# Format — Build your portfolio website

> Portfolio website builder for creatives with integrated business tools. (iPhone/iPad app by Ideaform Inc..)

- Source: https://appshunter.io/ios/app/format/id1080574504 (this page in markdown: same URL + `.md`)
- Developer: [Ideaform Inc.](https://appshunter.io/developer/879559190)
- Category: Productivity, Photo & Video
- Price: Free
- Rating: 1.00/5 from 1 App Store ratings · 81 written reviews indexed
- Age rating: 4+
- Requires: iOS 13.0 · 36 MB
- Languages: English
- Released: 2016-04-18
- Data updated: 2026-07-04
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/format/id1080574504/reviews.md

## What is Format?

Meet Format, the portfolio platform that empowers creatives to succeed. A website builder and so much more, with beautiful themes that showcase your work alongside integrated business tools. Whether you’re just getting started or you’re a full-time professional, Format has the tools and support you need at every stage of your business. Build a stunning online portfolio in minutes, promote, and sell your work all in one spot.

**Voted most trusted by creative professionals across the globe, Format is the top choice to build your website.**

Overview

Change your website on the go with the Format app. Update in real time and see how it looks with your overall site — in one streamlined workflow. You can quickly upload a photo, rearrange it, and view the changes on your live portfolio. Or easily manage your website navigation using our Site Menu tab. When you’re done, a simple tap brings you right back to the app to continue editing. 

App Features

Create and Manage Gallery Pages
• Create, edit, and rearrange your galleries however you like
• Upload photos, link videos, and add text easily and intuitively
• Access and seamlessly share your portfolio content with others
• Password protect your website and galleries from unwanted visitors
• Edit image and video captions using our formatting tools, or with your own custom HTML code
• Manage your portfolio website’s menu from the Site Menu tab
• Upload photos from other apps using Format’s Share Extension

Create and Manage Collection Pages
• Create a visual menu to display your portfolio in a way that reflects your brand
• Link to similar galleries and pages in your website
• Efficient way to categorize work all in one place for simple navigation

Create a Blog 
• Create and edit blog posts directly from your phone with an intuitive CMS
• Add videos and images from your camera roll, existing Format galleries, or Dropbox
• Rearrange images in an image set and choose the display style without leaving the app
• Grow your audience by providing behind-the-scenes access to your work

Support
• Fast and friendly support in every time zone
• 24/7 help for all users

What Our Users are Saying About Us
• “Format has helped me contextualize my work in a way that no other platform has before. The ability to add multiple text elements throughout a gallery, the fully customizable design templates, and the intuitive drag-and-drop feature have all enabled me to display my work as an immersive visual narrative.”
• “With Format and their very helpful, responsive team, I have been able to build myself and maintain an impressive website which I am at ease with and happy and proud to share with future employers and business contacts. The platform is so straightforward and intuitive, and if you ever need help, the team is always on hand to help.”
• “I set up and customized a website theme in about 30 minutes, now that I know the ins and outs! Format rocks, and I love your customer service.”

Whether you’re a photographer, illustrator, designer, videographer, model, artist, or influencer, Format makes it easy to captivate your audience with a head-turning online portfolio website.

Follow us on Facebook at https://www.facebook.com/useformat

Got questions? Visit http://help.format.com/

## Key features

- Build stunning online portfolios
- Manage gallery and collection pages
- Create and edit blog posts
- Promote and sell your work
- Update website on the go
- Password protect galleries

## Recent user reviews (10 of 81)

All indexed reviews: https://appshunter.io/ios/app/format/id1080574504/reviews.md

### 5/5 — So far so good!

*2026-05-06, version 2.16.6*

Trying to learn SquareSoace and Wix and Pixpa and Pixieset all the other options felt unnecessarily complicated frustrating for me, but this one feels like it's just simply designed to do exactly what it is supposed to do.

Pricing options seem fair as well... likely to invest before the 14-day free trial expires. 7 more to test, but so far Format stands out far above the rest.

### 1/5 — App is lacking for a pro site

*2026-02-27, version 2.16.5*

There’s so many things you can’t do from your mobile phone either from the app or website, such as view client galleries and see client selections.

### 1/5 — Wow I had low expectations but …

*2025-12-17, version 2.16.4*

No effort at an iPad version?! I would even be fine with that if the iPhone version was any good or the android version even existed. I’ll look elsewhere next year when my membership expires.

### 1/5 — Useless app

*2024-12-11, version 2.15.7*

Useless

### 1/5 — Too basic to be useful

*2024-10-15, version 2.15.5*

The only reason to use this is because Format’s web interface is so unfathomably unfriendly on mobile. However, there is so much functionality missing in the app like no way to view and manage Client Galleries, that it’s not a helpful substitute anyway. Oh, and for crying out loud please make an iPad version, it just makes sense for a website builder.

### 1/5 — Need a full revamp

*2024-05-07, version 2.15.0*

This app is so slow, barebones and unpleasant to use that I legitimately don't understand its purpose for existing

### 2/5 — Very limited compared to the desktop

*2024-04-27, version 2.14.1*

I downloaded this app as I take pictures using my iPhone and wanted a quick and easy way to upload them into my store. Unfortunately I can’t access the store from the app, only my webpages.

### 1/5 — No regular updates or maintenance

*2023-01-03, version 2.11.0*

The last time this app was officially supported  by updates was 2 years ago with regular updates. The last update was 2 weeks ago but beyond that it hasn't been updated in two years. Look at the revision history. It's no wonder this app has issues of force closing and just general errors where it won't even function.

### 1/5 — Useless

*2022-12-24, version 2.11.0*

Literally can’t do anything in the app. Useless

### 2/5 — Hard to Recommend

*2022-12-16, version 2.9.1*

It’s hard to recommend this as well as the main format subscription service. Forget about fast upload speeds. They take at least eight times as long as my last website server, which was  zenfolio. The Lightroom plug-in is also very slow. This is extremely unacceptable for any type of professional, whose clients rely on them for fast turnaround. also forget if you’re any type of event or wedding photographer is trying to upload more than 200 photos at a time result in errors or having to skim through all your photos to see what actually uploaded and what didn’t. I chose format initially because of the presentation and clean looks of the site. But the uploading to the actual site is broken. I have the standard Internet service and 20+ years as a photographer. I have reached out to the customer service at least three times with no good solution to their team, which makes me think they can’t solve the number one thing that professional photographers need the most: a quality site to upload large quantities of photos in a timely manner for fast turnaround to your clients. Having to wait overnight to send a project over is unacceptable.

## Frequently asked questions about Format

### What is Format?

Format is a comprehensive portfolio platform designed for creatives. It offers a website builder with beautiful themes, integrated business tools, and the ability to promote and sell your work. The platform aims to help creatives succeed by providing all the necessary tools in one place.

### What are the key features of the Format app?

The Format app allows you to create and manage gallery and collection pages, build and edit blog posts directly from your phone, and update your live portfolio in real time. You can also upload photos, rearrange content, manage website navigation, and password protect your galleries.

### How much does Format cost?

The provided information indicates that the app has in-app purchases but no ads. While a specific pricing structure isn't detailed, it suggests a freemium model where core functionality might be free, with advanced features or services available through purchases.

### Who is Format for?

Format is designed for creative professionals, such as photographers, who need a professional online presence. It caters to individuals at all stages of their business, from those just starting out to full-time professionals looking to showcase, promote, and sell their work.

### Can I sell my work through Format?

Yes, Format empowers you to promote and sell your work directly through your portfolio website. The platform provides integrated business tools that facilitate online sales, allowing you to monetize your creative output.

## Version history (last 5 releases)

### 2.16.6 — 2026-03-30

We've upgraded to Apple's built-in photo picker, giving you a faster and more intuitive way to select photos for upload.

Additionally:
- fixed layout issues when sharing photos to Format from the Photos app and other apps
- fixed an issue where your pages list could get stuck loading for sites with many galleries
- you can now upload TIFF and WebP, in addition to Apple ProRAW and RAW
- you should no longer see the error message “Looks like your gallery is out of date...” after uploading images—gallery uploads are now more reliable
- fixed a crash that could sometimes occur after uploading images to an empty gallery
- adopted Apple's Liquid Glass UI

### 2.16.5 — 2026-01-26

We've upgraded to Apple's built-in photo picker, giving you a faster and more intuitive way to select photos for upload.

Additionally:
- fixed an issue where your pages list could get stuck loading for sites with many galleries
- you can now upload TIFF and WebP, in addition to Apple ProRAW and RAW
- you should no longer see the error message “Looks like your gallery is out of date...” after uploading images—gallery uploads are now more reliable
- fixed a crash that could sometimes occur after uploading images to an empty gallery
- adopted Apple's Liquid Glass UI

### 2.16.4 — 2025-11-06

We've upgraded to Apple's built-in photo picker, giving you a faster and more intuitive way to select photos for upload.

Additionally:
- you can now upload TIFF and WebP, in addition to Apple ProRAW and RAW
- you should no longer see the error message “Looks like your gallery is out of date...” after uploading images—gallery uploads are now more reliable
- fixed a crash that could sometimes occur after uploading images to an empty gallery
- adopted Apple's Liquid Glass UI

### 2.16.3 — 2025-08-19

We've upgraded to Apple's built-in photo picker, giving you a faster and more intuitive way to select photos for upload.

Additionally:
- you can now upload TIFF and WebP, in addition to Apple ProRAW and RAW
- you should no longer see the error message “Looks like your gallery is out of date...” after uploading images—gallery uploads are now more reliable
- fixed a crash that could sometimes occur after uploading images to an empty gallery

### 2.16.2 — 2025-07-16

We've upgraded to Apple's built-in photo picker, giving you a faster and more intuitive way to select photos for upload.

Additionally:
- you can now upload TIFF and WebP, in addition to Apple ProRAW and RAW
- you should no longer see the error message “Looks like your gallery is out of date...” after uploading images—gallery uploads are now more reliable

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-04.*
