# Google Ads — user reviews

> 504 indexed App Store user reviews of Google Ads by Google, rated 4.40/5 from 4,969 ratings.

- Source: https://appshunter.io/ios/app/google-ads/id1037457231/reviews
- App overview in markdown: https://appshunter.io/ios/app/google-ads/id1037457231.md
- Rating breakdown: 5★ 3,936 · 4★ 270 · 3★ 170 · 2★ 86 · 1★ 507

## What do users think of Google Ads?

Overall sentiment: negative

**Pros**

- 🚀 Great features
- 💡 Helpful app
- 👍 User-friendly
- 🚀 Intuitive
- 🚀 Efficient
- 👍 Valuable asset

**Cons**

- 🐛 Buggy app
- 🔒 Security issues
- 💰 Overcharging
- 🤖 Poor customer service
- 🤖 Lack of support
- 🤖 Unresponsive
- 🤖 Unhelpful
- 🤖 Difficult to reach
- 🤖 Automated responses
- 🤖 Unprofessional

**Commonly reported bugs**

- App crashes frequently
- Metrics not updating properly
- Inability to access all campaigns
- Stuck in update loop
- Compatibility issues with new devices

**Most requested features**

- Allow creating campaigns from app
- Improve mobile app functionality
- Better sync with desktop version
- More user-friendly interface
- Clearer instructions and guidance

## Newest reviews (15 of 504)

### 4/5 — Works, but needs some work!

*2026-08-21*

We have been using Google ads for about 6 years now. It does work, but it’s almost impossible to set up on your own without help. When We do need help, I can’t ever get ahold of somebody. One other problem is it would be nice for a customer to have to prove that they received services from a company before leaving a review. We have had a few fake reviews that made zero sense and brought our rating down. Some from other countries. It seems that they are from people overseas that try contacting you for money to get the reviews “removed”. They are basically blackmailing companies to get them removed. We would have 5 stars if it wasn’t for the few , fake,1 star reviews. Please find a way to fix this. Thank you.

### 2/5 — Does not work as intended

*2026-08-20*

Google penalizes websites and applications that don’t function as designed. Yet, for the past two years Google Ads , especially for Smart Campaigns have been nothing short of a mess. Any action on the app the user is redirected to ads website. From changing the budget to enabling or disabling the ads. 
Worse, within the app, a users is asked to for a better experience Manage Your Ads using Google Ads. 
Are you serious Google Add team? 
In many cases a help screen or settings could cover the action screen without the possibility to access the screen you intend to manage. Even after exiting the app and reloading. A user finds the same problem. Even after a few days, and reloading many times the help screen or settings continue to cover the action screen. The only way out is to manage the add through the website on a desktop device.
Ads on Google is another story. For another day.

### 4/5 — Google Ads Has Become More Expensive and Difficult to Manage

*2026-08-15*

I have been using Google Ads for many years, and over the last 2–3 years it has become much more difficult and expensive to manage.

One of my biggest concerns is Target ROAS. Even a small change, for example from 200% to 220% or 240%, can suddenly reduce impressions, spending, traffic, and overall performance significantly. When I lower it again, it can still take time for the campaign to recover.

I also experience a similar problem when changing the daily budget. For example, when I am on vacation I may temporarily lower my budget, or later increase it again. Even relatively small budget changes can sometimes cause the campaign performance to drop dramatically or almost stop running. I do not understand why an established campaign should react this severely to a normal budget adjustment.

Cost per click has also increased substantially—more than double in many cases compared with a few years ago. Increasing the budget does not necessarily solve the problem either, because campaigns can still show “Limited by budget” while clicks remain extremely expensive.

I have spoken with Google Ads specialists by phone, but I still have not received a clear explanation of why Target ROAS or budget changes can affect established campaigns so dramatically.

I understand that competition and advertising costs change over time, but advertisers need much more transparency about automated bidding, Target ROAS, budget changes, learning periods, and how long recovery should realistically take after an adjustment.

Google Ads is still important for my business, but after many years of advertising, I feel the system has become more expensive, less predictable, and much harder to control.

### 3/5 — Hopefully the ad works

*2026-07-08, version 3.33.20084457*

It’s a lot more complicated to put the ad together compared to instagram and facebook ads. Also, It’s tuff to see if the ad is truly sponsored. I put $100 a day and checked with other peoples phones and didn’t see the store sponsored in the searches.

### 1/5 — Une application pas au niveau de la version web

*2026-05-31*

Une application ou le suivi des performances est ok…mais pas du tout fait pour la gestion des campagnes…il n’est même pas possible de faire une mise en veille groupée de plusieurs campagnes. Pas du tout pratique.

### 1/5 — Horrible

*2026-05-29, version 3.31.20083007*

Once I started using Google Ads, all my leads completely stopped. They overcharged me, couldn’t explain the charges, and now I’m getting spam calls all day. When I asked to be taken off the list, the rep argued with me instead of removing me like he’s legally supposed to. It’s honestly not worth it. I got more traction before I ever used Google Ads. SMH

### 1/5 — Poorest Advertising platform

*2026-05-27, version 3.30.20082157*

Every month Google ads charges us $600/ $1000 and there is no conversion into calls or leads, recently they have updated the app so much that now it has become super complicated. I feel like google for ads has become too mainstream
We need another platform where we can advertise
They really need to enhance their services and make the platform easy to use
Customers just find it easygoing however for us advertisers it’s totally opposite and confusing
Plus their call center help is barely available they guide us on phone for things and there is no proper portal for them to solve our problem mutually
All in all people are the reason google has become the most used platform otherwise nobody would call it a user friendly platform from advertising point of view

### 1/5 — Slow to load

*2026-05-21, version 3.30.20082157*

Latest update takes more than 45 seconds to load upon opening

### 1/5 — Not worth it

*2026-05-16, version 3.30.20082157*

Spent $85 which turned into 500 clicks. None of which interacted with my website/game seemingly at all.

### 1/5 — App broken

*2026-05-13, version 3.29.20081307*

Just shows an error. Can't even login

### 1/5 — Lying stealing cheating

*2026-05-12, version 3.29.20081307*

Death by a thousand cuts. These guys listed an unknown phone number, advertised my business 3000 miles away and went over budget every month. Kept my business unverified and showed a wrong address location and gave wrong directions to business

### 1/5 — Clunky, inefficient UI/UX

*2026-05-11, version 3.29.20081307*

Google ads (web and mobile) are a big UI UX mess. Very inefficient use of screen space which makes them very hard to navigate. Add to that the skyrocketing prices of clicks and the number of wasted/spam/competitor clicks that Google doesn’t want to admit nor refund. On top of that, all the Google recommendations are designed to drain your bank account rather than making the campaign optimized. I used to LOVE everything Google, now I hate everything Google as much as I hate Microsoft products. Stop employing coding monkeys to do your UI UX and stop being greedy in wasteful when it comes to click rates.

### 1/5 — Extremely Unhappy ! Not sure if it even works .

*2026-05-01, version 3.29.20081307*

Google ads has turned into a maze ! I am not talking about the app. I almost don’t use the app at all . I use the website . You need a college degree to operate google ads . They are so anal about even a dot or a coma , or wrong spacing and won’t approve your ads. Hey google , this app is so us business owners can give you money . Can you make that process simple for us and for yourself ? 
Take a look at how instagram runs its ads . Super simple and easy . Also I have never seen a google  ad anywhere on the maps , so I am not sure if it even works !

### 2/5 — Maximizes Money for Google

*2026-05-01, version 3.29.20081307*

These guys design this app knowing full on that you would want to adjust your budget on mobile but make it so you have to go on the website and have the website designed so it can’t be done. Everything they do is to maximize their revenue even at the cost of giving you garbage clicks

### 1/5 — Voleur !

*2026-04-23*

Cette appli vous fait passer des paiements à leur crédit que vous ne voulez pas ! Et quand on fait une réclamation, ils vous disent qu’il n’y aura pas de remboursement car rien de « frauduleux » a fuir ! Je me désinscrit

## Most critical reviews (10 lowest-rated)

### 1/5 — Waste of money

*2026-08-14, version 3.36.20086932*

Ive gave this an honest try for well over a year tried everything they tell me to do and all they do is suck as much money out of you as they can while not getting much return

### 1/5 — Bad leads

*2026-08-13, version 3.36.20086932*

They charge you for Leeds on products or people that you don’t deal with even though it was set up before the service went live if they mention a word or a product that fits your type of company you will get charged for it regardless if you actually do that product. I own a home improvement company and I only deal with residents that own their home. Google sent me a bunch of real estate agents that represent some homeowners that are looking to purchase property but don’t actually own the home and then they charged me for those leads. and would not refund the money.

### 1/5 — Cannot sign out of App

*2026-08-12, version 3.36.20086932*

I need to logged in under my other company and cannot actually log out of the app. I deleted the app and then redownloaded it & it opened up it already logged into my other email.

### 1/5 — !!

*2026-08-03, version 3.35.20085857*

They promised a bonus! But as usual, a scam! You pay a lot of money for applications 0

### 1/5 — Não funciona

*2026-08-02*

O app simplesmente não funciona! Desde que baixei não consigo acessar.

### 1/5 — Completely Useless

*2026-07-25, version 3.35.20085857*

I have an ad running.  The app doesn’t show it.  Google refuses to help.

### 1/5 — Inútil

*2026-07-19*

Não dá pra acompanhar o resultado das conversões. Só pelo site, que funciona apenas no computador.

### 1/5 — Very difficult spam

*2026-07-13, version 3.34.20085057*

Very difficult to use.  Spam fraud calls rack up pay per click call click farms

### 1/5 — App not reviewed on a real iOS device

*2026-07-12*

I use Google Ads App on an IPhone XS and the Campaign Overview screen displays 1 letter per line vertically down the screen. It’s been like that for years.

### 1/5 — Displays name/ TEMU

*2026-05-31, version 3.31.20083007*

Displays your full legal name on the Ad now. Turned off Ads. Unusable now. Not willing to be doxed or give out my personal info to the world. Unnecessary requirement.

Update: gives priority to foreign sellers in US search results, Temu has a monopoly on their Ad placement pushing out the US sellers. Temu vendors steal designs and replicate items from US sellers and sell them for $1 which also hurts US sellers. Boycott Google Ads for supporting foreign counterfeiters.

## Most praised reviews (10 highest-rated)

### 5/5 — Professional and reliable cleaning

*2026-08-10, version 3.36.20086932*

Sauda & sons Ltd a great job cleaning

### 5/5 — review

*2026-07-26, version 3.35.20085857*

simple the best!

### 5/5 — Keyfobs Locksmith

*2026-07-23*

We can’t make business without Google Ads. We love it.
Thank you,
Sam

### 5/5 — Daily Clarity, Focus and Success

*2026-06-24*

This is the only DAILY one to one coaching programme that actually gives you the practical tools and emotional support to achieve your goals .

### 5/5 — Autodocks pièces détachées

*2026-05-07*

Top applications

### 5/5 — Dr Almendra

*2026-04-02, version 3.27.20079932*

Sensacional

### 5/5 — Canil caminho das índias

*2026-04-01*

Os melhores Bulldogs do Brasil

### 5/5 — I love google service

*2026-03-27*

The google service for business is the correct platform to grow your business, thank you, Google

### 5/5 — Best tool out there

*2026-03-21, version 3.26.20079257*

Real time data a to drive results

### 5/5 — Owner Sergey

*2026-03-20, version 3.26.20079257*

Love Google best customer service,  sometimes hard to reach live agents.

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-27.*
