# FOCUSfwd® for BlueChoice® — Access your wellness rewards

> Health and wellness rewards program for BlueChoice subscribers. (iPhone/iPad app by ChipRewards, Inc..)

- Source: https://appshunter.io/ios/app/focusfwd-for-bluechoice/id1508020968 (this page in markdown: same URL + `.md`)
- Developer: [ChipRewards, Inc.](https://appshunter.io/developer/1499736079)
- Category: Health & Fitness
- Price: Free
- Rating: 1.74/5 from 19 App Store ratings · 11 written reviews indexed
- Age rating: 12+
- Requires: iOS 13.4 · 34 MB
- Languages: English
- Released: 2021-06-04
- Data updated: 2026-06-10
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/focusfwd-for-bluechoice/id1508020968/reviews.md

## What is FOCUSfwd® for BlueChoice®?

FOCUSfwd® is designed to help you lead a healthier lifestyle. Being healthy is more than just physical fitness, which is why we offer programs to help you focus on all aspects of your health — inside and out. These are calendar-year programs and will restart annually. 


What’s included:
FOCUS Points: Complete activities that are important to your overall health. You can also check your FOCUS Points rewards progress.
GET FIT: Register and participate in the annual GET FIT step challenge by connecting with the Health app or another device. 
Device Connection: Track your steps with the Health app or your activity tracker to start participating in GET FIT and sync your steps at least once every 30 days.
Sweepstakes: Complete activities that help you stay connected to BlueChoice® and improve your health, all while earning entries into the FOCUSfwd® Sweepstakes. 
Reward Redemption: Redeem your FOCUSfwd® rewards.

Who can use this app?
BlueChoice® subscribers and spouses ages 18 and up.

BlueChoice® HealthPlan is an independent licensee of the Blue Cross Blue Shield Association.

## Key features

- Earn FOCUS Points for health activities
- Participate in GET FIT step challenges
- Connect activity trackers and Health app
- Enter FOCUSfwd® Sweepstakes
- Redeem health rewards

## Recent user reviews (10 of 11)

All indexed reviews: https://appshunter.io/ios/app/focusfwd-for-bluechoice/id1508020968/reviews.md

### 1/5 — Not working

*2025-04-08*

This app will not do anything. Working through tech support but can’t utilize the benefits of the app doesn’t work. Hope it gets fixed soon.

### 1/5 — Terrible

*2025-01-23*

Can't login. Just a blank screen and no one directly with Focusfwd to help troubleshoot this issue.

### 2/5 — Convoluted login

*2024-12-20*

Edit: discovered that you have to download and login to your Blue Shield account through the BCBS Health Toolkit App and then click on a bunch of different options to be redirected to link your insurance account to the FocusFWD app. It’s convoluted. If it can’t be simplified (for whatever reason), it would be nice at the very least for the instructions to be clearly provided on this app. 

Original review: No login button. App opens and there’s nothing but a white screen with the BlueChoice and FocusFwd logos, and a “Need Help?” link that just tells me to call the customer service number on the back of my insurance card. No other buttons/anything that’s clickable on the app to login. Completely unusable.

### 1/5 — Ridiculously complicated and nonfunctional

*2024-10-28*

After two tries six months ago, I gave up.  Now they told me it was improved so to try again.  I did so, and upon loading the new app, there is only a title screen with a section that says “need help?” And directs me to call a phone number.  In the video instructions online the title screen is supposed to have a “link account” button, and it does not exist when I open the “new” app.  Back on the shelf it goes.

### 1/5 — From bad to worse

*2024-10-18*

When I heard the app was updated, I was hopeful it would be usable this time. When I redownloaded it a few minutes ago, it is worse than it was before and just has a blank white screen with the company logos on it. It would be great to use this program if they can ever get the app and fitness tracker interface to work.

### 1/5 — Doesn’t work

*2024-10-18*

App opens and just stays on the home screen. I can’t even try to sign in.

### 1/5 — Worst app ever

*2024-07-19*

How can you ever say this was an improvement it’s worse and it was pretty bad before this is horrible. It just keeps open and screen after screen after screen after screen after screen after screen screen after screen screen I mean come on how hard can it be to fix it and make it run correctly? It’s not that much to it.

### 1/5 — Went from bad to unusable

*2024-07-11*

I downloaded the app several months ago, and although it was a pain because I had to log out to login with a lengthy process that took me through multiple screens. I was excited to follow the prompts to re-download the app for  anyone who downloaded before June 2024 for “improved usability”. Now when I login and go through the same arduous steps I did before to finally get to the forward page to see my progress, I find my self in a loop where I have to log in again and again and again, never making it to the focus fwd page.

### 1/5 — Worthless app

*2024-04-03*

Cant link accounts even after going through all the steps, linking account just prompts to redownload the apps.

### 1/5 — Can’t login!

*2024-01-07*

Login still doesn’t work correctly… followed instructions but no link button appeared on the benefits>focusfwd page as they say

## Frequently asked questions about FOCUSfwd® for BlueChoice®

### How do I earn FOCUS Points with FOCUSfwd®?

You can earn FOCUS Points by completing various activities that contribute to your overall health and well-being. The app allows you to track your progress towards earning these rewards.

### Can I connect my activity tracker to FOCUSfwd®?

Yes, you can connect your activity tracker or the Health app to participate in the GET FIT step challenge. Steps need to be synced at least once every 30 days to remain active in the challenge.

### What is the GET FIT step challenge?

The GET FIT step challenge is an annual program where you can register and participate by tracking your steps. Connecting your device allows the app to sync your activity data for the challenge.

### How often do the FOCUSfwd® programs restart?

The programs offered by FOCUSfwd® are calendar-year programs, meaning they will restart annually. This provides a fresh opportunity to engage with health activities each year.

### Who is eligible to use FOCUSfwd®?

FOCUSfwd® is designed for BlueChoice® subscribers and their spouses who are 18 years of age or older. It aims to support a healthier lifestyle for this specific user group.

### Does FOCUSfwd® have ads?

No, FOCUSfwd® does not contain advertisements. The app is free to use and focuses on providing wellness rewards and challenges without ad interruptions.

### What is the user rating for FOCUSfwd®?

FOCUSfwd® currently has a rating of 1.7 stars based on 19 user ratings. This indicates a mixed reception among its users.

### When was FOCUSfwd® last updated?

The latest version of FOCUSfwd®, 3.2.0, was last updated on July 21, 2025. This suggests the app is actively maintained by the developer.

## Version history (last 5 releases)

### 3.2.0 — 2025-07-21

- New messaging on the splash screen to aid new users.
- Built for iOS 18

### 3.1.7 — 2024-10-16

- Bug Fix: Fixed an issue where the app crashed on iPhone 14.
- Bug Fix: Resolved an issue where the app did not automatically log in the user after installation.
- Improved User Experience: Enhanced network error handling for a smoother experience.
- New Feature: Account linking is no longer available through the app.

### 3.1.6 — 2024-08-16

Fixes:
- Fix for initial account linking when the app is closed
- Updated need help dialog text on splash screen
- Fix for error massages

### 3.1.3 — 2024-07-24

Fixes
- Fixes issue with the PHA report card not showing after a PHA submission.

Other
- Updated some core libraries

### 3.1.0 — 2024-06-10

We've streamlined things under the hood for a faster & more stable app! This update includes essential maintenance to keep things running smoothly.

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## More apps by ChipRewards, Inc.

- [ChipRewards](https://appshunter.io/ios/app/chiprewards/id1499736080)

All apps by ChipRewards, Inc.: https://appshunter.io/developer/1499736079

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-06-10.*
