends you to a screen that says shop at ulta and then below them it says follow on this this and this. There is no X button anywhere and I tried swiping to see if it would go away. I exited the app many times and it never worked. I love their products so I decided to get the actual app but I guess it doesn’t want me to use it. ### 3/5 — I love this app except *2025-12-30, version 6.5* Whatever you have done I can’t buying anything without singing up but it won’t let me do that because I’m in the uk ### 5/5 — Legit *2025-07-14, version 6.2* This app is so good I love it and the products are so good like the oh whale lip balm is amazing and I love the fact that is not full coverage and like a natural look ### 5/5 — I love this app except *2025-04-27, version 6.1* How do I change it to UK as it’s got a $ sign ### 5/5 — IT IS SO AMAZING 🤩 *2025-04-05, version 6* I love this appppp!!!!! It gives you amazing deals I got a free tote bag for spending something around 40 bucks ( it’s a 30 dollar bag) and you get free shipping after spending 0 DOLLARS and plus everything is on sale most of the time so I’ll spend 70 dollars when it’s really worth 120 I love Florence by mills and Millie Bobby/Bonnie brown ( bonjovie) she is like my idol and she did amazing at making this delightful app!!! ### 5/5 — I LOVE *2025-03-13, version 6* I love Millie bobby Brown so much and the skin care line is so good!! I have very sensitive skin and I am able to use it. Kinda wish it was a little cheaper but who am I to complain 🤷‍♀️🫶 ### 5/5 — I love Florence by Mills!!! *2024-12-06, version 5.2* This is the greatest app with the greatest prices all of Mills products do great on my skin and I’ve never had a problem with anything the app is very easy to go through and manage and shipping is quick and inexpensive! I’m on my 5th order now and absolutely love it. Safe to say I will be using Florence for the rest of my life. Or until I do not need to use makeup or skin care anymore (but let’s be honest that will be never) I’ve recommended Florence to many friends and will do so in the future! Love, Audrey xx💜🐳 ### 5/5 — LOVEEEEE *2024-12-05, version 5.2* Love everything about it! It is very easy to shop, way easier than the website. ## Frequently asked questions about florence by mills ### What kind of products does this app offer? The app offers a range of beauty products that are formulated to be 'crazy clean' and vegan. The brand emphasizes products that are easy to use and encourage self-expression. ### What is the philosophy behind the brand? The brand's philosophy is centered around defining beauty on one's own terms, encouraging self-love and expression without rules or the pursuit of perfection. It aims to offer better beauty options that make users happy by being themselves. ### Is this app free to use? The app is free to download and browse. Users can shop for products directly through the app, and while the app itself is free, purchases of the beauty products will incur costs. ### Who is this app designed for? This app is for individuals who are looking for beauty products that align with values of clean ingredients and vegan formulations. It's for those who want to experiment with their look and feel good about themselves without adhering to strict beauty standards. ## Version history (last 5 releases) ### 7.1 — 2026-04-19 • New and improved user accounts • Easier and faster checkout • View and keep track of your orders ### 7 — 2026-04-09 • New and improved user accounts • Easier and faster checkout • View and keep track of your orders ### 6.9 — 2026-03-06 • New and improved user accounts • Easier and faster checkout • View and keep track of your orders ### 6.8 — 2026-01-30 • New and improved user accounts • Easier and faster checkout • View and keep track of your orders ### 6.7 — 2026-01-28 • New and improved user accounts • Easier and faster checkout • View and keep track of your orders ## Apps similar to florence by mills | App | Rating | Price | Category | | --- | --- | --- | --- | | [Ulta Beauty: Makeup & Skincare](https://appshunter.io/ios/app/ulta-beauty-makeup-and-skincare/id561930308) | 4.9 (2,276,417) | Free | Shopping | | [Sephora CA: Makeup & Skincare](https://appshunter.io/ios/app/sephora-ca-makeup-and-skincare/id393328150) | 4.8 (127,743) | Free | Shopping | | [Motom \| Social Shopping](https://appshunter.io/ios/app/motom-social-shopping/id1610241336) | 4.3 (103) | Free | Shopping | | [Subdued](https://appshunter.io/ios/app/subdued/id1615548837) | 4.4 (154) | Free | Shopping | | [Hot Topic: Pop Culture Fashion](https://appshunter.io/ios/app/hot-topic-pop-culture-fashion/id1178741843) | 4.8 (66,189) | Free | Shopping | | [Princess Polly: Fashion Shop](https://appshunter.io/ios/app/princess-polly-fashion-shop/id1321227830) | 4.9 (9,921) | Free | Shopping | ## Related topics [florence by mills](https://appshunter.io/ios/topics/florence-by-mills) · [florence by mills fashion](https://appshunter.io/ios/topics/florence-by-mills-fashion) · [bymia](https://appshunter.io/ios/topics/bymia) · [byouma](https://appshunter.io/ios/topics/byouma) · [florence](https://appshunter.io/ios/topics/florence) · [byoma](https://appshunter.io/ios/topics/byoma) · [フローレンス](https://appshunter.io/ios/topics/) --- *Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-12.*