# Frec: Tax-aware investing — Direct indexing & long short

> Direct indexing investment management with portfolio line of credit and tax optimization. (iPhone/iPad app by Frec Markets, Inc.)

- Source: https://appshunter.io/ios/app/frec-tax-aware-investing/id6505110202 (this page in markdown: same URL + `.md`)
- Developer: [Frec Markets, Inc](https://appshunter.io/developer/1755181258)
- Category: Finance, Business
- Price: Free
- Rating: 4.89/5 from 37 App Store ratings · 20 written reviews indexed
- Age rating: 4+
- Requires: iOS 16.4 · 74 MB
- Languages: English
- Released: 2024-12-16
- Data updated: 2026-08-23
- Monetization: free with in-app purchases
- User reviews in markdown: https://appshunter.io/ios/app/frec-tax-aware-investing/id6505110202/reviews.md

## What is Frec?

Take control of your financial future with the Frec mobile app, and get direct access to strategies once limited to high-fee advisors and the ultra-wealthy.

CLASSIC DIRECT INDEXING
Track popular indices like the S&P 500 or S&P 500® Information Technology with automatic tax loss harvesting. Customize the index by adding, excluding, or adjusting the weights of stocks and sectors. 

LONG SHORT DIRECT INDEXING
Tilt your portfolio to seek excess market returns while unlocking more opportunities to harvest tax losses than a classic direct index.

DIVERSIFY 
Reduce concentration risk from day one, and turn concentrated stocks into a diversified portfolio with minimal tax impact over time.

PORTFOLIO LINE OF CREDIT
Access cash by borrowing against your portfolio with a low interest line of credit instead of selling your stocks. No credit check required, and our rate is always the Effective Federal Funds Rate + 1%.

EARN YIELD ON IDLE CASH
Maximize yield on idle cash and easily manage recurring deposits with our secure and highly liquid Treasury. 

TRADE WITHOUT COMMISSION FEES
Invest in individual stocks and ETFs with zero commission fees, and easily transfer stocks from other brokerages.

YOUR MONEY IS SECURE WITH US
Your assets are held securely with Apex Clearing, a custodian trusted with over $270B in assets. We use encryption, 2FA, and manual monitoring to protect your data. Frec is a member of SIPC. Securities in your account are protected up to $500K. For details, please see www.sipc.org. Additional coverage up to $150M from Apex.

EASY TO START
Get started in minutes. Set up your account, customize your portfolio, and begin investing.

Disclosures:
Product images are for illustrative purposes only and are not a trade recommendation. There are no trade commission fees, but other fees may apply. See Frec’s fee schedule at https://docs.frec.com/pricing-fee-schedule.pdf

Frec’s AUM fees range from 0.09%-0.35% depending on the direct index strategy. Frec’s Large Cap index 0.10% fee is lower than the other retail direct index providers: Wealthfront: 0.25% & Fidelity: 0.40%

Borrowing on margin can increase your investing risk. Read Frec's Margin disclosure before borrowing. As of 7/30/2026, Frec's 4.64% borrow rate is lower compared to US News & World Report’s 2024 top four largest brokerage firms' lowest rates, based on a $25,000 loan: Charles Schwab: 11.325%; Fidelity: 11.325%; Vanguard: 11.50%; and JP Morgan Chase: 11.50%.

8 of the 25 index strategies require a $50,000 minimum.

Customers can add, exclude, or adjust the weight of up to 25 stocks. They can also add or exclude up to 5 sectors for indices with multiple sectors. All indices are products of their corresponding companies and licensed for use by Frec.

All information on this publication is as of 7/30/2026. Investing involves risk, including the risk of loss. Brokerage services provided by Frec Securities LLC, member FINRA/SIPC, and advisory services provided by Frec Advisers LLC, an SEC-registered investment adviser, both wholly owned subsidiaries of Frec Markets, Inc.

You must be 18 years or older and a legal US resident to open an account. 

Address: 301 Howard St, Suite 1410, San Francisco, CA 94105
Email: app@frec.com

## Key features

- Direct indexing with customizable stock/sector weights
- Long/short direct indexing for factor tilts
- Diversify concentrated stocks with minimal tax impact
- Portfolio line of credit with low fees
- Earn yield on idle cash with Treasury
- Zero commission fees on stocks and ETFs

## What do users think of Frec?

Overall sentiment: positive

**Pros**

- 👍 Beginner friendly and easy to use
- 👍 Incredible customer service
- 💰 Maximizes investment returns
- 👍 Easy to navigate app
- 💰 Saves thousands in taxes
- 👍 Seamless and responsive
- 💰 Low fees and portfolio line of credit rate
- 👍 Intuitive and allows self-management
- 👍 Sleek and simple to manage portfolio
- 👍 Effective for passive investing

## Recent user reviews (10 of 20)

All indexed reviews: https://appshunter.io/ios/app/frec-tax-aware-investing/id6505110202/reviews.md

### 5/5 — Beginner Friendly and easy to use

*2025-03-07*

I hate dealing with taxes when it comes to investing! Frec helped me save on taxes and i think it looks a lot better than the competitors. Super user friendly !!

### 5/5 — The best

*2025-03-06*

Incredible customer service, low fees and a crazy low portfolio line of credit rate 

5 stars!

### 5/5 — Great way to maximize your investment returns! 💰

*2025-03-06*

I’ve been using Frec for a few years now and it’s saved me thousands of dollars in taxes. The app is so easy and seamless to use, and their customer support is extremely responsive and friendly. I love Frec! 💙

### 5/5 — Easy investing

*2025-03-06*

Love the product, love the app! Appreciate the ease of starting a joint account with someone else

### 5/5 — Game changer

*2025-03-06*

Wow the app is super easy to navigate and helped me save a decent amount! Love it!

### 5/5 — Great UI

*2025-03-06*

App is super sleek and easy to navigate. Looking forward to all the tax savings I’ll get with Frec.

### 5/5 — Love it!

*2025-03-06*

I made the switch from Fidelity and haven’t looked back. Frec’s onboarding is straight forward, and enjoy seeing my harvested losses grow. Not to mention, their fees paired with the range of indices is unmatched. S&P500 starting at 0.1% ? Count me in.

### 5/5 — Love it!

*2025-03-06*

I love Frec! It’s been a game-changer for managing my portfolio. The app is simple and easy to use - I highly recommend it!

### 5/5 — Great way to maximize your investment returns! 💰

*2025-03-06*

I’ve been using Frec for a few years now and it’s saved me thousands of dollars in taxes. The app is so easy and seamless to use, and their customer support is extremely responsive and friendly. I love Frec! 💙

### 5/5 — Powerful financial tool

*2025-03-05*

Really enjoying the app. It’s polished and easy to use!

## Frequently asked questions about Frec

### What is direct indexing?

Direct indexing allows you to track popular indices like the S&P 500 but with the ability to customize your holdings. You can exclude or adjust the weights of specific stocks and sectors, and benefit from daily tax-loss harvesting to potentially offset gains.

### How does the portfolio line of credit work?

A portfolio line of credit allows you to access cash by borrowing against your existing stock investments without needing to sell them. This can be beneficial for liquidity needs while keeping your investments intact. The borrowing rate is typically the Effective Federal Funds Rate + 1%.

### What are the fees associated with this app?

While there are no commission fees for trading individual stocks and ETFs, there are Assets Under Management (AUM) fees for direct indexing strategies, ranging from 0.09% to 0.35%. Specific fees can be found in the app's fee schedule.

### Is my money secure with this app?

Yes, your assets are held securely with Apex Clearing, a trusted custodian. The platform uses encryption, two-factor authentication, and manual monitoring for data protection. It is also a member of SIPC, providing protection for securities up to $500K.

### Who is this app best suited for?

This app is ideal for investors who want more control over their portfolios, seek tax optimization through direct indexing and tax-loss harvesting, and may need access to liquidity via a portfolio line of credit. It's also beneficial for those looking to diversify concentrated stock positions.

## Version history (last 5 releases)

### 0.8.20 — 2026-08-19

Bug fixes and improvements

### 0.8.19 — 2026-08-16

Bug fixes and improvements

### 0.8.18 — 2026-08-11

Bug fixes and improvements

### 0.8.17 — 2026-08-06

Bug fixes and improvements

### 0.8.16 — 2026-08-01

Bug fixes and improvements

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-23.*
