# Good On You – Ethical Ratings — Discover fashion and beauty

> Ethical fashion and beauty brand sustainability ratings and discovery. (iPhone/iPad app by Good On You Ltd.)

- Source: https://appshunter.io/ios/app/good-on-you-ethical-ratings/id1044017998 (this page in markdown: same URL + `.md`)
- Developer: [Good On You Ltd](https://appshunter.io/developer/1239282524)
- Category: Shopping, Lifestyle
- Price: Free
- Rating: 4.30/5 from 477 App Store ratings · 261 written reviews indexed
- Age rating: 4+
- Requires: iOS 15.1 · 34 MB
- Languages: American English
- Released: 2017-02-28
- Data updated: 2026-08-31
- Monetization: free
- User reviews in markdown: https://appshunter.io/ios/app/good-on-you-ethical-ratings/id1044017998/reviews.md

## What is Good On You?

Good On You is your trusted source of sustainability ratings for fashion. Join more than a million people worldwide using Good On You to shop better and create a sustainable future.

The Good On You app gives you the power to easily check the impact of your favourite fashion brands on the issues you care about. Use the app to discover better alternatives, learn more about ethical fashion shopping, and get exclusive offers from the best brands.

Browse over 3,000 brands, all assessed against our comprehensive rating system. Each brand receives an easy-to-understand rating out of five, from 'We Avoid' (1) to 'Great' (5), and individual scores for its impact on people, the planet, and animals.

If the brand you're looking for isn't listed yet, just hit a button and we'll rate it! And if your favourite brand doesn’t make the grade, use Good On You to find sustainable alternatives that meet your needs. You can also use your consumer power by sending a message to brands, urging them to do better.

Just window shopping? Good On You is the world’s best source of ethical fashion knowledge: use the app to find sustainability tips, guides, and style edits, and stay up to date with the latest in eco-conscious fashion.



**At a glance**

Find out how 3,000 brands impact on people, the planet, and animals. New brands added every month.
Discover new ethical and sustainable fashion brands that will make you look good and feel great.
Save on sustainable fashion with exclusive offers from high-rated brands.
Read news, tips, and style edits from the world of ethical fashion and lifestyle.
Make your voice heard by sending feedback to brands.


**What they’re saying**

“Good On You is my benchmark for ethical shopping.” - Emma Watson

“Ethical shopping just got a whole lot easier.” – Refinery 29

“Good On You is the place to find brands making genuine efforts to curb their carbon footprint.” - New York Times

“Good On You is a must-download for anyone trying to buy better.” - Dazed

“The free Good On You app is a useful guide to everything from vegan materials, to how a brand is performing in terms of labour conditions or animal welfare.” - The Guardian

## Key features

- Sustainability ratings for 3,000+ fashion brands
- Impact scores for people, planet, and animals
- Discover ethical and sustainable alternatives
- Exclusive offers from high-rated brands
- Ethical fashion news, tips, and guides
- Send feedback to brands

## What do users think of Good On You?

Overall sentiment: positive

**Pros**

- 💚 Great resource
- 👍 Useful app
- 🙌 Game changer
- 🤗 Helpful and insightful
- 🌟 Best app for unbiased advice
- 🛒 Makes it easy to make ethical shopping choices
- 🌍 Changing the way I live
- 🤩 Wonderful idea
- 🔍 Informative
- 🔎 Extensive database of companies
- 🙏 Exactly what I needed
- 📚 Learned more about ethical fashion
- 🛍️ Perfect shopping accessory
- 🌱 Helps make informed ethical choices
- 🌳 Superb for sustainability

**Cons**

- 🐢 Slow loading speeds
- 🤯 Crashes frequently
- 🤔 Inaccurate or biased ratings
- 🔍 Limited brand coverage
- 💰 Expensive recommended brands
- 🌍 Not enough local/regional brands
- 🔍 Difficult to navigate and search
- 🤖 Buggy app
- 🔒 Mandatory sign-up required

**Commonly reported bugs**

- Login/sign-up issues
- Filters not working properly
- Frequent crashes and freezes
- Outdated brand information

**Most requested features**

- Filter by price range
- Filter by location/country
- More detailed brand information
- Ability to sort by sustainability metrics
- Link to brand websites within the app
- Crowdsourcing feature for new brand submissions
- Separate section for blog posts
- Men's and Petite categories

## Recent user reviews (10 of 261)

All indexed reviews: https://appshunter.io/ios/app/good-on-you-ethical-ratings/id1044017998/reviews.md

### 2/5 — Outdated

*2026-08-28, version 5.42.0*

Most of its ratings are outdated

### 5/5 — Great app

*2026-06-24, version 5.42.0*

Very useful!

### 5/5 — Sehr hilfreich

*2026-05-27, version 5.42.0*

Finde ich super hilfreich bei der Kaufentscheidung!

### 3/5 — Only really useful if you live in the US

*2026-02-22, version 5.42.0*

Only really useful if you live in the US

### 3/5 — Excellent idea, could be more helpful

*2026-01-28, version 5.42.0*

I really love this app in theory. It is a great resource for trying to shop more ethically! I find it's most helpful when used to look up a company I'm considering buying from, read their research/rating, and make an informed decision about whether or not to buy. Where I think the app falls short is as a resource to discover new companies. It is difficult to use the filters to bring up companies that can actually provide what you are looking for in price range, product, or origin. I assume that the creators are Australian because there is a disproportionate number of Australian brands- which is totally fine but there should be a way to filter for country of origin as that is a large factor in environmental impact of the clothing. I have also noticed that the price range is almost never correct (a company with a 150 dollar v-neck might be marked $ while another with 70 dollar pants is $$$). If you are looking for a shoe company for some reason you will only find baby clothes brands! Don't get me wrong: all in all, this is a great resource with lots of good information. I think if it was more carefully formatted perhaps it would be even more useful.

### 4/5 — Lovely!

*2025-05-04, version 5.41.0*

I so enjoy this app! It helps me make better choices when buying. The only thing that I wonder is how they collect that data for the brands.. and if we don’t see a brand on the app, does that mean that they have no information on it? But I live the idea (:

### 4/5 — Only for brands

*2025-03-09, version 5.40.0*

This probably not the purpose of the app - and it is still practical like this - but It would be so much more practical if you could just browse and buy (ethical) fashion right in the app (or at least see more previews of what kind of clothes//for what age group the clothes from brands are), without being sent to a separate website every time.

Also, It'd be practical if you could see the price rating or average range in the "rating page" in the app where you also give ethical ratings and brand description.

Hope this helps!

### 3/5 — Great in theory

*2025-02-27, version 5.40.0*

I absolutely love the concept of the app and find myself visiting it whenever I’m in the market for something new. However, many brands aren’t featured and it doesn’t appear to be regularly updated. Recommended alternatives are rarely in the same category, price, or style - it feels very random and unhelpful. I also find the search/filter feature doesn’t work well. I love the app conceptually, but it could use some work to actually be effective in driving people to more ethical brands.

### 5/5 — Great resource

*2025-02-07, version 5.40.0*

Really happy I found it. Looking forward to additional companies being reviewed!!! 

Wondering about the sponsored company’s,  but trusting “Good on You” does this to promote the good companies and there’s no kick back. 

Thank you Good on You 💗

### 5/5 — So useful

*2024-11-11, version 5.39.0*

I’ve had this app for years and love it. I use it for a quick ethical rating of any brand I’m thinking of buying. The ratings are sometimes surprising. Many brands are making ethical claims but failing to supply evidence. Others are quietly leading the way. The developers listen to feedback and continue to make improvements. If a brand is missing, you can request for it to be rated. If you want to let a brand know how you feel about their rating, you can use the app to do this. When browsing brands you can filter, e.g. by location, and it will remember your preferences. One suggestion: you can browse for Plus Size and Maternity fits, how about adding Petite?

## Frequently asked questions about Good On You

### What does the Good On You app do?

The app provides sustainability ratings for over 3,000 fashion and beauty brands. It helps users understand a brand's impact on people, the planet, and animals, and discover ethical alternatives.

### How are brands rated?

Each brand is assessed against a comprehensive rating system and receives an easy-to-understand rating from 'We Avoid' to 'Great'. Individual scores are given for impact on people, the planet, and animals.

### Is the Good On You app free to use?

Yes, the app is free to download and use. It offers access to brand ratings, discovery features, ethical fashion knowledge, and exclusive offers without any cost.

### Can I find alternatives to brands I don't like?

Absolutely. If a favorite brand doesn't meet your ethical standards, the app allows you to find sustainable alternatives that align with your values and needs.

### What kind of content can I find in the app besides brand ratings?

Beyond brand ratings, the app serves as a source for ethical fashion knowledge. You can find sustainability tips, guides, style edits, news, and updates on eco-conscious fashion and lifestyle.

## Version history (last 5 releases)

### 5.42.0 — 2025-05-15

Performance and stability improvements

### 5.41.0 — 2025-03-24

Stability and performance improvements

### 5.40.0 — 2025-01-28

Performance and stability improvements

### 5.39.0 — 2024-10-08

Introducing beauty ratings

### 5.37.0 — 2024-08-13

Performance and stability improvements

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-31.*
