# Halfwise: Eisenhower To-Do — Priority Matrix Task Planner

> Priority Matrix Task Planner (iPhone/iPad app by Andgenie Co., Ltd..)

- Source: https://appshunter.io/ios/app/halfwise-eisenhower-to-do/id6820340096 (this page in markdown: same URL + `.md`)
- Developer: [Andgenie Co., Ltd.](https://appshunter.io/developer/1086461296)
- Category: Productivity, Lifestyle
- Price: Free with in-app purchases
- Age rating: 4+
- Requires: iOS 17.0 · 61 MB
- Languages: American English, Japanese
- Released: 2026-10-16
- Data updated: 2026-10-17

## What is Halfwise?

You can't make everything important.

Halfwise is an Eisenhower Matrix (importance × urgency) to-do app with one extra rule: only half of your open tasks can be High, for both importance and urgency. It is a tool for deciding what to do first, and what not to do.

■ High means half, at most

Every task is either High or Low for importance, and High or Low for urgency. But only about half of your open tasks can be High. The difference between High and Low is at most one.

A to-do list where everything is High has no priorities. The limit keeps you choosing. The rule starts once you have 4 open tasks.

■ Add in one tap

Type a title, then tap where it belongs. Importance and urgency are set at once.

- Do now: Important · Urgent
- Plan: Important · Not urgent
- Quick tasks: Not important · Urgent
- Later: Not important · Not urgent

A full quadrant's button says “Full · swap …” before you tap. Nothing is shown when there is room.

■ Make room by swapping

Pick a full quadrant and Halfwise shows your new task next to one already there and asks, “Which one goes in ‘Do now’?” If only importance or only urgency is full, it asks about that axis instead: “Which one is Important?” or “Which one is Urgent?” Tap one and the swap is done in a single step; a message says where the other task went, and Undo is right there. Halfwise never changes your priorities on its own.

■ The idea

Priority is relative, not absolute.
Halfwise combines the Eisenhower Matrix with forced distribution. Because only half can be High, every task is chosen against the others.

■ See everything at a glance

Your tasks sit in a 2×2 matrix, free on iPhone too. Prefer a list? Switch in Settings. Labels on the edges of the matrix, such as “Important: 1 left” or “Urgent: Full”, show how many High slots are left. Long-press a task and drag it to move it to another quadrant (or reorder it within one).

■ Finish anytime

Swipe right to complete, left to delete. No confirmations, no blocking. If the balance drifts, a card with Halfy explains why, and “Rebalance” opens a suggestion of what to move. Completing and deleting are never blocked.

■ Features

- Add a task in seconds: a title and one tap
- Due dates, notes and reminders are optional
- Today shows what is due today
- Completed shows what you finished, with “Mark as not done”
- Works offline; no account or connection needed
- Dark mode
- No ads, no analytics SDKs (only anonymous crash and error diagnostics)

■ Pricing

Free: up to 10 open tasks. Swapping, rebalancing, Today, completing, deleting, reminder notifications and the small widget are always free. Completed shows your latest 10.

Pro (one-time purchase, not a subscription):
- Unlimited open tasks
- iCloud sync (iOS). Your data stays in your own iCloud, and we can't see it.
- Full completed history
- Tighten High to one third or one quarter
- Medium widget (the small widget is free)

■ Privacy

Your tasks stay on your device. No ads, no tracking, no account. We use RevenueCat with an anonymous ID only to verify your Pro purchase. To fix bugs, we receive crash and error diagnostics only, anonymously and without your task content.

■ For people who

- mark everything “important” and “urgent”
- watch their to-do list grow without knowing where to start
- juggle several projects: founders, freelancers, engineers, managers
- are tired of feature-heavy task apps

Questions? https://halfwise.andgenie.com/en/support

## Pricing and in-app purchases

Base price: Free.

**One-time purchases**

| Purchase | Price | Type |
| --- | --- | --- |
| Halfwise Pro | $6.99 | one-time |


## Is Halfwise safe?

Not enough ratings yet to assess Halfwise.

## Is Halfwise legit?

Halfwise: Eisenhower To-Do has limited verification signals. The AppsHunter Legitimacy Score for Halfwise is 50 out of 100 points across 7 verification signals from App Store and developer data.


## Version history (last 1 release)

### 1.0 — 2026-10-16

No release notes.

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All apps by Andgenie Co., Ltd.: https://appshunter.io/developer/1086461296

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*Data collected daily from the US App Store and indexed by [AppsHunter](https://appshunter.io/). User reviews are verbatim App Store reviews. Ratings, prices and chart positions refresh continuously; this snapshot is from 2026-10-17.*