# H&M — user reviews

> 1,016 indexed App Store user reviews of H&M by H&M, rated 4.80/5 from 236,656 ratings.

- Source: https://appshunter.io/ios/app/h-and-m/id834465911/reviews
- App overview in markdown: https://appshunter.io/ios/app/h-and-m/id834465911.md
- Rating breakdown: 5★ 215,011 · 4★ 13,188 · 3★ 3,521 · 2★ 1,290 · 1★ 3,646

## What do users think of H&M?

Overall sentiment: negative

**Pros**

- 🚀 Easy to use
- 💎 Great quality and value
- 📦 Fast and convenient shipping
- 👍 Helpful customer service

**Cons**

- 🐛 Buggy app with frequent crashes
- 🤯 Confusing navigation and poor UX
- 🔍 Inaccurate inventory and product information
- 😡 Frustrating checkout and order management

**Commonly reported bugs**

- Favorites list randomly clearing
- Inability to update delivery address after order placement
- Technical issues causing orders to be lost or delayed
- Inconsistent sizing and product information

**Most requested features**

- Ability to save more than 50 favorite items
- Option to filter and sort items in the favorites tab
- Notifications for when liked items go on sale or are back in stock
- Improved in-store availability and stock checking

## Newest reviews (14 of 1,016)

### 4/5 — Cuida tus clientes fieles

*2026-08-05, version 26.31.0*

Los que entregan los pedidos al domicilio están haciendo un mal trabajo, cuiden eso!

### 4/5 — Great prices

*2026-07-27, version 26.29.0*

Great prices for parents to purchase for their children’s clothing needs.

### 5/5 — Very beautiful

*2026-07-23, version 26.29.0*

Very good quality

### 5/5 — Beautiful fashionable clothes

*2026-07-22, version 26.29.0*

Everything is perfect

### 5/5 — My fave!

*2026-07-21, version 26.29.0*

Love all the styles.

### 3/5 — Месяц не работает сортировка по размеру

*2026-07-21, version 26.29.0*

Size filtering has been broken for over a month. This is a basic feature for a clothing shopping app, yet it still doesn’t work. Shopping is frustrating without it. Please fix this as soon as possible.

### 5/5 — Always excellent value and style

*2026-07-20, version 26.29.0*

Both my husband and myself have been using H&M for a good number of years now. I believe I bought my first item in lockdown and for him and for me it’s always been great style at a reasonable price. 
We’re not too trendy, however we like to curate our style and buying good pieces to create something is always our personal goal. The customer service is spot on too and very helpful. 
Thanks H&M

### 3/5 — Hiii

*2026-07-17, version 26.29.0*

It’s okay

### 5/5 — Luv it!

*2026-07-16, version 26.29.0*

So convenient and easy to use. Great value and better selection. Prefer it to shopping in store!

### 3/5 — Save card

*2026-07-13, version 26.26.0*

Why does the app not let me not have option not to ‘Save Card. When purchasing. Have to go back and remove card

### 5/5 — Amazing value 🌸

*2026-07-13, version 26.26.0*

Great clothes and accessories.. top quality fabrics … I love that the sizes are for women like me who aren’t a tiny size 🙏🏻

### 5/5 — Perfect store

*2026-07-12, version 26.26.0*

Good price, good quality

### 5/5 — love H&M

*2026-07-12, version 26.26.0*

love it.

### 5/5 — Elite app

*2026-07-12, version 26.26.0*

Is there any better clothing app? I don’t think so, HNM have invested in their infrastructure, catered to the UX, it’s seamless, no notes. God bless HnM.

## Most critical reviews (10 lowest-rated)

### 1/5 — Needs to be Better

*2026-08-06, version 26.31.0*

They have no click and collect. Customer Service only to check stock. Can’t contact store to hold items. And postage for 1 item should be free also within 50km

### 1/5 — 😟

*2026-07-24, version 26.29.0*

I really miss the previous H&M app.

The new design makes shopping much harder instead of easier. It’s now difficult to find specific items, categories, or filters, and browsing feels confusing. I spend much more time looking for products and often end up giving up instead of buying something.

The previous version was simple, intuitive, and focused on shopping. The new interface feels like it’s prioritizing visual design over usability.

I’m clearly not the only one who feels this way—many users have shared similar feedback since the redesign. Instead of encouraging shopping, the new experience is actually discouraging purchases.

As a loyal customer, I honestly find myself buying less because of the new app. Please consider bringing back the simpler navigation and making it easier to browse and find products.

### 1/5 — Silly Errors or Unethical practices?

*2026-07-23, version 26.29.0*

Shopping for in store items is near impossible on this app. Can’t even add items to your cart for pick-up. 

If I can find this issue in 5 minutes ; I know the I.T department can to.

The fact it’s a persistent issue lets me know this is an intentional decision. I just won’t spend my money with this company. 

Very little to no incentive to do so— especially with the poor app experience.

### 1/5 — Updates are lame

*2026-07-20, version 23.49.0*

It’s great when you go to the store but you have to update your iPad I’m just a little kid so I don’t know how to do this works but I want to give it a zero star

### 1/5 — App not working

*2026-07-19, version 26.09.1*

App used to work just fine, but suddenly it isn’t working anymore. I'm using an iPhone 8 on iOS 16.7.16. The H&M app says my device is incompatible and recommends using the website. However, the website crashes with 'Application error: a client-side exception has occurred' whenever I browse categories. Other shopping websites such as Zara work normally.

### 1/5 — Final Sale?

*2026-07-11, version 26.26.0*

HM is so gross. Started a sale and changed the status to final sale after the purchase is done. I bought two sizes of an item for determining, and the girl in the store rejected to accept my return of one of them. However, it wasn’t a final when I did the purchase online. Gross.

### 1/5 — Get rid of your exchange policy for money based on current price

*2026-07-03, version 26.26.0*

….

### 1/5 — Ms Julie Dalton

*2026-07-03, version 26.26.0*

Round & Round in circles trying two sizes of same thing?

### 1/5 — Terrible Customer Service

*2026-06-29*

The fact that stores can’t match the prices online is a complete joke.

### 1/5 — Doesn’t work anymore

*2026-06-29, version 26.09.1*

Updated the app, and now it’s unusable. When it opens, it says my “device seems incompatible with our new improved H&M app.” The page only has a link which takes me to the website on mobile browser. I can’t use the app anymore. This is very disappointing as a regular shopper, especially after my local store was closed down.

## Most praised reviews (10 highest-rated)

### 5/5 — Me encanta

*2026-08-14, version 26.31.0*

Recomendado

### 5/5 — Best

*2026-08-14, version 26.31.0*

Best store ever

### 5/5 — great app good clothes good quality great shipping great prices and deals

*2026-08-13, version 26.31.0*

i love this app

### 5/5 — Boys clothing

*2026-08-12, version 26.31.0*

Live shopping online and in store

### 5/5 — Fabulous Fashion for a great price!

*2026-08-07, version 26.31.0*

Everyone at my Art museum comments daily about how stylish and unique I look at work, and how can I afford such an amazing wardrobe!  It’s H and M !💖

### 5/5 — The best

*2026-08-03, version 26.31.0*

Love it

### 5/5 — Easy check out

*2026-08-03, version 26.31.0*

Very easy to order and live you can collect from Inpost lockers !

### 5/5 — Easy to search and view

*2026-08-03, version 26.31.0*

I like how easy it is to see the products and search for what I want.  The layout and scrolling make it easy to view the product from different angles.

### 5/5 — Wow

*2026-08-01, version 26.31.0*

Formidable shopping app

### 5/5 — Favorite brand !

*2026-07-24, version 26.29.0*

I love H&M , I think it’s brand with excellent price range and the quality is great. 
The jeans is my favorite piece of clothing !

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-08-29.*
