# FOCUS by Reynolds and Reynolds — user reviews

> 44 indexed App Store user reviews of FOCUS by Reynolds and Reynolds by The Reynolds and Reynolds Company and its affiliates, rated 2.20/5 from 92 ratings.

- Source: https://appshunter.io/ios/app/focus-by-reynolds-and-reynolds/id1174533005/reviews
- App overview in markdown: https://appshunter.io/ios/app/focus-by-reynolds-and-reynolds/id1174533005.md
- Rating breakdown: 5★ 25 · 4★ 1 · 3★ 1 · 2★ 2 · 1★ 63

## Newest reviews (19 of 44)

### 1/5 — Terrible

*2025-03-27*

10 out of 10 would not recommend read the last reviews they all cover why this app is terrible .

### 1/5 — No thought put into this at all

*2025-03-11*

If you own a company and just want to make your staff as miserable as possible then this is the CRM for you. Too many buttons need to be clicked to to do literally anything, the app crashes every other minute, you can even see but 15% of the history that transfers over from the old CRM you integrated from, it’s difficult to navigate and did I mention there are too many buttons to click for literally anything???? 

I see everyone’s text messages in the app except for mine. I can’t even see lead details or notes. I can’t send videos to customers. What I can do is reach out to a customer blindly with no value and hope for the best. 

I’ve lost years of my life due to the stress this stupid CRM has caused. Again, if you absolutely hate your employees, please consider this abomination.

Long live Dealersocket! I miss you 😭😭

### 1/5 — WORST CRM EVER

*2025-02-20*

Do you like..

Not being able to send videos to clients 
Not being able to see your own CRM texts
Not being able to see vehicle info and trade after the deal is closed
Clicking 7 things to view an internet lead
Being able to call everyone’s clients and vice versa
Not being able to see your client’s pencils
No support

Migrate to focus! It’s free and trash! Ignite is nice though but the CRM is an afterthought.

### 1/5 — No thought put into this at all

*2025-02-20*

If you own a company and just want to make your staffs miserable as possible then this is the CRM for you. Too many buttons need to be clicked to put a simple note in, the app crashes every other minute, you can even see but 15% of the history that transfers over from the old CRM you integrated from, it’s difficult to navigate and did I mention there are too many buttons to click for literally anything???? 

I’ve lost years of my life due to the stress this stupid CRM has caused. Again, if you absolutely hate your employees, please consider this abomination.

Long live Dealersocket! I miss you 😭😭

### 1/5 — Needs work is an understatement

*2024-12-25*

This app is the most frustrating app on my phone. Unfortunately I’m stuck with it as my dealership doesn’t want to switch to a more efficient CRM. Very scattered and unorganized/ difficult to navigate. Have to login multiple times to finally get in to check emails and texts. If you are a decision maker at your company avoid this CRM and app

### 1/5 — Complete Trash tbh

*2024-12-14*

1. Can’t view vehicle’s miles
2. Can’t view your own texts vs everyone at the dealership
3. Need the website for viewing notes on opportunities correctly
 Literally the worst thing to happen to sales. If you’re switching to this app, it’s because it was free. I’d rather pay for another crm.

### 1/5 — Worst

*2024-07-03*

I’ve used dealersocket, vinsolutions and drive centric. This is by far the worst. Doesn’t even send you notifications when you receive texts.

### 1/5 — The worst app I’ve ever used on a smartphone.

*2024-06-03*

Think about the worst user experience you’ve ever had with an app. This app is worse. Absolutely anything you want to do is difficult, impossible, extremely convoluted, or hidden behind 3 other screens. If you’ve ever smashed your hand in a car door, using this app feels significantly worse than that. I would rather jump into a wood chipper than use this app again. Good luck keeping track of anything. This app makes me consider a new career.

### 1/5 — Worst app on the AppStore

*2024-05-10*

Everything about the app is garbage. The computer version is slightly better. But don’t get your hopes up. Focus makes things much more difficult.

### 1/5 — Clumsy, unintuitive and how do you attach a file?

*2024-04-15, version 2.148*

Clumsy: keeps dragging GPS location on the background and battery, why?
Unintuitive: to get the whole picture of a prospect, client history, etc. is very clumsy and scattered. The desk web application is not great, the app is way worse and limited.  
Email: can you continue a draft? No, just read it. How do you attach a file? It only offers picture attachment. 

Try Dealer Socket, it’s not perfect but is much better in every sense. Focus only is better if you’re trying to get a scope of what’s coming through service, from sales perspective.

### 1/5 — not good

*2023-11-02, version 2.110*

i can’t think of one thing that’s good about focus. it’s like the developers were told about vinsolutions in a foreign language they had an elementary understanding of

### 1/5 — Why this app was created?

*2023-10-16*

This application is useless.
Impossible to log clients by scanning drivers license, no normal form to print, can’t call customer from application.
Instead of saving time and optimizing  
selling process this application is making you to lose time.
I have filling that creators never  tried to work an up especially on  busy days.
Whoever paid them just waisted the money.
Compere to VinSolution or even e-leads just horrible.

### 1/5 — Doesn’t work on mobile

*2023-10-16, version 2.110*

App doesn’t work on mobile. Needs maintenance

### 1/5 — Worst CRM

*2023-10-07*

Can’t track when people skate you, can trying in a timely manner the app is supper not user friendly and the trainers do everything but train you .

### 1/5 — Crashes and does not work

*2023-04-07*

Unfortunately I have to use this app for work. But if I had a choice I would not. Works a little better on computer but the app is no go

### 1/5 — The biggest loser app in the history of mankind

*2023-04-06*

Our company switch from vin solutions to to this app .
I aged 10 years older in few months .
1. On cell phone this app is horrible 
2. You need to go on laptop for everything but still not even remotely close to vin .
3. The app is so confused that even developers don’t know what to do with it .
4. Not user friendly at all . 
5. To get one information you need to go on 4 different screen . 
6. It supposed to save time not consume your brain and time .
7.  Email never go through you better right on paper and hand over personally to that person vs sending email . Good luck 
8. If you open app on phone and want to access in 10 min or later . It doesn’t refresh so you need to close and then open again . 
Long story short —- I can’t write so many things but I make your life easy if you don’t like someone and wants him to suffer then suggest this app to that person .

### 1/5 — Needs major changes

*2023-04-06*

Our company switched from Vin to Focus. This is one of the worst formatted apps to date. Things are scattered, your main page tasks never actually ‘go away’ and it doesn’t show progress with the customer on home page so you are unsure who you have already followed up on it. Over the day it gradually will cause you to waste more and more time since you manually have to check who in your last 45 days you already contacted on home page.

### 1/5 — Focus App

*2023-01-09*

Horrible horrible horrendous ! Computer use is terrible. Can’t open another screen to aid in information transfer without it closing the original open screen.
App description is not applicable to focus. Hurts the sales process lengthening it and making difficult.

### 1/5 — Just awful

*2021-05-03, version 2.025*

Terrible. This needs a complete overhaul. Makes doing my job harder, the opposite of what it’s made to do

## Most critical reviews (10 lowest-rated)

### 1/5 — Absolutely terrible

*2026-05-28, version 2.233*

Complete garbage, such a headache to use. 0 stars if I could

### 1/5 — Terrible can’t even sign in!

*2026-04-15, version 2.232*

Trying to sign in using my username and also my dlrsecured log in and it keeps saying it’s invalid. I even get the verification code to my email and type it in and says invalid! Tried this 5-10 times it will not work. Super disappointing because I can’t respond through CRM on my phone while I’m out and about. Need a new CRM asap.

### 1/5 — NEEDS A FACE LIFT

*2026-04-03, version 2.232*

When I use this app I feel like I’m back in middle school playing flappy bird for the first time. Should have a more simplistic layout. We live in the world of AI now and it shouldn’t be this hard to have a layout update. Chat GPT could write a code on how to do it for you guys. Horrible user interface. Please update it

### 1/5 — Record media crashes app

*2026-02-25, version 2.232*

Trying to record a video to send to clients. Open the record media option and changing to front facing camera causes the app the quit.

### 1/5 — Worst CRM and App

*2026-02-19*

If you think the Focus CRM at work was bad, this App is worse and infuriating to use. Extremely hard to find your own clients. Can’t follow up properly through the App. I don’t even know why this exist! So many issues with it, it’s easier to list the positives…..using this app is like navigating through a maze that has nothing but dead ends. Anyone leaving a review greater than 1 star is probably an employee.

### 1/5 — Unbelievable

*2025-12-02, version 2.231*

This is arguably the worst CRM in ANY industry. It's not even close.

### 1/5 — Leave your job if they use focus CRM

*2025-09-26*

This application, unless absolutely overhauled, will reduce your sales. No matter how cheap they will sell you this product. (Dealership owned by a different group paid 5-6K a month.)
Needs serious work.

### 1/5 — Terrible App

*2025-08-07, version 2.223*

This app is terrible. The User Interface has to be the most confusing thing ever. It feels outdated and inefficient

### 1/5 — Terrible

*2025-04-16*

10 out of 10 would not recommend read the last reviews they all cover why this app is terrible. Also, whoever gave it five stars works for the company because nobody is given this terrible app more than a star.

### 1/5 — :(

*2025-04-16, version 2.211*

Nothing works. The app is completely useless.

## Most praised reviews (3 highest-rated)

### 5/5 — Your store needs to purchase it

*2021-05-11*

Most of these reviews are for people who don’t have access.  
I’m a eLead fan but If you know anything about selling cars, it’s fast and easy to use.

### 5/5 — Great app to manage the sales cycle

*2018-05-16*

This app has allowed me to help my newer salesmen get up to speed on exactly what I want done in the sales cycle. They can also complete all their tasks from their phone and create a deal from their phone which has greatly improved our follow up and average deal time.

### 5/5 — Fantastic Solution!

*2017-01-19, version 1.40*

Reynolds gets it!!!!

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-25.*
