# Frida: AI CRM for Outlook — Your dealboard builds itself

> Your dealboard builds itself (iPhone/iPad app by Simon Meyer Lauritsen.)

- Source: https://appshunter.io/ios/app/frida-ai-crm-for-outlook/id6756059284 (this page in markdown: same URL + `.md`)
- Developer: [Simon Meyer Lauritsen](https://appshunter.io/developer/1858206671)
- Category: Productivity, Utilities
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 15.1 · 54 MB
- Languages: American English
- Released: 2026-06-16
- Data updated: 2026-07-08
- User reviews in markdown: https://appshunter.io/ios/app/frida-ai-crm-for-outlook/id6756059284/reviews.md

## What is Frida?

Frida is an AI-powered CRM for Outlook that builds your dealboard automatically. Frida reads your Outlook conversations, finds sales opportunities, creates contacts and deals, and keeps your pipeline up to date — with no manual CRM work.

Built for tradespeople, service businesses and small teams who are busy doing the real work and can't sit at a desk all day.

HOW IT WORKS
- Connect your Outlook or Microsoft 365 — that's the entire setup
- Frida reads your mail and catches new inquiries and quote requests
- She creates contacts and deals and updates their status automatically
- You approve replies with one tap from your phone

WHAT FRIDA DOES
- One-tap replies: Frida writes in your style, you approve
- Automatic dealboard: every quote and case in one place
- Smart inbox: the important first, the noise filtered out
- Effortless booking: customers suggest times, Frida checks your calendar
- Customer records: mail, agreements, quotes and history per customer
- Automatic standard answers to repeat questions
- Tasks and follow-ups so no customer slips through the cracks

FRIDA LEARNS YOUR STYLE
Frida starts from minute one. She analyzes your sent mail and matches your tone. Correct a reply and she remembers it. After a couple of weeks she writes exactly like you.

YOUR DATA IS YOURS
- GDPR-compliant and encrypted
- Hosted in the EU
- Your data is never used to train AI models

WHY FRIDA
- Save hours every week on email and CRM work
- One system instead of several apps
- No complex setup — get going in minutes
- European support and development

Works on phone, tablet and computer.

Try 14 days free — no credit card required. Continue on the free plan afterwards.

Terms of Use: https://app.fridaapp.io/terms
Privacy Policy: https://app.fridaapp.io/privacy

## Pricing and in-app purchases

Base price: Free.

**Subscriptions**

| Subscription | Price | Period |
| --- | --- | --- |
| Pro Yearly | $299.99 | per year |
| Personal Monthly | $9.99 | per month |
| Pro Monthly | $34.99 | per month |
| Personal Yearly | $99.99 | per year |



## Version history (last 4 releases)

### 1.0.5 — 2026-06-27

This update makes signing in faster and your app lock more reliable.

### 1.04 — 2026-06-25

What's New: A sharper dealboard, better AI replies in your style, and bug fixes. Thanks for using Frida.

### 1.0.3 — 2026-06-16

Minor bug fixes and improvements.

### 1.0.1 — 2026-06-16

No release notes.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-07-08.*