# Google Ads

> Mobile app for managing and optimizing Google advertising campaigns. (iPhone/iPad app by Google.)

- Source: https://appshunter.io/ios/app/google-ads/id1037457231 (this page in markdown: same URL + `.md`)
- Developer: [Google](https://appshunter.io/developer/281956209)
- Category: Business, Utilities
- Price: Free
- Rating: 4.40/5 from 4,969 App Store ratings · 504 written reviews indexed
- Age rating: 4+
- Requires: iOS 16.0 · 135 MB
- Languages: American English
- Released: 2016-01-28
- Data updated: 2026-08-26
- Monetization: ad-supported
- User reviews in markdown: https://appshunter.io/ios/app/google-ads/id1037457231/reviews.md

## What is Google Ads?

The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily.

Use the Google Ads app to:
* Monitor performance on the go
* Make quick changes to campaigns, budgets, keywords, and more
* Create and edit ads
* See your optimization score and apply recommendations
* Get real-time notifications, such as performance summaries and ad disapprovals
* Talk to an expert for support, wherever you may be

Download the Google Ads mobile app to get the most out of your account today!

## Key features

- Monitor campaign performance
- Edit campaigns, budgets, and keywords
- Create and edit ads
- Apply optimization recommendations
- Real-time performance notifications
- Access expert support

## Chart rankings

- #140 in Top Free · Business (US App Store)

## What do users think of Google Ads?

Overall sentiment: negative

**Pros**

- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient
- 👍 Valuable asset

**Cons**

- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support
- 🤖 Unresponsive
- 🤖 Unhelpful
- 🤖 Difficult to reach
- 🤖 Automated responses
- 🤖 Unprofessional

**Commonly reported bugs**

- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices

**Most requested features**

- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance

## Recent user reviews (10 of 504)

All indexed reviews: https://appshunter.io/ios/app/google-ads/id1037457231/reviews.md

### 4/5 — Works, but needs some work!

*2026-08-21*

We have been using Google ads for about 6 years now. It does work, but it’s almost impossible to set up on your own without help. When We do need help, I can’t ever get ahold of somebody. One other problem is it would be nice for a customer to have to prove that they received services from a company before leaving a review. We have had a few fake reviews that made zero sense and brought our rating down. Some from other countries. It seems that they are from people overseas that try contacting you for money to get the reviews “removed”. They are basically blackmailing companies to get them removed. We would have 5 stars if it wasn’t for the few , fake,1 star reviews. Please find a way to fix this. Thank you.

### 2/5 — Does not work as intended

*2026-08-20*

Google penalizes websites and applications that don’t function as designed. Yet, for the past two years Google Ads , especially for Smart Campaigns have been nothing short of a mess. Any action on the app the user is redirected to ads website. From changing the budget to enabling or disabling the ads. 
Worse, within the app, a users is asked to for a better experience Manage Your Ads using Google Ads. 
Are you serious Google Add team? 
In many cases a help screen or settings could cover the action screen without the possibility to access the screen you intend to manage. Even after exiting the app and reloading. A user finds the same problem. Even after a few days, and reloading many times the help screen or settings continue to cover the action screen. The only way out is to manage the add through the website on a desktop device.
Ads on Google is another story. For another day.

### 4/5 — Google Ads Has Become More Expensive and Difficult to Manage

*2026-08-15*

I have been using Google Ads for many years, and over the last 2–3 years it has become much more difficult and expensive to manage.

One of my biggest concerns is Target ROAS. Even a small change, for example from 200% to 220% or 240%, can suddenly reduce impressions, spending, traffic, and overall performance significantly. When I lower it again, it can still take time for the campaign to recover.

I also experience a similar problem when changing the daily budget. For example, when I am on vacation I may temporarily lower my budget, or later increase it again. Even relatively small budget changes can sometimes cause the campaign performance to drop dramatically or almost stop running. I do not understand why an established campaign should react this severely to a normal budget adjustment.

Cost per click has also increased substantially—more than double in many cases compared with a few years ago. Increasing the budget does not necessarily solve the problem either, because campaigns can still show “Limited by budget” while clicks remain extremely expensive.

I have spoken with Google Ads specialists by phone, but I still have not received a clear explanation of why Target ROAS or budget changes can affect established campaigns so dramatically.

I understand that competition and advertising costs change over time, but advertisers need much more transparency about automated bidding, Target ROAS, budget changes, learning periods, and how long recovery should realistically take after an adjustment.

Google Ads is still important for my business, but after many years of advertising, I feel the system has become more expensive, less predictable, and much harder to control.

### 1/5 — Waste of money

*2026-08-14, version 3.36.20086932*

Ive gave this an honest try for well over a year tried everything they tell me to do and all they do is suck as much money out of you as they can while not getting much return

### 1/5 — Bad leads

*2026-08-13, version 3.36.20086932*

They charge you for Leeds on products or people that you don’t deal with even though it was set up before the service went live if they mention a word or a product that fits your type of company you will get charged for it regardless if you actually do that product. I own a home improvement company and I only deal with residents that own their home. Google sent me a bunch of real estate agents that represent some homeowners that are looking to purchase property but don’t actually own the home and then they charged me for those leads. and would not refund the money.

### 1/5 — Cannot sign out of App

*2026-08-12, version 3.36.20086932*

I need to logged in under my other company and cannot actually log out of the app. I deleted the app and then redownloaded it & it opened up it already logged into my other email.

### 5/5 — Professional and reliable cleaning

*2026-08-10, version 3.36.20086932*

Sauda & sons Ltd a great job cleaning

### 1/5 — !!

*2026-08-03, version 3.35.20085857*

They promised a bonus! But as usual, a scam! You pay a lot of money for applications 0

### 1/5 — Não funciona

*2026-08-02*

O app simplesmente não funciona! Desde que baixei não consigo acessar.

### 5/5 — review

*2026-07-26, version 3.35.20085857*

simple the best!

## Frequently asked questions about Google Ads

### What does the Google Ads mobile app do?

The Google Ads mobile app allows you to manage your advertising campaigns directly from your smartphone or tablet. You can monitor campaign performance in real-time, receive recommendations to improve your ads, and make quick edits to budgets, keywords, and ad copy.

### What are the key features of the Google Ads app?

Key features include real-time campaign monitoring, the ability to make quick changes to campaigns, budgets, and keywords, ad creation and editing capabilities, viewing and applying optimization scores and recommendations, and receiving instant notifications about your ad performance.

### Is the Google Ads app free to use?

The Google Ads mobile app itself is free to download and use. However, it is designed to manage Google Ads campaigns, which incur advertising costs. The app may display ads related to advertising services or features.

### What devices is the Google Ads app compatible with?

The Google Ads mobile app is available for both Android and iOS devices. You can download it from the Google Play Store for Android devices and the Apple App Store for iOS devices.

### How can the Google Ads app help improve my advertising performance?

The app provides high-impact recommendations based on your campaign data, helping you identify areas for improvement. You can also quickly adjust bids, budgets, and keywords to optimize performance on the go. Real-time notifications alert you to important changes or issues, allowing for prompt action.

## Version history (last 5 releases)

### 3.37.20087707 — 2026-08-22

We regularly update the Google Ads mobile app to provide you with a better experience managing your account on the go.

### 3.37.20087507 — 2026-08-21

We regularly update the Google Ads mobile app to provide you with a better experience managing your account on the go.

### 3.36.20086932 — 2026-08-07

We regularly update the Google Ads mobile app to provide you with a better experience managing your account on the go.

### 3.36.20086832 — 2026-08-06

We regularly update the Google Ads mobile app to provide you with a better experience managing your account on the go.

### 3.36.20086607 — 2026-08-04

We regularly update the Google Ads mobile app to provide you with a better experience managing your account on the go.

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## More apps by Google

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All apps by Google: https://appshunter.io/developer/281956209

## Related topics

[adsense](https://appshunter.io/ios/topics/adsense) · [google adwords](https://appshunter.io/ios/topics/google-adwords) · [google adsense](https://appshunter.io/ios/topics/google-adsense) · [advertisement](https://appshunter.io/ios/topics/advertisement) · [google ads manager](https://appshunter.io/ios/topics/google-ads-manager) · [adwords](https://appshunter.io/ios/topics/adwords) · [google ads](https://appshunter.io/ios/topics/google-ads) · [google admob](https://appshunter.io/ios/topics/google-admob) · [youtube ads](https://appshunter.io/ios/topics/youtube-ads) · [local ads](https://appshunter.io/ios/topics/local-ads) · [google local services](https://appshunter.io/ios/topics/google-local-services) · [google local service ads](https://appshunter.io/ios/topics/google-local-service-ads) · [local service ads](https://appshunter.io/ios/topics/local-service-ads) · [keyword planner](https://appshunter.io/ios/topics/keyword-planner) · [admob](https://appshunter.io/ios/topics/admob) · [adpin ads](https://appshunter.io/ios/topics/adpin-ads) · [adscheckspeed](https://appshunter.io/ios/topics/adscheckspeed) · [youtube adsense](https://appshunter.io/ios/topics/youtube-adsense) · [adstuff](https://appshunter.io/ios/topics/adstuff) · [analytics for google analytics](https://appshunter.io/ios/topics/analytics-for-google-analytics)

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-26.*